ALLISON CAMPION Fort Lauderdale, FL • 954-***-**** • adw70n@r.postjobfree.com

SUMMARY

Seasoned Creative Director with a proven track record of merging business strategy and creative excellence. Creating professional, unique designs and messaging while driving measurable results in diverse industries. SPECIALTIES

Creative direction, process development, team management and mentoring, vendor management, client relations, financial planning and budgeting, B2B/B2C, performance marketing, affiliate marketing, content creation, digital and traditional design, and development, merchandising, brand building, email marketing, and copywriting. EXPERIENCE

2022 - Current: Neon Flux, LLC.

Creative Director

● Development of all creative processes

● Creation and iteration of presale, landing page, and paid media design for reduced CPAs

● Oversee creative for partner and incubated brands: website, landing page, email, social media, paid media, and packaging design

● Management of internal and external creative teams including copywriters, videographers, photographers, and designers

● Responsible for budgeting and planning for all creative projects

● Photography/video planning and shoot direction

● Content creation from concept to completion

● Vendor management

● Management of overseas teams

2020 - 2022: Goja, LLC.

Creative Director

● Developed all creative processes

● Rebranded acquired Amazon brands

● Researched, designed, and optimized listings for over 20 brands on Amazon

● Managed internal and external creative teams including copywriters, videographers/editors, photographers, and designers

● Responsible for budgeting and planning for all creative projects

● Photography and video shoot direction

2019 - 2020: Betty Dain Creations

Creative Director

● Managed internal and external creative teams including copywriters, videographers/editors, photographers, and designers

● Responsible for budgeting and planning of all creative projects

● Photography and video shoot direction

● Product development and conception

● Created new packaging and content for B2B and B2C

● Launched new brands and products into Walmart stores

● Collaborated with sales teams in the creation of pitch decks and creative concepts for new business opportunities

2016 - 2019: Angstrom Creative

Associate Creative Director

● Managed internal and external creative teams including copywriters, videographers/editors, photographers, and designers

● Responsible for budgeting and planning for all creative projects

● Photography and video shoot direction

● Collaborated with executive teams to develop effective strategy and planning for a variety of brands across multiple industries

● Worked closely with Account Executives for ongoing customer support

● Partnered with sales teams on rate cards, presentations, and additional materials to support business growth

● Client-facing throughout the business lifecycle

2007 - 2015: Boston Proper

Art Director, Interactive

● Worked with marketing and E-commerce teams to develop effective designs

● Played an integral role in launching first ever brick & mortar boutique

● Photoshoot direction

● Managed Art Directors, designers, production staff, freelancers, and Color Specialists

● Lead creative teams through the acquisition of the business to a major international fashion/apparel company

EDUCATION

2003: B.F.A. – Graphic Design Florida Atlantic University SKILLS

● Adobe Creative Suite

● Microsoft Office Suite

● Figma

● Branding & Identity

● Concept Development

● Art Direction

● Advertising

● Graphic Design

● Product Development

● Display Concepting

● Email Marketing

● Digital Marketing

● Marketing Strategy

● Project Management

● Team Management

PORTFOLIO

allisoncampion.com

*References available upon request

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