Digital Marketing

Fahad Bhatti

Digital Marketing & Product Management

Cell: +1-416-***-****

Email: *****@*********.**

Professional Skills:

Digital Transformation Strategy

Digital trends & Disruption analysis, Technology and process improvement, Customer acquisition insights and roadmap, Customer experience analysis and Budgeting. Marketing Automation Strategy

Adobe Marketo / Salesforce Marketing Cloud, Keap (Infusionsoft), Zoho, SendinBlue, Demand generation campaigns (Acquisition/Retention), Database segmentations, Lead nurturing programs, Lead scoring setup, Campaign distribution and lifecycle management (MQL / SQL methodologies). Digital Marketing Strategy

Planning, Budgeting, Audience segmentation, Creative concepts, Personalization, Account based marketing, Attribution modelling, Analytics & Optimization. Google Ads (Search, Display) / Programmatic RTB and social media campaigns. Social media listening (Meltwater), analysis and strategy. Ad briefs, Media planning & buying. CASL compliance. Vendor management

Digital Product Management

Scoping, Planning, APEX (Agile project execution) management, Quality assurance. Large scale enterprise web projects and microsites.

Analytics - Performance Analysis & Reporting

Metrics dashboard, performance analysis & insights reporting to senior executives. A/B and Multivariate testing, Tag management, ROI/ROAS analysis, Qualitative & Quantitative reporting, Google Analytics, Adobe Analytics (Omniture SiteCatalyst), Tableau, WebTrends, Marketo Revenue Cycle Analytics

(RCA), SQL queries, Call center data integration & business analysis. Digital Graphics Design / UI / UX Research / CX Strategy Design thinking methodologies, User experience / User interface design best practices on web and mobile. Hands-on experience using Adobe Creative Cloud (Photoshop, XD, Illustrator, Dreamweaver, InDesign, Premier). Website Content Management

Content management strategy focused on AODA – WCAG 2.0 guidelines, globalized content management (in English, French, Chinese, Spanish, Russian and German), CMS platform experience: WordPress, Interwoven TeamSite, Drupal, Joomla & custom CMS programs.

Social Media Community Management

Profile setup, content calendar management and posts execution, community management, Ad campaign management on LinkedIn, Facebook, Twitter, Instagram and TikTok. Employee Engagement, Communications & Procurement

Newsletters, Webinars, Intranet (Sharepoint) management. Communication champion, RFP management, Vendor evaluation, Contract negotiations.

Event Management

Tradeshows and User conferences – online event management programs using Cvent / Certain event platforms. Professional Experience:

Company : B3 Digital Inc. Toronto, ON

Date : January 2018 – Present

Position : Digital Consultant

URL : www.b3digital.ca

Managing digital programs (External comms. websites, content planning/management, marketing automation

(lead life cycle) setup/integration and execution. Managing integrated Ad campaigns – search, emails, social media

& display Ad campaigns) for various clients globally. Implemented advanced SEO best practices on external websites to support brand awareness, and lead-generation. Generated advanced analytics dashboards using various data analytics & management tools and provide insightful reports. Collaboration with various Digital, Creative & Media agencies.

Company : Longview Solutions Markham, ON

Date : June 2013 – November, 2017

Position : Senior Manager, Online Marketing

URL : www.longview.com

Managed complete digital marketing eco-system (Websites, Marketing automation processes, Demand-Gen email campaigns, Display/Text & Programmatic RTB campaigns and social media community management). Setup lead generation/acquisition/retention, lead life cycle, lead nurturing campaigns, personalization & account-based marketing, performance analysis and revenue cycle analytics using Google Analytics, Marketo and Salesforce.com. Generated content marketing strategy for products and executed Digital campaigns. Produced Analytics dashboards for senior executives. Collaboration with various Digital, Creative & Media agencies. YoY organic traffic Increase: ~200%

MQL to SQL conversion rate: ~49% (Lead sources: Website, webinars, email and display Ad campaigns) Company : Allstate Insurance Company Canada Markham, ON Date : July 2012 – June 2013

Position : Manager, Online Experience

URL : www.allstate.ca

Managed digital product development, planned continuous innovative strategies to enhance user experience on Allstate corporate website (www.allstate.ca), Get a Quote, and Agency Locator programs. Led enterprise-wide transition program shifting from WebTrends to Adobe Analytics, identified success metrics and generated real- time dashboards for all business units. Integration of customer support (Call Center) data with Adobe Analytics. Partnered with marketing team on seasonal digital marketing campaigns (Programmatic & Social). Company : Etisalat Telecommunications. Abu Dhabi, UAE Date : April 2011 – May 2012

Position : Online Analyst – Marketing & Business Development URL : www.etisalat.ae / www.yellowpages.ae

Analyzed, design & implement online product development and eMarketing strategy for all products. Comprehensive insight into customer behavior & activities and identify potential areas of Online Marketing focusing on enhancing the user experience, ultimately driving traffic, sales, and conversion. Conducted market and competitor research benchmarking, geo-marketing, segmentation guidelines and gather market intelligence reports. Analyze and design well positioned media planning strategies for B2B / B2C advertising campaigns with successful executions.

Achievements:

- Regular multi-variant optimization tests on website’s key sections with high quality scored landing pages increased presence on search engines and on Google Display Network. In result, the national Yellow Pages online traffic increased from 500,000 to 1.7 million monthly unique visitors in 6 months period. Company : OSN Orbit Showtime Network. Dubai Media City, UAE Date : November 2007 – March 2011

Position : Digital Marketing Executive

URL : www.osn.com

Design management, visual concepts, usability standards analysis on prototype versions and implementing best practices, lead the web designers in the phase of SEO friendly front-end XHTML builds, CSS 2.0 integration and code performance tuning, testing & debugging cross-browser compatibility using major browsers on the web on various operating systems. CMS administration for site content (English & Arabic). Administration of marketing advertising content (promotions, competitions, and announcements) on Social Media Marketing channels

(Facebook, twitter, YouTube, Blogs, Forums and on LinkedIn etc.). Achievements:

Handled the complete online presence during the merger between ‘Orbit’ & ‘Showtime’. Revamp & optimized web structure to follow the latest technologies, engage and interact with the audience on Social platform, apply best practices on relevant keywords & other SEM activities, periodic interaction with the segmented audience via email newsletters & SMS. Generated massive increase in online traffic within the first year of the new website launch and increasing followers on the social media platform resulting in 12% increase in online conversion every month. Company : Emirates Airline – IT Division Dubai, UAE Date : June 2007 – November 2007

Position : User Interface Design Consultant

URL : www.emirates.ae

Perform usability standards analysis on prototype versions and implementing best practices for the website / software applications. Managed internal surveys while usability testing on UIs and prototype designs. Prepared series of presentations for detailed workflow charts & diagrams that describe input, output & logical operations within the group. Managed designs for web/desktop applications/interactive kiosks. Company : i-mate™ - Carrier Devices L.L.C. Dubai Internet City, UAE Date : June 2004 – April 2007

Position : Online Designer - Team Lead – Marketing & IT Designed web pages, product briefings, brochures, multimedia presentations, promotional products, technical Illustrations and computer artwork for use in products, technical manuals literature and slide shows. Digital Products:

Projects : Atlassian – https://www.atlassian.com/ (Marketo – Demand Gen Campaigns) Organization : Atlassian, US

Projects : Extreme Sports – https://www.extreme.com/ Organization : Extreme Sports, UK

Project : Longview Solutions – www.longview.com

Organization : Longview Solutions, Markham, ON

Project : FosterEssence – www.fosteressence.com

Organization : FosterEssence, Toronto, ON

Projects : Allstate Insurance Canada – www.allstate.ca Get a Quote – Auto - https://www.allstate.ca/quickquote/auto/get-estimate.aspx#b Get a Quote – Home - https://www.allstate.ca/quickquote/property/your- information.aspx#b

Find an Agency - http://locator.allstate.ca/en/

Chinese Microsite - https://www.allstate.ca/chinese/ Organization : Allstate Insurance Canada, Markham, ON Project : Yellow Pages UAE – www.yellowpages.ae

Organization : Etisalat Information Services, Abu Dhabi, UAE. Project : Etisalat Telecommunications – www.etisalat.ae Organization : Etisalat Information Services, Abu Dhabi, UAE. Project : OSNETWORK – www.osn.com

Organization : Orbit Showtime Network - Head Office, Dubai Media City, UAE. Project : Emirates - www.emirates.ae

Organization : Emirates Airline IT Group - Head Office, Dubai, UAE

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