Digital Marketing/Graphic Design Expert

*******@*****.*** (***) - ***- ****

• Marketing Campaigns • Proficient in Adobe programs (Photoshop, Illustrator, etc.) • Analytics/SEO Optimization

• Fluent in email marketing platforms • Web Building/CMS Management • Social Media

• Proficient in Microsoft Office • HTML5/Coding Core knowledge • Graphic Design CONTINENTAL TIRE– Fort Mill, SC eMarketing Manager 2016 – 2022 Key objectives are to manage and ensure maximum effectiveness of the eMarketing/digital initiatives throughout US/Canada. Manage website CMS platform locally and in connection with the global team. Responsible for developing digital platforms to strengthen salesforce and customer marketing. Manages a 130K budget for digital marketing. Key member in establishing the future strategic direction of Marketing Communications. Assist in managing day to day tasks of marketing interns, temporary employees, and consultants.

● Development of Email Marketing, including internal eNewsletters and external campaigns

Totaling 25 list/segments with a reach of 3,000

● Execution of paid email marketing campaigns for national publications

Built templates and email verbiage based on

campaign guidelines

Email testing for multiple viewing formats

● Responsible for the creation and maintenance of online presence via external & internal brand websites

Managed 4 web relaunches

Approximate public reach of 400k on one platform and 5M on another

● Development of new sales driven e-Tools/mobile marketing apps

Collaborated with multiple departments within

company to build a standard ordering platform

Team lead on design, functionality, and submission of 350 assets for commercial tire group

Management of program

Steer social media for B2B with creation of post content including imagery, text, and analytics

Twitter, YouTube, LinkedIn

Manage YouTube presence and influencer relations

● Creation/management of digital advertising

Creation of ads in 15 formats for ads and

website per campaign

Creation of campaign links for effective tracking of analytics

● Established and tracked KPIs/Analytics for effectiveness of website and digital platforms, including social media

● Responsible for development and implementation of content with relevant keywords to increase organic traffic

● Managed printed material and dealer signage inventory within departmental budgets of 125K (Worked with customers, sales team, and vendors directly)

● Steered the overall web presence following Continental global style guidelines

CONTINENTAL TIRE– Fort Mill,SC Marketing Support & Web Specialist 2013 – 2016 Responsible for the day-to-day maintenance of both the internal and external Continental/General websites. Assists in the maintenance of user Apps. This role supports the marketing team in graphic design for various projects and literature updates. Coordination of the wearables program and signage program for the field sales force. This position also assists in various marketing functions that all lead to the end-user experience of the company’s brands. CONTINENTAL TIRE– Fort Mill, SC CVT Marketing Intern 2012 – 2013 Assisted Marketing Communication team in various projects including design projects, wearables, maintenance of files/photography, and CMS support. Graphic Designer 2008 – Present

Creation of B2C Websites: Beauty, Personal Sales Flyer Design: Dentist Office, School, Radio Branding: Logo, Business Cards, Templates WINTHROP UNIVERSITY – Rock Hill, SC May 2013 Bachelor of Science in Integrated Marketing Communications GOOGLE TRAINING

● Google Analytics For Beginners 2016, 2021

Navigate interface and reports

Analyze Audience, Acquisition, and Behavior

● Fundamentals of Digital Marketing Certification 2022

Omni-channel approach: SEO, Web, Social

CONTINENTAL SPIRIT COMMITTEE FORT MILL, SC 2015-2022 Organization that plans events for employees to enhance workplace morale.

● Main Duties:: Designs for print and email Event planning

● Events Included: Oktoberfest, Christmas party, Contests

● Creation and execution of email announcements to Fort Mill HQ DIGITAL SUMMIT 2016 -2019

Intensive Workshop: Comprehensive Search & SEO Strategies

● Mobile Search

● Optimizing Social Media for Search

● Build and maintain Great Organic Reputation.

● Advanced technical tactics for content marketing TOASTMASTERS INTERNATIONAL FORT MILL, SC 2014-2021 A world leader in communication and leadership development.

● Completed Competent Communications Program- 12 speeches

● 1st place in Speech Contest

● Charter Member

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