Javier
LÓPEZ LUNA
A committed, optimistic, empathic and
honest person.
Along my professional and sports career,
I learned the value of constancy, I truly
believe it is the key to achieve any goal.
Ø Self-Driven
Ø Strong Creativity
Ø Organized
Ø Attention to detail and problem-
solving skills.
Objective: contribute with my values and
knowledge to ensure high levels of
organizational effectiveness.
Who is Javier López?
*************@*****.***
Malta
CV updated to: January 2023
Academic Path
35
Ø Bachelor’s Degree: Marketing
§ UNIVERSITY: Instituto Tecnológico y de Estudios Superiores de Monterrey, Campus Estado de México (ITESM CEM)
§ PERIOD: August 2005 to December 2010
Experience Path
Ø Marketing Coordinator - Social Media Coordinator Ø April 2021 – November 2022 Company: Lauman Group
§ In charge of coordination and implementation of the social media strategy of 3 companies from Lauman group: Comtelsat (Technology integrator in the broadcast industry), Televital (Rental of equipment in the film and television industry) and Millenium Air (Aerial Taxi Services, FBO).
§ Digital media coordinator: Identify new opportunities for growth across various markets and social media channels for each target of the companies. I worked closely with the design team to assist with brainstorming to create effective and attractive content.
§ Monitor of KPIs, metrics and report performance.
§ Email Campaigns – Newsletter s: Collaboration with internal teams to offer the different services and products to the correct target, I worked closely with the SEO team to implement effective strategies of email campaigns.
§ Monitor and address social media inbox messages, mentions and comments.
Ø Brand Manager & Sales - April 2020 – April 2021
§ Company: Rabbit Mountain of Mexico (RMM): Importation and commercialization of BEAL (Trade): French leading brand in sport climbing equipment and aerial work.
§ In charge of the introduction of the BEAL brand into the Mexican Market.
§ In charge of the qualitative market research for the development of the brand’s distribution channels.
§ Public Relationships
§ B2B Sales
§ Management of the brand in social networks for brand presence and B2C sales.
§ www.rabbitmex.com www.beal-planet.com
Ø Sales Senior Executive – Feb. 2017 – April 2020
§ Company: BS Educatours: Mexican company dedicated to sell educational programs like year abroad, 2 weeks language immersion with excursion, etc.
§ B2B sales to most prestigious schools of Mexico City.
§ In charge of a team of 5 persons, leadership, teamwork. Co-curricular Activities
Ø General Manager - March 2015 – March 2017
§ Company: V+ Bouldering & Sport Center (Climbing Gym in Mexico City): Business plan, marketing research and creation of the marketing mix. Management of the brand in social networks for brand.
§ Personal Management, Customer Service.
§ Interaction with customers with the goal of provide a personal service.
§ www.v-mas.com.mx
Social Media Manager – Brand Management – Customer Service Ø Rock/Sport Climbing (22 years):
High performance level, with the
opportunity to represent Mexico in
North American and Pan American
games.
Skills:
Ø Microsoft Office: Excel, Power Point,
Word.
Ø Google Analytics
Ø Social Media Management Tools
Ø Safety in Vertical Works
Ø Rope Access
Languages:
Ø Spanish – Native
Ø English – Advanced
o Listening 95%
o Writing 90%
o Speaking 85%
Mexican Nationality