HEIDI Y. HERRING

LCMHC, NCC, LCAS, CCS, CSOTS, SAP, MFLC

Whiteville, NC 28472 919-***-**** adw4jj@r.postjobfree.com

www.linkedin.com/in/heidi-herring-LCMHC-LCAS-CCS-SAP

Behavioral Health Executive Leader

A multifaceted and solutions-focused behavioral health senior management leader accomplished in mental health and substance abuse therapy, psychiatric and addiction treatment services. Knowledgeable and hands-on business leader adept in strategic planning and execution, operations management, budget and cost control, policies and procedures, and patient services in ever-evolving environments requiring adaptability and decisiveness to succeed.

Areas of Expertise

Behavioral Health Services

Substance Abuse Therapy

Psychiatric & Addiction Treatment

Business Operations Management

Patient Assessment/Evaluation

Treatment Plan & Monitoring

Best Practices Protocols

Admissions/Recovery Goals

Patient Services & Support

Staff Leadership & Training

Continuous Improvements

Program Design/Oversight

Career Highlights

Clinical Leader – Patient-focused and dedicated clinical leader with oversight of evaluations, assessments, clinically appropriate treatment plans, quality and best practices protocols focused on recovery and positive patient outcomes. Experienced in working with youth, adolescents and adults.

Business Leader – Critical-thinking and knowledgeable business leader with an entrepreneurial mindset for business and operational leadership with a proven history of success. Adept in development of policies and procedures, regulatory compliance for standards of practices, credentialing and licensing, and practice standards.

Change Leader – Action-oriented leader who meets challenges head-on for identification of cost-saving initiatives, risk mitigation, business transformations, use of technology and other business solutions to maximize profitability and growth to continuously meet – and often exceed – business goals.

Relationship Building – Collaborative leader with strong interpersonal and communications abilities to build rapport and respect with culturally diverse audiences and use innate skills in building trust, shared values, and ability to quickly adapt to changing dynamics in business or healthcare landscape. Excels in development and nurturing of mutually beneficial partnerships with key stakeholders to optimize patient services.

Team Leader – Leads-by-example with keen ability to foster a culture of motivation, trust, and accountability to deliver top performance, informed decision-making, and service excellence for organizational success. Ensures training and knowledge development to enhance patient services and support.

Career Experience

THE HOPE & HEALING CENTER, INC. – Whiteville, NC April 2019 - Present

Executive Director

Direct daily agency operations of clinical services for psychiatric and addiction management with oversight of policies and procedures for patient admission, evaluation, re-evaluation, transfer, and discharge while following accepted practice standards and guidelines in compliance with all regulatory requirements and North Carolina Medical Board and Psychology board guidelines.

Credentialing – Ensure all licensing and credentialing related to national quality management and clinical behavioral healthcare standards of excellence.

Models of Care – Identify and introduce models of care related to age and diagnosis-specific populations served related to best practices, person, or family-centered, and evidence-based models.

Case Review – Participant in all staffing, consultation, or clinical case reviews of complex or high-risk clients.

Staff Leadership – Hands-on leader for supervision, monitoring, and performance management of clinical and administrative staff, physicians, nurse practitioners, physician assistants, medical assistants, and administrative support staff that includes peer review and quality-of-care audits.

THE HOPE & HEALING CENTER, INC. – Continued

Health & Safety – Leader for review of all client, staff or stakeholder health and safety concerns for individual client or aggregate agency incidents, medication errors, client, or staff injuries.

Review & Reporting – Primary liaison for review, remediation, monitoring, and reporting to appropriate local, state, and national regulatory agencies in cases involving any of the following:

Medication diversion

Allegation or suspicion of physical or sexual assault, abuse, or neglect

Serious injury or significant potential for injury of a client or staff member

Death of a client who received services in the previous 120 calendar days

Any sudden, unexpected, or suspicious death of a client’s minor child or dependent adult

Any adverse event where reporting is recommended due to the importance of public accountability

Referral Practices – Design and introduce communication and referral practices to ensure collaborative relationships with MCO staff, clients’ primary care physicians, or other providers related to issues with clients or their families and the local system of care.

Quality Management Committee – Key participant on committee for participation in the identification, review, and response to individual clients and aggregate services data, trend data related to agency patterns, and effectiveness of client care.

oEvaluate client services access, engagement, and retention, service quality appropriateness and effectiveness.

oReview crisis services and inpatient hospital utilization, service costs, efficiency, accountability, perception of care, and standardized client outcomes.

Treatment Services – Monitor data regarding quality and delivery of treatment services for core services, emergency admissions, psychiatric hospitalization, operational services, personal recovery goals.

Training – Review and identify appropriate training system design and development principles and ensure access of staff to all training and education opportunities. Manage training recordkeeping to ensure that staff are qualified to deliver integrated behavioral healthcare, evidence-based practices, and quality improvement.

H&H MENTAL HEALTH ASSOCIATES, PLLC – Whiteville, NC October 2013 - Present

Chief Executive Officer Licensed Professional Counselor Licensed Clinical Addictions Specialist Certified Sex Offender Treatment Specialist

Direct clinical and administrative operations for an outpatient mental health facility for assessment and development of individualized treatment plans for children, adolescents, and adults. Oversee strategic planning, budget and cost control, and community outreach while ensuring adherence to all legal, regulatory, and professional standards related to LCMHC, LCAS, CCS, ACA, NGDD, state and federal guidelines, and social work practice.

Startup – Business startup with leadership of establishment of agency, development of all policies and procedures, and regulatory credentialing for billing of all major insurance providers.

Techniques – Improve quality of life for clients with use of cognitive behavioral therapy, reality-based therapy, solution-focused, along with family counseling, parent training, and behavior management training to optimize successful solutions.

Collaborative Care – Ensure continuity of care for clients served by collaborating with case managers, family members, care coordinators, and contract providers. Facilitate referrals and placement of clients for inpatient or outpatient mental health and substance abuse treatment in accordance with level of care required.

EARTHMARK CONSULTANTS – Southeastern, NC June 2013 – December 2015

Level 2 Licensed Clinical Evaluator - PASRR

Managed assessment of psychological, emotional, behavioral, and physical functioning of all clients referred for PASRR evaluation with review of relevant records and collateral sources with suspected or confirmed mental illness to determine the presence of a Serious Mental Illness (SMI), defined by 42 CFR 483.102(b)(1) DD/ID or Other Related Conditions.

Evaluations – Succeeded in travelling all over southeastern North Carolina to provide PASRR Level 2 evaluations with completion of documentation within 24 hours of evaluation completion. Required travel of over two hours to see patients within 24 hours of notice.

Reviews – Managed report documentation that required review of patient’s physical, behavioral, and psychological functioning. Reviewed regulations, up-to-date literature, and other research related to long-term care, medical conditions, serious mental illness, and geriatrics to complete reports with submission online within turnaround time.

CAROLINAS HOMECARE AGENCY – Whiteville, NC August 2012 – June 2013

CABHA Clinical Director

Directed daily clinical and quality management of CABHA agency while ensuring compliance with all national accreditation standards and regulations related to clinical behavioral healthcare. Provided

Program Leadership – Led development and ongoing oversight of multiple programs for all locations for both outpatient and residential patient programs. Ensured all programs reflected the agency’s vision, mission, and principles with oversight of budget and cost control, and ensuring expected outcomes for agency.

Treatment Services – Improved quality of life for clients through completion of comprehensive clinical assessments and utilization of cognitive behavioral therapy, reality-based therapy, solution-focused, along with family counseling, parent training, and behavior management training to optimize successful solutions. Monitored treatment service delivery and quality of care for core services, emergency admissions, psychiatric hospitalization, operational, service, and personal outcomes, and recovery goals.

Continuum of Care – Introduced strategies to sustain the use of clinical skills to support the continuum of care within the agency.

PREMIER BEHAVIOR SERVICES – Lumberton, NC November 2011 – August 2012

CABHA Clinical Director

Directed daily clinical and quality management of CABHA agency while ensuring compliance with all national accreditation standards and regulations related to clinical behavioral healthcare.

Accreditation – Collaborated with the Medical Director to secure a 3-year accreditation status from CARF.

Case Review – Key participant in staffing, consultation, and clinical case review of high-risk clients or other cases requiring coordination of clinical team with appropriate CABHA staff.

Treatment Services – Improved quality of life for clients through completion of comprehensive clinical assessments and utilization of cognitive behavioral therapy, reality-based therapy, solution-focused, along with family counseling, parent training, and behavior management training to optimize successful solutions

Staff Training – Ensured design and development of principles related to the use of technology to enhance training effectiveness and identified evidence-based training. Introduced training required by DMH/DD/SAS and DMA clinical coverage policies and ensured all employees were trained, especially those in rural or culturally diverse population areas.

Prior Career Experience

Licensed Professional Counselor Owner Operator – Sunshine Counseling Center, Smithfield, NC

Clinical Director Chief Executive Officer for MH/DD/SAS Programs – New Directions Community Services, Whiteville, NC

Clinical Manager – QMHP QDDP – HomeCare Management Corporation, Whiteville, NC

Clinical Supervisor – QMHP QDDP – Carolina Behavioral Services, LLC, Whiteville, NC

Habilitation Specialist III – QDDP ITFS Case Manager – Southeastern Regional MH/DD/SAS, Whiteville, NC

Education

Master of Arts in Administration, Graduated with 4.0 GPA

Campbell University, Buies Creek, NC

Master of Arts in Professional Counseling, Graduated with a 3.89 GPA

Webster University, Myrtle Beach, SC

Master of Arts in Elementary Education, Graduated with 4.0 GPA Member, Kappa Delta Pi National Honor Society

University of North Carolina – Pembroke, Pembroke, NC

Bachelor of Arts in Elementary Education, Graduated Cum Laude with 3.67 GPA President, Phi Eta Sigma Honor Society

University of North Carolina – Wilmington, Wilmington, NC

Professional Credentials

Licensed Professional Counselor, License #7579 – North Carolina Board of Professional Counselors

National Certified Counselor, License #94844 – National Board of Certified Counselors

Licensed Substance Abuse Counselor, License #2081 – NC Substance Abuse Professional Practice Board

Certified Clinical Supervisor, License #20205 – NC Substance Abuse Professional Practice Board

Certified Sex Offender Treatment Specialist, License #27627 – National Forensic Training Institute

DMV Medical Evaluator, License #20599 – North Carolina Department of Transportation

Military Family Life Counselor – Child and Youth Certified, License #516574 – United States Armed Forces

Certified Forensic Evaluator, Licensed in July 2012 – North Carolina Division of MH/DD/SAS

Professional Knowledge

Federal Regulation 42 CFR, Chapter 483

North Carolina Administrative Codes for PASRR Evaluations

Standard of Practice related to determination of Level of Care

Standards of Practice related to Mental Health, ID/RC, Geriatric, and other Disorders requiring Long-Term Care

North Carolina Medical Board Guidelines

Psychology Board Guidelines

LCMHC, LCAS, CCS, LPC, ACA, NBCC, and Social Work Practices

Pre-admission Screening and Resident Review (PASRR)

Serious Mental Illness (SMI) – 42 CFR 483.102(b)(1) DD/ID or Other Related Conditions

DMH/DD/SAS and DMA Clinical Coverage Policies

Microsoft Excel, Word, PowerPoint, and Outlook

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