Carla Jones

Print and Digital Graphic Design and Marketing

WORK EXPERIENCE

Creative Services, Massachusetts, U.S.

Freelance graphic designer and creative services provider Owner/Creative Director 2022 - 2023

carlajonescreative.com

● Design and produce a wide range of highly individualized creative assets, options and solutions for print and digital marketing and promotions.

● Web design and maintenance, SEO, marketing collateral, copywriting, content development, illustration, product photography, Google and social media paid and organic ads, package design, trade show design and other ad-hoc creative design and marketing services.

Optoglo, Leominster, MA

Technology startup

Manager of Art and Social Media 11/21 - 1/22

● Created new art department processes in anticipation of (unfulfilled) sales surge.

● Designed new art or revised customer art for production and sales presentations. TK-Cups Sorgs, Fitchburg, MA

Leading Printed Promotional Products Supplier (decorated food service) Art Department Supervisor 7/15 - 11/21

t kcups-sorgs.com

● Improve Art Department processes in an e-commerce environment to ensure workflow efficiency and productivity.

● Manage multiple distributor e-commerce websites including design, layout, photography, and pricing to promote the sales growth of over 300 products.

● Design and produce print and digital marketing collaterol and promotions to increase brand awareness.

● Establish a digital footprint and organic SEO and marketing.

● Multi-platform print and web brand refresh through copy writing and content development, SEO, photography, email, and social media.

● Customer-facing resource for art review, consultation and revisions to produce optimized, print-ready art.

● Train, mentor and manage in-house and outsourced artist team and interns.

● Oversee and manage pre-press traffic.

Carla Jones Creative Services, Massachusetts, U.S. Contract/project-based creative services provider

Owner/Creative Director 2007 - 2015

● Offered a wide range of highly individualized creative options for print and digital marketing and promotions.

● Marketing collateral, copy writing, content development, product photography, social media marketing, package design, trade show design.

● Creative project management skills and customer-centric support combine to bring large or small ideas to real-life application. PREVIOUS EXPERIENCE

Production Services Manager, Video/Visuals Inc., Newton, MA 1992-1997 Personell Scheduling Supervisor, The Monitor Channel, Boston, MA CONTACT

• 978-***-****

• adw44q@r.postjobfree.com

• carlajonescreative . com

• Hubbardston, MA, U.S.

CERTIFICATIONS

• Digital Marketing and Web Design

• Google Ads Search

• Google Ads Display

• Google Analytics Individual

Qualification (GAIQ)

• Google Advanced Analytics

• Google Analytics for Beginners

• Google Fundamentals of Digital

Marketing

SKILLS

Technical and Industry Skills:

• E-Commerce development

• Graphic Design

• Web design and development

• Pre-press/print art management

• SEO

• Product photography

• Digital Marketing and advertising

• Social Media design and marketing

• Email marketing

• Branding and identity

• Copywriting/Content development

• Creative team leadership

Tools and Software:

• Adobe Creative Cloud

-Photoshop

-Illustrator

• Constant Contact

Code and Website builders:

• Wordpress

• Squarespace

• Shopify

• HTML5 CSS

EDUCATION

Visible Edge, Inc. 2022

Certificate Digital Marketing & Web

Design

MWCC 2008-2011

Print Graphic and Interactive Design

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