Content Strategist Senior Copywriter

CONTENT STRATEGIST SENIOR COPYWRITER EDITORIAL DIRECTOR

JAMES GORRIE Email: ************@*****.*** Ph: 949-***-****

PROFESSIONAL

EXPERIENCE

Principal/Content Strategist, jarago MEDIA agency 2012–Present

Full funnel content strategy, company & product branding

B2B/B2C Copywriting: SaaS, fintech, cybersecurity, financial, agencies,

DTC and CPG verticals – Design, Product and Sales collaboration

Omnichannel Assets: All long/short form content

Select B2B Clients: Broadridge, CrowdStrike, Thirst Design, Vectra.ai

Select B2C Clients: Rhino Mud Skin Repair, Stock Navigators

Senior B2B Financial Copywriter (Remote), BizMark, 2020–2022

Omnichannel asset creation for fintech/financial services clients

Senior B2B Financial Copywriter (Remote), Annexus, 2018–2019

Content Strategy for RIA market

– Created top-performing campaign for RIA market

– Restructured email templates for 20% higher conversion rates

Senior B2B Cybersecurity Copywriter, Forcepoint, 2014–2017

Managed internal/external writing teams

Interviewed C-suite, SMEs and clients for case studies and reports

Spearheaded new corporate identity via SKO videos & global content

Drove product campaigns via strategic content

Created omnichannel marketing assets, templates & style guide

Published by-line articles in Dark Reading, The Register (UK)

Editorial Director, Idea Incubator, 2011–2012

Managed content strategy/writers across four digital assets

Created newsletter series that drove sales 700% YOY

OTHER PROFESSIONAL HIGHLIGHTS

Talk Show Guest on China

Speaker on China, UC Berkeley, 2022

Author, THE CHINA CRISIS (Wiley, 2013)

Award-winning Director, Screenwriter & Producer THE INDIAN

Founder & Partner (RIA), Benchmark Financial Advisory 2004–2008

SKILLS

Blogs Branding Case Studies Content Strategy Cybersecurity Digital Ads Direct Response Editing Financial Writing Funnel Creation Ghostwriting Infographics Stock Market Analysis Marketing Newsletters Research Project Management SEO SaaS Content Social Media Syndicated Content Team Management Thought Leadership UX Videos Whitepapers

EDUCATION

Registered Investment Advisor (RIA) FINRA Series 7, 65, 63

PhD Candidate, International Relations & Comparative Politics, University of California at Santa Barbara

BA, Economics, Minors, French, Spanish, University of California at Santa Barbara

Exchange Student, Paris, Art History & French

SOFTWARE/CRM

Microsoft Office G-Suite Asana Slack Basecamp Workfront Smartsheet

LANGUAGES

Conversational French and Spanish

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