Sales and Marketing

Elyssa Xavier

619-***-**** ************@*****.*** San Diego, CA

MARKETING & SALES PROCESS IMPROVEMENT PERFORMANCE MANAGEMENT

Results-driven professional with years of experience leveraging relationship management, marketing, and sales to drive customer engagement, sales, and process improvements. Recognized for exhibiting a keen ability to anticipate business challenges and develop solutions that align with these needs and mitigate the introduction of future problems.

Demonstrate an aptitude to contribute, lead, and achieve corporate goals while working as part of a team in fast-paced, competitive environments.

Leveraged relationship management and strategic planning skills, achieving top seller status for multiple years as a result of consistently implementing and developing innovative sales practices.

SKILLS

Relationship Management

Stakeholder Management

Customer Retention

Sales Management

Process Improvement

Market Development

Coaching & Training

Market Research

Organizational Leadership

Trend Analysis

Problem Resolution

Performance Management

EXPERIENCE

Cocktail Waitress / Bartender

Winston’s Beach Club, Ocean Beach, CA Oct 2022 – Present

Facilitated daily operations and ensured accurate cash-handling skills. Resolved customer concerns and exhibited a self-starter, positive attitude, which led to increased customer retention and upheld company standards.

Notable Contributions:

Leveraged an extensive background in wine, beer, and spirits to provide each customer with specific recommendations, leading to increase service ratings.

Managed customer service and ensured high levels of satisfaction from beginning to end for each guest during their visit.

Chain Sales Consultant

The Winebow Group, San Diego, CA Sep 2017 – May 2022

Fostered relationships with managers and corporate buyers with responsibility for securing partnerships and expanding sales. Embraced company values in product education, consistently seeking out ways to further knowledge in wine and spirits.

Notable Contributions:

Represented a portfolio of Wineries and Spirits Distillers, primarily focused on family-owned businesses.

Supported upwards of 120 accounts in three Territories within the Corporate Retail arena, including Albertsons, BevMo, Bristol Farms/Lazy Acres, Ralphs, Sprouts, Target, Stater Brothers, Vons, Whole Foods, and WinCo stores.

Recognized for consistently achieving status of Top Seller in the state as a result of consistently exhibiting an interest in continuous learning and demonstrating a keen ability to develop and foster strong business relationships.

Promotional Sales, Brand Ambassadorship, Marketing And Team Management

Independent Contractor, CA/HI 2001 – Present

Sampled products and provided companies feedback to guide marketing and branding strategies. Fostered relationships with key stakeholders to secure new business from clients ranging from Health Supplements to Alcohol brands.

Notable Contributions:

Educated potential and current consumers on new products and services to drive sales and engagement.

Partnered with organizations to develop interactive, engaging experiences with consumers to evaluate products and gain feedback.

Managed teams of Brand Ambassadors, providing training and strategic recommendations for improved performance.

Elyssa Xavier Page 2

ADDITIONAL EXPERIENCE

Hostess

The Lexus Home Plate Club At Petco Park, San Diego, CA Jul 2016 – Oct 2016

Maintained responsible for managing daily tasks such as pre-shift preparation and bussing tables for servers during fast-paced business hours. Exercised a high level of service for high-profile clientele. Leveraged skills in time and resource management to efficiently manage and ensure efficient table turnover.

Crew Member

Trader Joe’s, San Diego, CA Feb 2016 – Aug 2016

Oversaw stocking and merchandising duties with responsibility for ensuring consistency and accuracy to mitigate client concerns. Facilitated transactions through cash handling. Utilized pallet jacks, box cutters, and hand trucks, as needed, to facilitate daily responsibilities within facilities maintenance and stocking.

Shoe Sales Associate, Sunglass Hut

Macys, Honolulu, HI Mar 2009 – Jan 2016

Leveraged skills in marketing and customer experience to ensure up-to-date brand and product knowledge. Incorporated best practices and industry standards in sales management to achieve daily sales goals and ensure services maintained customer-focused. Initiated routine executions of brand-based displays using Plan-O-Grams and current promotions to drive sales

EDUCATION

Bachelor of Liberal Arts, Sociology – San Diego State University – San Diego California (2005)

Certifications:

Professional Certificate in The Business of Craft Beer, San Diego State University

Cicerone I - Certified Beer Server

Wine And Spirit Education Trust (WSET), Level 2

Society of Wine Educators - Certified Spirits Specialist

TIPS/RBS/Food Handler Certified

Investments:

Investor – Trust Me Vodka

Investor – Border X Brewing

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