Lani Donovitz

Dear Hiring Manager,

I am an experienced Business Development Professional with a diverse background seeking an opportunity at your company. I have a strong track record and am looking forward to bringing my skills and abilities to the team.

Skilled manager with 10 years of experience in the industry. Highly adept at handling various responsibilities by prioritizing my tasks, establishing clear deadlines and finding creative solutions to eliminate obstacles. My experience has equipped me with the necessary tools to succeed in this position:

• [Operational Management]

• [Sales & Marketing]

• [Management & Team Leadership]

While I am grateful for the opportunities afforded to me in my prior positions, I am ready to embark on a new career path that offers new challenges for me to put my skills to use. Please take a look at my enclosed resume for more details about my work experience and qualifications. I'd really like to speak with you more about the position, and I look forward to hearing from you soon. Sincerely,

Lani Donovitz

Cartersville, GA 30120 - 770-***-**** - adw3qu@r.postjobfree.com LANI DONOVITZ

Cartersville, GA 30120 770-***-**** adw3qu@r.postjobfree.com PROFESSIONAL SUMMARY

Energetic business development and health and wellness professional driven to motivate and excite employees to reach optimum performance. Natural leader and complex problem solver. 20 years experience in sales and marketing health, wellness, medical and products and services. WORK HISTORY

Owner/Operator/Landlord Headlines MSWS, 02/2023- Current

• Salon suites that are occupied by entrepreneur’s offering a range of services. o Hair Salon & Face Salon

o Medical Clinic

o Lab Services

Director of Business Development, 07/2022 - Current Pellets4Pets, LLC – Georgia

Company is currently performing research on its pet subjects. Develop innovative sales and marketing strategies to facilitate business expansion.

• Partnership and vendor recruitment

Director of Business Development & Research, 09/2020 - 08/2022 Biote Medical – Irving, TX

Negotiated, prepared and signed contracts with clients. Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.

Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.

Supported marketing teams, creating, deploying and optimizing campaigns for physicians in the hormone therapy space.

Incorporated product changes into marketing messages to drive customer engagement and maximize profits.

Collaborated with sales and marketing departments to support business objectives and client acquisition. Identified revenue opportunities by collaborating with distribution partners. Contributed to industry organization and trade shows to gather competitive and industry intelligence. Streamlined operations by delivering recommendations for knowledge-base processes and procedures. Enhanced revenues in several programs by implementing creative sales training techniques for staff. Conducted research studies which led to development and implementation of education and training programs to physicians.

Performed research into study topics to increase knowledge and to provide valuable contributions. District Sales Manager, 12/2017 - 09/2020

Biote Medical – Atlanta, GA

Managed sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.

Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.

Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and products.

Attracted new clientele and developed customer relationships by hosting product-focused events. Partnered with sales team members and leveraged strong negotiation skills to close tough deals with lucrative clients.

Established, reviewed and updated territory boundaries and distribution routes to maximize service while effectively controlling expenses.

Built new business avenues by applying direct sales and channel-based strategies, bringing in more than

$36 million in annual sales in the Georgia territory. Clinic Director, Women's Health, 05/2015 - 11/2017 Synergy Medical Centers – Acworth, GA

Performed hormone level tests and treatments for women experiencing hormone imbalances or for women dealing with postpartum depression.

Educated women on perimenopause, explaining symptoms, bodily changes and physical limitations. Counseled women with minor health issues such as acne, weight problems, hair loss and digestive issues. Recruited, hired, led training and managed budget for women's health department. Educated patients on treatment options, medical needs and non-medical options for treatments and therapy. Oversaw day-to-day business and clinical activities by establishing goals, objectives, standards of performance and policies and procedures.

Leveraged patient feedback and performed continuous process improvements to streamline day-to-day business operations and patient satisfaction.

Director of Corporate Sales, 08/2014-08/2015

WellStar Health System

• Recruited new corporate business for WellStar Health System’s Wellness Center

• Developed and implemented new marketing and sales plans to increase revenue through multiple departments.

• Managed marketing and sales teams in each department Owner/Operator, 08/2006 - 05/2015

Lani's Fitness, LLC – Cartersville, GA

Developed and managed personal training and group fitness programs for multiple gyms and wellness centers as a contractor.

Assisted and coached clients during physical exercises to promote safety of clients and effectiveness of routines.

Gathered and distributed educational literature with goals of gaining new clients and educating larger groups on healthy living.

Coordinated with other healthcare providers to incorporate multiple aspects of clients' health into wellness plan.

Organized and led seminars and classes for interested clients, providing tips and advice for lifestyle changes and healthy living.

Conducted initial interviews with clients to find measured baseline for BMI, cardio tolerance and strength. Identified injuries and advised clients to seek medical attention from other healthcare providers. Helped clients set and achieve health and wellness goals. EDUCATION

Associate of Science: Veterinarian Assisting Online, Expected to finish in 06/2023 University of Georgia - Athens, GA

Associate of Science: Physical Therapy Assistance, 12/2009 University of Phoenix - Tempe, AZ

Bachelor of Science: Health Sciences, 12/2006

Kennesaw State University - Kennesaw, GA

Dean's List (2004-2006)

Extracurricular Activities:

Extracurricular Activities: Full scholarship in track and softball Professional Development: American College of Sports Medicine Clinical Physiology certification Mossa Group Fitness Certifications: Group Fight, Group Power, Group Ride, Group Core, Group Centergy, Group Active

SKILLS

Contract Negotiation

Executive Leadership

Planning and Execution

Operational Oversight

Operations Administration

Sales and Marketing

Website Design

Recruitment and Retention

Business Development

Sales Growth

Management Team Leadership

Employee Motivation and Performance

WEBSITES, PORTFOLIOS, PROFILES

www.pellets4pets.org

www.headlinesmsws.com

www.wellfitinstitute.com

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