Danielle M. Audi

Marketing, PR, Communication, & Advertising

+974-****-**-**

adw3q5@r.postjobfree.com

https://www.linkedin.com/in/danielleaudi/

Profile Summary

Danielle Audi, an articulate marketing, and advertising professional, with 15 years of experience in the Middle East and 5+ years of experience in Qatar. A creative and innovative thinker with strengths in aiding in the delivery of marketing communications and development of content for activations/campaigns across various communication platforms as well as marketing collaterals. Her expertise and skills range from marketing and communication development, planning and execution, research and analysis of data, relationship management, strategic planning, social and digital media, brand identity and positioning, and assisting in achieving corporate objectives. Currently working in one of the biggest groups in Qatar, Al Fardan Hospitality, responsible for more than 20 hospitality outlets in Doha and previously with one of the leading advertising agencies in Middle East, I n which Danielle had successfully delivered award winning campaigns and projects:

- Education Above All Foundation, “A Donation that Keeps on Giving” Campaign for HH Sheikha Moza, which is featured in flight screens on Qatar Airways

- Reach Out to Asia program

- The Majlis – Cultures in Dialogue; by Sheikh Faisal Bin Qassim Al Thani Museum. Professional Experience

Oct. 2021 – To date Alfardan Hospitality – Qatar, Doha Assistant Marketing and Creative Manager

o Oversee marketing and advertising activities, establish marketing strategies to meet organizational objectives, and develop and implement a wide range of marketing concepts and methodologies and full fledge coherent plans across various communication platforms tools o Present development opportunities to management, market research and analysis o Participate in development, implementation, and maintenance of policies, objectives, short- and long- range planning; develop and implement projects and programs to assist in accomplishment of established goals

o Direct, oversee, monitor, and evaluate the activities of the marketing and communication department o Monitor the development of new and existing customers and markets, review and implementation of pricing and products

o Analyze the market, including marketing strategy, and execution o Work with the operations team on product development to ensure successful implementation of Hospitality services

o Develop and manage annual marketing operating budgets and monitor performance o Handling a team of 6 creatives and 6 marketing executives Jan. 2021 – Oct. 2021 Alfardan Hospitality, Qatar, Doha Sr. PR and Events Manager

o Developed, implemented, and managed different communication and marketing strategies to include online and offline campaigns across various platforms (paid and organic), media and influencer outreach plans, and events that would enhance brand awareness, visibility, image, and reputation in the local and regional market, in addition to measuring and assessing successes to align with marketing strategies o Overseed and coordinated all marketing, PR, and communication activities, along with SM campaigns, the creative efforts and tasks while ensuring daily team briefs, to meet the various F&B hospitality monthly and yearly brand objectives and maintain consistency in communication and efforts across various platforms

o Prepared CSR Campaigns on a corporate level for Alfardan Hospitality o Up to date through constant research on the latest social media and PR best practices and technologies Jan. 2018 – March 2020 Grey Worldwide, Qatar, Doha Account manager

o Handled Client Servicing, social media, and PR strategies, including planning and executing interactive online activations and full-fledged Marketing/PR/ communication campaigns based on clients’ requests. o Managed accounts and developed a thorough understanding of the clients’ position in the market, their product/service, points of difference and competitive landscape o Conducted monthly comprehensive reports and assessed new opportunities to ensure all viable clients are engaged on a regular and effective basis

o Embedded at Generation Amazing a program by the Supreme Committee for Delivery and Legacy for FIFA world cup

Successful Campaigns

Education Above All Foundation, “A Donation that Keeps on Giving” Campaign A full-fledged fundraising campaign (social media and PR) for H.H. Sheikha Moza, during the Holy Month of Ramadan in 2018, featured in the Lisbon International Advertising Festival under the category MENA Advertising Awards with gold, silver, bronze recognitions for the categories of “PR Strategic Planning”, “Social Environmental Responsibility”, and “Campaign Effectiveness”, and gold winner for the best campaign in Qatar at the 10th MEPRA 2018 Awards.

Reach Out to Asia:

An EAA’s program; created and developed a full-fledge communication plan for two editions for its most anticipated yearly 3-day youth conference known as "EMPOWER". For two years, a clear social media strategy was developed. This resulted in noticeably huge success and impact levels online and offline. Various campaigns for ROTA’s many other projects and conferences were adopted and executed throughout the years with successful performance, reach, visibility, awareness, user journey/experience as well as an increase in fan base and referrals. The Majlis – Cultures in Dialogue; by Sheikh Faisal Bin Qassim Al Thani Museum: Heavily involved in acquiring the brand image and identity on social media platforms, prepared master messaging documents, created content, established online and offline presence through a clear social media and PR communication plan, that was executed to create buzz for their exhibitions in Malta and Paris. Aug. 2013– Dec. 2017 AddBloom Advertising Agency, Beirut, Lebanon Business Development, PR, Account Manager

o Managed sales and accounts for Lebanon and Saudi Arabia, Riyadh Market o Managed day-to-day clients’ business expectations and social media activities along with comprehensive reports o Developed clients’ marketing strategies and oversee their tactical implementation o Established collaborations and built strong working relationships with business leaders at all levels Successful Campaigns

o Worked on International reputable brands and established the social media strategy, which included the use of Twitter, Facebook and Instagram,

o Created new business opportunities for the company that resulted in signing up 3 major accounts including in Beirut and KSA

o Signed up new accounts and helped reduce by 30% of negative comments on all clients’ social media o Increased clients’ followers/fans by an average of 40% o Increased the number of engaged followers through well-tailored customized paid media plans as well as online activations along with increase in footfall and sales July 2011 – July 2013 Beirut.com, Beirut, Lebanon

Public Relations Manager

o Created communication plans and strategies to introduce and promote the platform and business to different players on the Lebanese market including large companies, SMBs and partners o Represented the company at main social and business events including exhibitions o Handled collaborations and maintained consistent relationship and communication o Prepared proposals and customized media plans to clients and prospects Successful Campaigns

Created new business opportunities for the company that resulted in signing up more than 20 partners Website brand recognition grew 60% during the 2- year period of my tenure. Sept. 2009 – Jul. 2011 WebAd, Advertising Agency, Beirut, Lebanon Sales and Marketing Executive

o Developed media strategies for clients, and implemented clients’ tactical media campaigns, including successful advertising on several local and international websites to drive traffic to their websites, generate more business, grow reach and awareness, and increase sales revenues o Monitored the effectiveness of media campaigns and ensured that KPIs are met, in addition to assessing client’s needs and optimizing campaigns accordingly Successful Campaigns

Improved client relationships, which resulted in a 95% retention rate of clients I managed. Additionally, I helped increase clients’ market reach and traffic to website in addition to social media pages through SEO, Google Ads, CPM, and CTR Advertising.

Education

Northwestern University, Social Media Specialization Online Certification (2021) Notre Dame University, Lebanon, BA in Advertising & Marketing (2009) Interests and Activities

Fitness enthusiast and expert in promoting a healthy lifestyle, fitness, and proper nutrition, managing, and guiding small and large groups through a training plan with the purpose of instilling confidence and motivation.

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