Marketing Coordinator Specialist

Andrew Tran

** ****** **** **, ************, MD *0878

301-***-**** ******.*******@*****.***

OBJECTIVE

Poised, confident and competent. Seeking employment that allows me to grow professionally while being able to utilize my skills in business marketing to better the organization. EXPERIENCE

MicroHealth, LLC Vienna, VA

Marketing Manager 12/8/2021-Present

• Lead marketing department as the senior marketing member on the executive team

• Lead team of four in both internal and external marketing efforts

• Audit and revise existing website to follow best practices in responsiveness (mobile), UX, hosting and content management

• Manage implementation of SEO, content marketing strategy and content creation

• Execute tradeshow booth planning and design

• Develop and update marketing collateral

• Manage external agencies and vendors to execute marketing programs

• Manage social media channels and content creation (Facebook, Instagram, YouTube, Twitter, LinkedIn, Tik Tok, Sharepoint)

• Direct content creation and video recording

• Provide in-house graphic design services

• Analyze data with team and report key performance indicators to stakeholders

• Instruct team members on execution of competitor analysis

• Create curriculum for marketing interns

• Submit and document industry awards

Tower Surgical Partners/The Center for Innovative GYN Care Rockville, MD Senior Marketing Specialist 6/29/2020-12/3/21

• Manage $2 million annual budget

• Create and present marketing plan to stakeholders

• Manage external agencies and vendors to execute marketing programs

• Support 7 team members with interdisciplinary project management

• Manage online reputation, execute solicitation of reviews and removal of negative reviews

• Develop, implement, and track marketing efforts such as email, social media, television, and digital campaigns

• Manage social media channels and content creation (Facebook, Instagram, YouTube, Twitter, LinkedIn, Tik Tok, Pinterest)

• Deploy and manage email marketing campaigns and drip campaigns

• Lead content creation, video recording/editing and graphic design

• Revise and update marketing collateral

• Provide ongoing market competitor/SWOT analysis

• Create and implement content calendar (blog, social media, YouTube)

• Through implementation of YouTube SEO strategy, increased subscribers by 393% OrthoBethesda

Marketing Coordinator

Bethesda, MD

8/21/2015-6/24/2020

• Manage practice marketing efforts across all media platforms

• Develop yearly budget > $100,000

• Develop and execute yearly marketing campaign

• Cultivate B2B partnerships and provider referral sources

• Develop and implemented SEO & PPC campaigns

• Carry out website maintenance, website design, and 2020 website redesign

• Provide graphic design skills for the creation of collateral, web design, and digital marketing

• Schedule and coordinate in-services for outside providers and public seminars Andrew Tran

17 Timber Rock Rd, Gaithersburg, MD 20878

301-***-**** ******.*******@*****.***

Additional Duties

• Carry out cross-functional teams of internal and external resources to support design, testing, and deployment of new business processes and document management systems.

• Order and backstock of weekly office supply for mid-sized business

• Document and receive all non-clinical shipment with invoice reconciliation Race Director – OrthoBethesda Great Strides 5K 2017-2020

• Secure event insurance & permitting with MDOT, MCPD, & building management

• Secure vendors, sponsors, donations, fundraisers, volunteers, runners (200+)

• Set up/breakdown of race day course & event campus

• Post-event collection and reconciliation of all finances to beneficiary non-profit EDUCATION

Montgomery College – (sabbatical due to COVID-19) Rockville, MD STEM

Montgomery Blair High School

High School Diploma – Class of 2010 Silver Spring, MD SKILLS

• Adobe Creative Suite

o Canva

• CRM – Salesforce

• Email – Pardot, Mail Chimp

• CMS – Wordpress, Squarespace

• SEO – SEMrush

• Survey – Survey Monkey, Surveyor (Salesforce)

• Social Media – Hootsuite, Sprout Social

• Project Management – Basecamp, Asana, Monday.com

• Heatmapping - Hotjar

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