Marketing Specialist Analyst

Michael Caminer

***** ******* ***** / *********, ** 44122

*******.*******@*****.*** / 216-***-****

Skills

● Building & expanding brand awareness

● Customer acquisition & retention

● Database management

● Email marketing campaign generation & development

● Strong drive for results & ability to display leadership, decision-making & analytical skills

● Effective customer-focussed communication

● Problem solving, critical thinking, self-motivation Experience

July 2022 - March 2023

Amotec Inc., Cleveland, OH - Marketing Analyst

Manufacturing temporary & direct-hire recruiting and staffing

● Increased awareness of the Amotec brand via Lead Generation

● Conducted market research to identify new businesses that were not being serviced

● Identified decision makers and influencers, in addition to the human resource managers

● Reviewed, edited and posted recruitment ads to Indeed.com & Amotec’s Jobs section of website

● Evaluated analytics to adjust budgeted ad dollars based on ad performance and other KPIs September 2021 - July 2022

BeIDT Health, Cleveland, OH - Lead Generation Marketing Specialist Behavioral/Mental Health recruiting and staffing

● Populated CRM database of prospective clients: Hospitals, outpatient clinics, treatment centers, residential centers, substance abuse and addiction facilities

● Designed and utilized 10-sequence email templates

● Reached out on LinkedIN for connections

January 2006 - July 2019

MISCO Refractometer, Solon, OH - Marketing Manager Manufacturer of handheld and inline fluid testing devices

● Directed targeted promotional campaigns for 8 different product lines sold domestically and abroad

● Marketed to over 15 different segments including: Food & Beverage, Aviation, Automotive, Dairy Farming and HVAC

● Formulated plans with cross-functional teams to support dealers & OEM customers

● Tradeshow planning & attendance; Lead generation/follow-up Education

Case Western Reserve University - The Weatherhead School of Management

MBA: Marketing

University of Cincinnati

BBA: Marketing

BBA: Management

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