Product Design, UI UX Design, Visual Design

Rucha sardesai

UX Designer

Profile

More than 6 years of experience with incredible passion to provide solutions that are user-centric to give the best possible experience. Collaborating and communicating with cross-functional teams was a major part of my job, which I performed effectively & efficiently. My position has enabled me to work on customers' end-to-end journeys in a variety of different sectors. Throughout my years of experience in this field, I have aimed to learn and develop concepts, prototypes and designs specific to the client domain and relevant to their customers.

Education

Bachelor of Fine Arts (2010-2014)

Skills

• Product Design • Website Design • Responsive Web Design • User Interface Design • User Experience Design • Interaction Design

• User-Centered Design • Wireframing • Prototyping • Information Architecture • Mockups • Ideation • Visual Design • Design Strategy

• Graphic Design • Layout • Typography • Adobe XD • Figma • Adobe Photoshop • Adobe Illustrator • Adobe InDesign

Sectors worked on

• Furniture & Decor • Lifestyle & Media • Travel • Finance • Education • Hospitality • Food • Real Estate • Fashion • Homecare

Work Experience

Team Lead - Digital Design, SETU Advertising

Jan 2021 - March 2022

• Leading a team of 4 designers and managing their performance for all digital collaterals

• Create, prioritize, assign and regularly follow up on tasks while ensuring the highest quality of deliverables

• Conceptualising ideas, providing user-centric solutions and create an end-to-end journey for all digital platforms

• Collaborating and communicating with cross-functional teams such as copywriters, illustrators, motion graphic artists, as well as clients

Sr. Graphic Designer, SETU Advertising

April 2019 - Dec 2020 (Pune)

• Developing wireframes, high and low fidelity prototypes and creating user interface for e-comm websites, mobile responsive websites, and web apps

• Designing digital-first campaigns from ideation to execution such as creating emailers, infographics, gifs, small animations as per the client’s requirements for all digital platforms.

• Participating in ideation, pitch presentation, collaborating with teammates for different campaigns, and guiding junior designers

Graphic Designer, SETU Advertising

March 2016 - March 2019 (Pune)

• Creating digital campaigns on social media, Adwords campaigns, emailers, infographics, landing pages for variety of sectors. Conceptualising and developing brand language for social media

• I was included in pitch presentations and campaigns because of my proactive participation in ideation

• Designing and developing UI elements, wireframes, and layouts for landing pages, and creating desktop and mobile designs

Graphic Designer, I Knowledge factory

October 2014 - February 2016 (Pune)

- Ideation and, designing social media content on everyday basis. Working closely with copy writers to create digital campaigns

- Creating Adwords campaign, emailers, infographics and landing pages

Portfolio: ruchakher.wixsite.com/portfolio

Emial: **.********@*****.***

LInkedin: /in/rusardesai/

Behnace: /rucha_kher_

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