Ux Researcher Content Strategist

Julija Naskova

**** ******* *** **, *******, WA *8136 Portfolio - https://tinyurl.com/y2u4sy43

****-206-***-****, adw261@r.postjobfree.com LinkedIn - https://www.linkedin.com/in/ilvux/ CORE COMPETENCIES

Quantitative research: survey and experimental design, data analysis with IBM SPSS, R, Nielsen Media Data, interpretation

Qualitative research: observation, social media, questionnaires, in-person interviews, focus groups, case studies

Usability analysis, holistic ergonomics, telemetry: UserTesting, A/B testing, wireless sensors network (WSN)

Product development: wireframes, prototypes, mockups with Sketch, Balsamiq, Axure, Adobe XD, Keynote, Figma, Miro

Command line configuration and programming: Linux operating system data administration, Bash, Python for Cloud

Cloud computing: data management and system administration on Amazon Web Services, Azure

User interface design, photo editing and technical drawing: Photoshop, Illustrator, InDesign, AutoCAD

Web design and development: WordPress, HTML5, CSS3, MySQL, JavaScript, React, PHP, VB, Visual Studio

Agile methodology and Scrum framework: Xytech, JIRA, Skype, Slack, MS Project, Teams

Project management and budgeting: Entertainment Partners, SAP CMS, MS Office 365, Google Workspace

Photography traditional and digital: Lightroom, Photoshop, Data Management, various camera & light equipment

Video and audio post-production, visual effects: FCP, Adobe Premiere Pro, After Effects, Avid, Pro Tools, Nuke

Languages: fluent in English, Macedonian, Serbo-Croatian, and French, familiar with Mandarin, Russian and Spanish EXPERIENCE

Akorbi Workforce Solutions at Google, Seattle, WA

Contract Researcher III 04/2022 – 12/2022

Conducting qualitative and quantitative research for the Artificial Intelligence User Experience (AIUX) Group and recommending designs for human-centered experiences through application of AI. Collaborating with teams across Google (YouTube Music, Android, Google Assistant) to evaluate proposed new product concepts and to bring ideas to fruition. Some of the researched themes were AI for climate, natural language conversations, etc.

Extensive literature reviews on probability communication, memory in context, natural language processing, human/AI interactions and analysis of focus group research, concept evaluation, diary studies and user interviews.

Conducting benchmarking and case studies for designing early prototypes for multimodal interactions testing. The Hong Kong Polytechnic University School of Design, Hong Kong SAR PhD Researcher ‘Designers on The Cloud: Framing the experiential shift’ 09/2014 – 04/2023

Developed a meso-level social psychology theoretical framework on how designers experience the transition of digital tools to the Cloud by adapting Erving Goffman’s Frame Analysis and introducing new UX concepts.

Based of the comparative case study of digital vs. cloud based tools findings, a screener survey was designed.

The survey was distributed to designers on Bēhance and used as an interview guide for semi-structured interviews.

Fifty interviewees were recruited at professional gatherings such as conferences, workshops, meetups, etc.

The findings were compared with notes from the ongoing observational, netnographic and archival research. Guest Speaker/Mentor

Guest Speaker in incorporating advertising storytelling strategies for personal design branding. Mentoring MsD in Design Practices and Design Strategies students in concept research and product development.

Coaching students’ collaboration during green screen and special effects production on various tools.

Supervising editing sessions on Adobe Premiere Pro and sound recording and mixing with Ableton. Leuphana University Faculty of Sustainability, Lueneburg, Germany Research Associate in UX Design, UX Research and Python Programming 03/2018 - 01/2019

“Bridging the Great Divide in Sustainability” at the Institute of Ethics and Transdisciplinary Sustainability Research

Conceptualising AR, MR and VR research labs for stakeholder interactive sustainability decision making.

Researching machine learning models, analytics workflows, and data visualization for interactive storytelling.

Quantitative research and statistical modelling for a commuting project sponsored by Volkswagen Foundation.

Leading workshops on personas, user flows and scenarios with multidisciplinary international research teams.

Lecturing on design thinking for actionable sustainable design for the Transdisciplinary Summer School.

Conducting case studies for disaster management, mobility, and climate adaptation, co-designing solutions to transportation, global warming, farming, and flooding with graduate students from the Global South. Jockey Club Design Institute for Social Innovation, Hong Kong SAR Multimedia Art Director 09/2015 - 07/2016

Collaborated with Red Cross representatives, educational consultants and donors to define project goals and storylines that represented International Committee of the Red Cross (ICRC) mission in crisis regions.

Researched ICRC database to select applicable documentary footage to construct five personal storylines.

Conducted qualitative research of local high school students such as focus groups, surveys, cognitive walk through.

Conceptualized multi-screen projections incorporating AR, VR and MR, supervised design students’ execution.

Created personas, user flows and interaction design for the ‘Execution Room’; produced and directed new footage. Philips Research, Wuxi, China

UX Researcher for Co-Design Workshop 04/2015 - 08/2015

Conducted diary studies and preliminary desk research and developed research methodology for a cross-platform chronic disease management system aided by AR wearable products.

Mentored Jiangnan University design students in gathering user insights through focus groups, field research and one on one stakeholder interviews with healthcare providers, family members and chronic disease patients.

Presented end users and stakeholders with findings and wearable prototypes, gathered insights with students.

Coached local graduate students in conducting usability and concept testing with stakeholders.

Created high-impact reports for project finalization and for student presentations evaluated by industry experts. ICGX, Hong Kong SAR

Content Strategist 09/2014 - 03/2015

Oversaw and coordinated the team during onsite copy creation for Jockey Club's Happy Wednesday horse races rock music-themed campaign, strategizing photography, video and promotional content production.

Copywrote captions for social media posting on Facebook and Instagram.

Monitored social media performance and search engine reports; set promotional goals and evaluation methods. Naskova Productions, Los Angeles, CA

Localization and Internationalization Researcher 09/2013 - 06/2014

Researched international movie audiences to facilitate intercultural communication and improve accessibility.

Final technical, visual, and linguistic evaluation of localization services, reported findings, suggested improvements. Paramount Home Media Distribution, Hollywood, CA

Senior Consultant, Technology and Digital Services 01/2013 - 08/2013

Led research across product, engineering and marketing, designed an improved localization workflow.

Standardized the internationalization of digital media packages, helping the business expand in global markets. Warner Bros. Technical Operations Inc., Burbank, CA Manager of Digital Servicing and Client Services 07/2011 - 12/2012

Supervising a team servicing domestic and international streaming clients, analyzed, and resolved rejected orders.

Proposing UX improvements of Digital-End-To-End (DETE) platform as it grew up to 500+ streaming clients.

Producing the scope, schedule, budget and resources allocation for new clients and new streaming projects. Global Digital Media Xchange, El Segundo, CA

Broadcast Traffic Analyst 11/2010 - 06/2011

Analyzed management systems for programming promos, commercials, fee spots and billboards satellite feeds.

Measured and analyzed performance of broadcast, digital linear and fiber feeds, file transmissions, and downlinks.

Proposed UI design improvements for Harris Broadcast based on generated product insights and key metrics. Fox Filmed Entertainment Media Services, Century City, CA Research and Design for Data Administration 11/2008-10/2010

Implemented agile framework for generative, formative, and summative research of enterprise products and websites, informing and improving the taxonomy design for online catalogue, media archiving and delivery.

Conducted usability and concept testing to resolved problems with data accuracy and integrity, contextual inquiry into implementation of program logic and information architecture, anti-piracy and copyright protection.

Translated business needs into design solutions for enterprise Push Tool and client facing Delivery Tool.

Drove change by eliminating 30 percent error rate and reducing delivery time from a few weeks to same day. EDUCATION

Cloud Computing and Entry Level Programmer Certificates, Santa Monica College (SMC), Santa Monica, CA 2021 Doctor of Philosophy (PhD) in Experience Design, PolyU School of Design, Hong Kong SAR 2014-2023 (awaiting defense) Associate of Science in Photography, Santa Monica College (SMC), Santa Monica, CA 2014 Computer Graphics Certificate, Studio Arts College International, Los Angeles, CA 2011-2012 Master of Fine Arts (MFA) in Film, TV & New Media Production & Directing, University of California – Los Angeles (UCLA) Bachelor of Arts (BA) in Cinema San Francisco State University (SFSU) Cinema Department, San Francisco, CA

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