Senior Copywriter Creative Director

Toni LaGree

Online Portfolio 406-***-**** ****@****.****

Funny & fearless senior-level copywriter and award-winning author with a passion for story-based marketing.

.

WORK EXPERIENCE

**/**** – present Nood (DTC) - Lead Copywriter

Create concepts, copywriting, and research, for funnels, email, ads, listicles, UGC style scripts, SMS, landing pages, other digital assets. Managed projects of different sizes and oversaw junior writers of our global team. Used statistical data to shape campaigns and marketing decisions. Coordinated with teams and directors, building “Wow” engagement throughout the brand. Used persuasion storytelling and humor to increase ROAS ($4.00 average).

9/2020 – 11/2022 XR Interactives - Senior Copywriter/Creative Director

Developed and executed strategies and all creative assets and content, including emails, web pages, landing pages, social posts and ads, video, and A/B testing. Analyzed market trend data. Coordinated and finished AR marketing product with team of developers, bringing storytelling sales products to small business owners.

11/2019 – 5/2022 Exclusive Marketing Agency - Creative Copywriter - Contract

Worked with clients to improve branding, conversion through ads and landing pages. Operated with a high degree of autonomy to develop and execute content marketing initiatives with minimal supervision. Accurately reflected the client’s brand, who they are and what they stand for.

3/2018 – 7/2021 Open Formula/Organys, LLC (DTC) - Creative Copywriter

Partnered with the CEO to develop a new brand, the voice, story, market position. Fulfilled brand vision and mission through communication strategies, ads, landing pages, funnels, product testing, research, deeply understanding the psychology of the target segment in the beauty space. Blog content reached 1st page Google ranking organically. Company grew from zero customers to 75,000 happy customers.

10/2011 – 3/2022 Yoga Wellness Center, LLC - Founder

Founded and managed a successful yoga and wellness studio. Managed studio schedule, taught yoga, and meditation part-time and managed all the marketing, including, weekly emails, special events, website, landing pages, display ads, social media posts and paid ads. Studied with Eckhart Tolle, Gary Kraftsow, Leslie Kaminoff and TKV Desikachar lineage. View Facebook page.

2/2009 – Current Toni LaGree International, LLC - Creative & Senior Copywriter - Contract

Jump in and manage copy for small and large teams. Storytelling focused content, from videos, ads, emails, funnels, and all copy for global list of clients including, Avery, HP Solutions, Veterinarians.org, Education House Finland, Cedar Games, Big Tank Entertainment, Viddyoze, Asendis Pharma, The Corporate Film Guys, Planet Protein, Underlining.

Highly creative ideas that produce results like 32% response rate for cold email, CPC testing results lower than $.20, increased engagement with fans garnering comments like, “This is the best written ad I’ve seen!”

AWARDS

Moonbeam Children's Book Award 2016, for children's visual alphabet book, Move Over Apple, A is for Arrowhead.

Writers of the Future, 2023 Honorable Mention for Artifice and Omens

ADDITIONAL INFORMATION

-Comedy/satire writer for Brain Caffeine, comic books, and as a ghostwriter.

-ArtSpot – Founder & Co-Director. A non-profit (501C-3) visual arts organization that developed arts programs including film festivals, art festivals, and most importantly art for underfunded K-5 schools. From grassroots to over $100,000 in funding.

SOFTWARE

Proficient in Adobe Creative Suite, Google Suite, Canva, Microsoft Word, Slack, Notion, Asana, WordPress, and MailChimp.

EDUCATION

5/2000 – present Montana State University - Bozeman, MT

BA Film Production, Communications, Educational Media and a minor in psychology. Coursework included persuasion, storytelling through visual and written mediums, psychology, the impact of story in education and in media.

MA style thesis culminated in a 360 story-focused media project including film, audio, website, print materials, that accompanied Emmy Award-winning producer’s latest project, Butte, America: The Sage of a Hard Rock Mining Town.

Contact this candidate