Director Operations Marketing Manager

ACCOMPLISHMENTS

PRODUCT MARKETING

• Successful International Product Launches. Worked with cross-functional domestic and international teams at Unicity to execute successful product launches and provided continued support to maintain continued month-over-month product sales increases. Launches created incremental sales growth of more than 300%.

• Brand Revitalization. Increased annual sales revenue from $4M to more than $12M. Revitalized Young Living’s under- performing Slique weight management line with successful new product launches and a follow up marketing campaign including a body transformation contest. Increased monthly sales revenue for the line up to 400%.

• Successful Event Product Launches. Worked closely with Product Management and Corporate Events teams to produce convention product launches at Young Living global conventions. Launches included main stage presentations, marketing collateral including brochures, videos, product information pages, and interacting directly with Customers answering questions. Many of these launches created incremental sales of $1.5 Million in the first month of product sales.

• Campaign Management. By request of Young Living Senior Management launched a campaign for an Einkorn (ancient grain) cookbook. Campaign included videos of Executives demonstrating how to bake with Einkorn and asking customers to submit recipes. Reviewed over 250 submissions, and managed publication. We needed a second printing after the first month.

• Creative Problem Solving. To account for a drop in fourth quarter sales at ForeverGreen, introduced and implemented seasonal holiday product promotions with marketing plans and promotion materials for customers and distributors. Resulting in 150% increased fourth quarter revenue. OPERATIONS AND LOGISTICS

• Team Leadership. ForeverGreen was working to launch a product in a new market with projections 150% higher than our current domestic sales. I worked with our production crew to realign production schedules and processes. By splitting the crew into two teams, one that would start an hour early, and one that would work an hour later, and separating their lunchtimes. Increased production 200% without increasing payroll.

• Strategic Planning. Executed the purchasing, production, manufacturing, shipping, and managed on hand inventories for domestic and global markets as FGXpress experienced growth in monthly sales revenue from $700K to $7M while increasing its global reach from 40 countries to 174.

• Negotiations and Cost Management. Like many companies, ForeverGreen was faced with increases in our printing and packaging. I worked directly with outside vendors and printers to ensure the company could keep our profit margins. I even worked with some of our Co-Mans to lower the cost of the materials and finished products and ensured the finished COGs were not increased.

COMMUNICATION & TRAINING

• Reporting on Product Successes. While at Unicity used Tableau software to create weekly, monthly, and annual product sales reports for Executive Management. These reports helped to show the impact of new product launches and increases from marketing activities. Trained team members how to use the program and how to present reports for their categories.

• Product Training. Created and presented targeted product presentations for Unicity European Markets. The video conference based presentations assisted in creating 35% increases in monthly product sales.

• Problem Resolution Training. Trained Team Members how to use Amazon processes and software to resolve physical and systematic problems created by miss sorting, damaged packages, or miss labeling of packages.

• Trained Unloading, Conveyance Organization, and Sortation. Worked and trained new Amazon employees how to physically unload the packages from the trailers, lifting and placing the packages on the conveyor belts. Additionally trained how to “Divert” packages on the conveyors to be taken to the employees who would sort the packages into the designated staging areas for the day’s delivery routes.

Benjamin C. Allen

Specializing in product marketing, brand management, team, and project management. Manage all aspects of a successful branding and product management including successful launch, supporting campaigns, continued marketing efforts, and revitalization of under preforming products. Meet tight deadlines and increase production outputs to meet KPIs and demonstrate ROI. ***************@*****.***

801-***-****

Lehi, Utah 84043

linkedin.com/in/benjamin-allen-creative

SKILLS & COMPETENCIES

Work Ethic, Creativity, Communication, Leadership, Team Work, Strategic Thinking & Planning, Commitment, Marketing, Branding, Graphic Design, Spanish Fluency, Microsoft Office, Adobe Creative Suite, Work Front, Wrike, Tableau, MINTEL EDUCATION

PRODUCT MARKETING MANAGER, Unicity International Feb. 2020 – Oct. 2022 Unicity, a global direct sales company in more than 50 countries, with growing annual ecommerce product sales revenue of more than $500M. Provides health and wellness products and a leading business platform to “Make Life Better” for people worldwide. Provided Product Management: Taking products from conception through the complete product life cycle including Launch Campaigns, Communication Plans, Marketing Collateral, and reporting on product sales. Worked with international and domestic management teams to provide continued support for assigned product portfolio. TRAINER / AMBASSADOR, Amazon Logistics Nov. 2018 – Jan. 2020 Amazon Logistics is the fulfillment and shipping operations side of the Amazon Corporation. Our over-night team managed the sorting of all shipments for northern Utah. At peak season this included more than 200,000 packages a night. Worked directly with the Shift and Warehouse Management, and with other Trainer Ambassadors to train new employees how to successfully complete tasks. New employee trainings included unloading the trailers and sorting the packages into the proper staging areas for route distribution.

PRODUCT MARKETING MANAGER – NUTRITION, Young Living Essential Oils May 2015 – June 2018 Young Living is a Direct Sales company with global annual sales revenues of more than $2B, with customers and distributors in more than 40 countries. Young Living product lines include Essential Oils, Nutritional Supplements, and Personal Care. Managed the marketing of more than 80 nutritional products including new product launches, created and orchestrated full campaigns including social media, video, and printed materials, and customer focused promotions. Worked through interdepartmental processes with various cross-functional teams including: Product Management, Research & Development, Communications, Creative Services, and Senior Executives. DIRECTOR OPERATIONS & STRATEGIC PLANNING, ForeverGreen International- FGXpress Dec. 2012 – Dec. 2014 ForeverGreen International, FGXpress is an ecommerce based direct sales company with distributors and customers in more than 174 countries. With the launch of Power Strips, a class 1 medical device, annual sales revenue that grew from $7M to more than $70M while in this position.

Upon completing my BA in Business Administration, was promoted to manage the day-to-day operations of the company, including purchasing, manufacturing, warehousing, and order fulfillment. Managed all strategic planning, product development, purchasing, and vendor relationships. Reported to CEO and COO. DIRECTOR OF MARKETING, ForeverGreen International May 2006 –Dec. 2012 Promoted from Creative Director to take an extended role to direct and produce the implementation of marketing initiatives and campaigns. Ensured the productivity and project completion of Graphic Designers, Web Designers, Multimedia Producers, and Copywriters. Managed six direct reports, reported to CEO and President. ASHFORD UNIVERSITY, Clinton, Iowa

Bachelor of Arts, Business Administration, Marketing Courses included: Principles of Marketing, Accounting, Finance, Macroeconomics, Microeconomics, Organization Management, Organizational Ethics, Strategic Management, and Change Management. Trough dedication to studies and excelling in writing, mathematics, and critical thinking. Maintain a ranking in the top 10% of my class. Inducted as a Member of the Golden Key International Honors Society. SALT LAKE COMMUNITY COLLEGE, Salt Lake City, Utah

Associate of Applied Sciences, Visual Art & Design Courses included: Drawing, Design, Production Art, Typography, Figure Drawing, Corporate Design, Color Theory, Photoshop, Illustrator, HTML and Flash.

Applied my creativity and artistic skills combined with hard work. Received an Award of Artistic Merit in student art show. CAREER HISTORY