Marketing Professional

TODD LARKIN

612-***-**** *********@*******.***

DIRECTOR, MARKETING & COMMUNICATIONS

Specializing in Marketing, Public Relations, Communications, Promotions, Event Management, and Brand Management Dynamic and strategic leader with expertise spanning marketing, advertising, branding, communications, public relations, eCommerce, and website optimization. Seasoned professional well versed in digital, social media, channel, and product marketing with a proven track record of driving growth and increasing revenue. Passionate team leader with the ability to train, develop, coach, mentor, motivate, and manage top performers.

Marketing & Advertising Promotions & Events Revenue Generation Digital & Social Media Marketing

Communications Customer Insights/Trends Customer Experience Website & eCommerce Optimization

Public Relations Brand Strategy Goals & Analytics Product Marketing PROFESSIONAL EXPERIENCE

WATERFORD LAKES TOWN CENTER 2021-Present

Director, Marketing

Spearheaded all facets of marketing spanning digital marketing, social media marketing, advertising, public relations, communications, promotions, and event management.

Increased sales 15% within 6 months, while also improving audience participation 45% within first year.

Developed and implemented a robust social media strategy and public relations plan to increase brand awareness.

Conceptualized and facilitated signature events, managing all logistics to increase attendance, sponsorships, and sales. OLD TOWN KISSIMMEE 2017-2021

Senior Manager, Marketing

Directed all aspects of marketing, advertising, branding, content development, channel marketing, promotions, and events.

Generated eCommerce sales 30% over forecast by championing a new eCommerce platform for merchandise/ticket sales.

Increased website and social media traffic 20% YOY through robust digital and social media campaigns.

Secured $50K in annual advertising and event sponsorship by developing and maintaining key strategic partnerships.

Recruited, hired, trained, developed, coached, mentored, and motivated a team of high-performance event staff. LOVING GUIDANCE LLC 2016-2017

Manager, Marketing

Partnered with the Executive Director to create and execute marketing, advertising, and merchandising for a new brand.

Increased website traffic and online purchasing 15% by streamlining customer’s digital journey.

Developed and executed innovative strategy for a company-wide rebranding, including website and eCommerce. ADDITIONAL EXPERIENCE

Manager, Digital Content – CEDAR FAIR ENTERTAINMENT COMPANY Manager, Promotions & Communications – VALLEYFAIR AMUSEMENT PARK BOARD LEADERSHIP & COMMUNITY INVOLVEMENT

Board of Directors – CELEBRATION AREA COUNCIL & CITY OF SHAKOPEE EDUCATION & PROFESSIONAL DEVELOPMENT

Bachelor of Arts, Marketing & Communications – UNIVERSITY OF MINNESOTA Certificate, Broadcasting – BROWN INSTITUTE

TECHNICAL SKILLS

Google Analytics Adobe Photoshop Exact Target Accesso Enterprise, Reporting, and Support

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