D A L I A E L S G I N Y

Cell : +971*********)

Email:adw169@r.postjobfree.com

Education

Masters in Business Administration (MBA), Edinburgh Business School (Herriot-Watt University)

Bachelors of Arts, Business Administration, Aenchams, University, 1999

American High School Diploma, Tibet Ville Senior High, Georgia, USA, 1993

Work Experience

BELLA JULIE Events & Entertainment Co.

Founder, Public Relations Manager 2013-Present

Tasks:

Managed events and carried out all media exposure strategies.

Responsible for creating & implementing company strategic marketing plan.

Budgeting the marketing plan & selling approaches.

Training and hiring employees.

Marketing events such as fashion shows, exhibitions, weddings, corporate events and conventions.

Develop marketing communications campaigns.

Worked with advertisers for ads submissions design and launch email marketing campaigns.

Created marketing and promotional material both print and electronics.

Worked with board members to determine events budget and manage expenses.

Developed public relations programs designed to create and maintain a favourable public image.

ALBA Holding Co. Dubai

Marketing & PR Manager 2007- 2013

Tasks:

Managed events and carried out all media exposure strategies.

Responsible for creating & implementing company strategic marketing plan.

Budgeting the marketing plan & selling approaches.

Training employees & orienting them on new products.

Searching for products and carrying out all contacts with international partners & contract revising.

Preparing and attending local and international exhibitions.

Planned advertisement schemes and launches of new products.

Correlated with our suppliers in Italy- Spain – USA- Germany-Far East.

Organized and managed press releases & events of over 6000 invitees and entertainers.

Smile TV Kuwait /Egypt 2009-2011

Producer & Researcher (on program basis)

Tasks:

Researched Themes and program preparation & launching.

Hunted for guests & collected information.

Developed TV campaigns with varying budgets.

ALJ Companies (Lexus – Toshiba- Toyota) 2004-2007

PR & Marketing Manager

Tasks:

Targeted segments & managed multiple events networks.

Contract writing & article revising for all preamble agreement MOA& MOU

Report writing and products reform & development analysis.

Represented and organized seminars, exhibitions, and advertisement.

Acted as media representative & carried out plan for media investments

Responsible for On-line Bridging with partners in Beirut, USA, Egypt & Dubai.

Liaison for all contact and preparation with American & European embassies for commercial purposes, employees & visitors visa procedures.

Organized workshops coherently with the Chamber of Commerce.

Conducted and prepared training programs for staff.

Arab Open University 2005- present

Moderator, (part time)

Information Management

Accounting

Human resources

Marketing

IPSOS, (part time) 2004

Media & Market Researcher

Tasks:

Performed as a marketing analyst (LBC TV Channel)

Composed new market schemes and resourced finance.

Media follow up & product competitions report writing.

Nile TV Family Channel Cairo, Egypt 2001-2004

TV Hostess & Anchor

Tasks:

Hosted & broadcasted family-oriented shows.

Researched for guests and prepared agenda.

Assisted in production & sets preparation.

Anchored events and resourced advertisements.

Middle East Times News Paper (associated with the Washington Post), Egypt

International project Manager 1998-2000

Tasks:

Special report coverage for cultural events in Egypt

Interviewed ambassadors for promotion of their National Days.

Performed as Political and Economic analyst.

Surveys about the international firms & types of investment in Egypt.

A.R.T (Arab Radio and Television), Egypt /Rome 1996-1998

TV-Hostess (Part time)

Live broadcasting coverage of entertainment and cultural events.

Hosted youth talk & talent shows.

Presented Musical concert & Artists TV appearance.

Trans World Aviation, (Disney World on Ice), Egypt /USA 1994-1998

Commercial & Media Executive

Tasks:

Searched for prospective clients and analysed potential investors.

Promoted Disney World in Egypt.

Recruited seasonal employees.

Followed up on clients requests.

Carried out plan for tourist sight-seeing visits.

American Express Company, (Credit Department), Egypt /USA 1993-1994

Sales and Customer Coordinator

Hunted for categories of potential clients

Identified applicants who met membership requirements

Coordinated with Company open house in Brighton (England)& USA

Skills

Computer: MS Windows, Word, Excel and Access.

Languages: Fluent in English, Arabic and Turkish.

Fair command of French and Italian.

Trainings & Workshops

Critical pathway - RATER- Sales & Market approach- Total quality control -Assertiveness- Art of communication- Principal of assessment- SWOT -Preparations of training guides-Time management- Solving problems -Strategic planning.

Extracurriculars

PR & Media Communication Manager Dubai Ladies Group.

Freelancer for the Arab Newspaper.

Coordinator for Harvard Fundraising committee in the gulf region.

Member of the Life Makers youth org. (Translator)

Member of the Media Watcher org. for Arab women development initiatives.

Vocational Services Manager, Rotaract Club (Giza-Pyramids Branch)

Organized Fashion Shows French Embassy & Salon du la femme and appeared in TV ads for the Egyptian TV.

Travel

Throughout Europe, Middle East, Far East, Canada and the USA.

Personal Data

Nationality: American/ Egyptian (UAE Residency - On Husband Residency Visa)

Marital Status: Married

References

Full references are available upon request.

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