Account Executive Sales

Long B r anch, NJ + * * * * *** **** b r i dget.e r v i n f u r ****@*****.***

B R I D G E T E R V I N

P R O F I L E S U M M A R Y

Experienced professional with a proven track record in sales, wholesale management, and merchandising. Recognized for expertise in brand development and maintaining high-profile brands to drive consistent, profitable sales growth. Skilled at using a hands-on approach to manage small teams for big results and possessing excellent leadership skills. Dynamic sales attributes with exemplary communication skills and a talent for building and maintaining professional working relationships. Analytical-minded, creative, and passionate about delivering results as an individual contributor. W O R K E X P E R I E N C E

Vida Group New York, NY

Director of Sales- Splendid Footwear

Successfully managed a $5.9M re-launch of Splendid Footwear within premium brand division year 2021. Responsible for all forecasting, target sales and pricing strategies as head of P&L planning. Exceeded sales targets for 2021 and 2022 through effective brand leadership, overseeing key accounts such as Bloomingdales, Dillards, Anthropologie, and DSW, as well as family/closeout channels and local independent channel.

Served as the liaison for Delta Galil license partnership, collaborating on product planning, design and development processes for multi-tiered business structure. Led and mentored a sales team of three direct reports, promoting one assistant to Sales Executive. Participated in marketing and trade show events and managed advertising budget as well as product- based collaborations.

Successfully reduced backlog inventory by 70% over a twelve-month period through effective inventory management.

October 2021 - Present

P R O F E S S I O N A L S K I L L

Business Development

Sales Forecasting

T E C H N I C A L S K I L L

Brand Collaboration

Problem Solver

Marketing Strategy

Business to Business (B2B)

Excel

PowerPoint

Liberty Coca-Cola Beverages Monmouth Junction, NJ March 2019 - October 2021 Regional Account Manager-Coca-Cola Brands

Spearheaded IC and FSOP beverage sales for New Jersey, consistently exceeding territory expectations. Ensured flawless execution of merchandising and POS standards, guaranteeing optimal brand visibility and customer engagement.

Served as a portfolio brand ambassador, effectively communicating brand value propositions and benefits to potential customers.

Demonstrated expertise in planning and scheduling, ensuring timely and efficient delivery of products and services.

Territory Management Leadership Innovative Analytics Microsoft Word Rowan University Glassboro, NJ

BS in Business - Marketing, Concentration on Entrepreneurial Enterprises 1991

E D U C A T I O N

NYT Corp New York, NY

National Sales / Director of Sales and Merchandising-Splendid, Ella Moss, Bettye Muller Brands Lead contributor for multi brand portfolio: Splendid (2011), Ella Moss (2013), and Bettye/Bettye Muller (2016). Managed all aspects of P&L, forecasting and hitting all sales goals and quotas through pioneering efforts, ultimately exceeding $30M with the launch of Bettye in 2016. Developed a profitable planning strategy for Splendid Footwear/Ella Moss, integrating a proper mix of specialty, major, and e-commerce channels for brand growth. Initiated and created brand identity, marketing and merchandise plan for Bettye (division of Bettye Muller) Directed a team and managed key accounts including Bloomingdale's, Hudson Bay, Lord & Taylor, Belk, Nordstrom, and Macy's, while also facilitating growth for e-commerce giants such as Amazon, Zappos, Shopbop, and Anthropologie, as well as larger specialty retailers like Monkees, South Moon Under, Copper Penny, and Bevello.

Tightly curated all off-price and tiered business, servicing DSW, TJX, Ruelala, Gilt, Neiman Marcus Last Call, and Saks Off Fifth.

Managed rapport between license/licensee, upholding integrity and positioning of brand, while aligning with VFC at trade shows and regional markets when applicable. July 2011 - November 2018

Li and Fung - VZI Group New York, NY

SR Account Executive - B Makowsky Footwear, KVZ, Tignanello Start-up project for newly founded footwear division. Launched and established three brands into US and CA markets: B Makowsky (2007), Kathy Van Zeeland (2009), and Tignanello (2010) brands under VZI labels. Achieved $12 million personal sales for East Coast region, securing major partners including Belk, Bonton, Lord and Taylor, Macy's, and Nordstrom.

Developed programs and managed 2nd tier business with Ideeli, DSW, TJX, and Century 21, while overseeing QVC, Nordstrom account management.

Accountable for account ownership, P&L, sales, and merchandising, with a focus on product planning, pricing, purchasing, and business startup process. Collaborated with design team to identify branding strategies. Trained and developed five regional representatives in footwear maintenance and merchandising, served as lead mentor for VZI footwear merchandising team.

May 2008 - July 2011

Jimlar Corporation Great Neck, NY

Account Executive- Coach Footwear

February 1997-May 2008

Teshoeque, LLC New York, NY

Contract Sales - Butter Shoes

January 2018 - January 2019

Entrusted to expand national sales and grow independent regional footprint. Successfully repositioned brands in the marketplace, executing effective strategies to increase market share and revenue.

Represented brands and effectively managed client bases at regional and national trade shows, contributing to increased brand recognition and sales.

Ensured efficient inventory management by managing monthly inventory and implementing a monthly markdown cadence.

Facilitated marketing efforts and maintained B2B platforms to promote brands and increase sales. Drove sales through strategic management of branded product and assortment in major department store accounts across US and CA. Procured total business revenue from $250K to $189M. Utilized and implemented planning strategy of innovative business growth through sales, marketing, and product development initiatives. Nurtured solid customer relationships and life-time career partnerships.

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