Marketing Strategist Communications

Peter Lynn Balinas

Senior-Level Marketing and Communications Executive

Strategic Marketing, Communications & Public Relations

Social Media Stakeholder relations Creative Services Media Relations

I

ndustry-respected, achievement-oriented and self-driven Senior-Level Marketing and Communications Executive determined to leverage progressive career spanning virtually all aspects of marketing and communications in contributing to the bottom line for a growth-oriented company.

Strategic leader with proven results developing and overseeing comprehensive marketing plans and high performing teams. Streamline operations and develop new business through process improvements and program development. Establish and maintain strategic business relationships. Significant success overseeing profit & loss for $2 to $12 million in annual revenue and managing annual budgets of up to $5 million.

Co-author of the issues management guide “Rules of the Road” utilized to help C-Level executives protect good names, individual brands, and entire organizations. Also guides the tactics and efforts when responding to crises. Clients included: Exxon Mining, Miller Brewing “Think When You Drink” and Balchem Corporation.

Areas of Expertise:

Positioning

Public Relations/Advertising

Partner Relationships

Crisis Management

Editorial Relationships

Strategic Branding Strategies

Messaging Strategies

Budget Administration

P&L Responsibility

Cost Reduction Strategies

Contract Negotiations

Program Development/Management

Research

Revenue Generation/Growth

Project Management

Staff Development & Supervision

Global Communications Teams

Client Relationship Management

Professional Experience

PLB LLC – Plano, TX (2014 – Present)

President/Marketing Consultant

Established to broaden my experience base in a wide range of activities. Worked with leaders (and employees) of small and mid-sized professional service firms specializing in content management, M.E.P. engineering, real estate development, RV park and a global agricultural input supplier.

Key Accomplishments:

Developed and implemented employee training program reducing turnover by 60% for a real estate client.

Completed due diligence and provided purchase scenarios for a major agricultural input company to acquire an existing public relations firm. Organized new in-house agency with projected annual savings of $225K

McCormick Company – Fishers, IN & Austin, TX (2012-5/2014)

“10th oldest integrated marketing communications agency within the U.S.” Independent organization operating from seven global locations with 140 employees. Areas of specialty encompass health care, agriculture/biotechnology, sustainability, and financial services.

Senior Vice President/Marketing Strategist

Brought on board with accountability for new business development and account management. Responsible for all facets of client and agency strategic planning; develop and apply effective marketing fundamentals and establish marketing objectives, strategies, and significant messages.

Recruit, train and supervise staff. Facilitate and oversee corporate communications strategy development for all major/assigned clients. Maintain company budget. Oversee Profit and Loss. Uphold high degree of quality control.

Opened and managed all aspects of new satellite office reaching profitability within 15-months. Analyze and resolve all business/client-related issues. Collaborate with professionals at all levels while building the business.

Peter Lynn Balinas

Hondo Group – Austin, TX (2006-2012) a Division of McCormick Company

Established full-service marketing and communications firm based in Austin, Texas and providing clients with strategic marketing and branding processes, new products, digital products, and emerging technologies.

President/Marketing Strategist

Directed daily operations spanning marketing, communications, strategic branding processes/procedures, contract negotiations and business development for major accounts. Maintained budgets, P&L, and quality control.

Recruited, trained, and supervised daily activities of 16 staff members. Developed, launched, and oversaw major programs. Expanded accounts using proprietary product offerings.

Relocated to Austin in September of 2009 to build Sustainability Marketing Business, access emerging technologies and reduce costs. Hondo division merged with parent company following their loss of account representing 30% of total annual revenue.

Key Accomplishments:

Reduced programming costs by more than 85% by negotiating contracts with suppliers and partners on a win-win platform.

Proposed, received McCormick Board approval and resources to launch a new practice group based on the Hondo Green Assessment Tool. This internet-based assessment tool monitored and measured carbon output. This proprietary software attracted new clients in the USA, Canada, China, and Australia.

Martz Agency – Scottsdale, AZ (2005-2006)

Successful marketing services company providing large range of clients with advertising solutions and employing “one-of-a-kind brand makers, icon inventors and campaign crafters.”

President/COO

Executed and directed all aspects of an intense business turnaround plan. Was fully responsible for marketing services, client relationship management, and account growth/administration and business development.

Developed and mentored dedicated group of staff. Installed KPI’s (key performance indicators) to effectively manage project workflow, input development and accountability programs for each department.

Left agency following futile attempt to purchase agency’s assets.

Key Accomplishments:

Established first profitable year in business following five years down period through initiation and management of successful turnaround plan for company.

Charleston Orwig, Inc. – Hartland, WI (1997-2005)

Marketing and Issues management agency established in 1992 with $50 million in annual revenue and focus on agribusiness, B2B, B2C and Issues management accounts.

President (2000-2005)

Executive Vice President (1998-2000)

Vice President / Director of Client Services (1997-1998)

Progressed through increasingly challenging positions as direct result of consistently exceeding business and client expectations/objectives.

Developed, implemented, and managed all aspects of new business marketing strategy consistently producing record profit growth from 1998 to 2004.

Repositioned firm from boutique public relations to niche driven full-service marketing/issues management organization which gained new national accounts with multiple Fortune 500 Companies.

Peter Lynn Balinas

Key Accomplishments:

Expanded annual gross sales from $600K to $7.0+ million within seven-year period by establishing and directing profitable new business marketing strategy. Maintained a 20% net profit margin.

Developed unique marketing planning process resulting in several Fortune 500 Company accounts. Added and directed the development of more than 50 new employees.

Launched and expanded satellite service office resulting in $700K A.G.I. within 30-month period.

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Additional Experience Includes:

Vice President/Account Supervisor/Account Executive

for Bader Rutter & Associates, Brookfield, WI (1989-1997)

Manager: International Marketing Communications

for FMC Corporation, Philadelphia, PA (1984-1989)

Director: Marketing & Corporate Communications

for Amax Inc., Lakeland, FL (1983-1984)

Education & Credentials

Bachelor of Science Degree (B.S.) in Agricultural Economics

Texas A & M University, College Station, TX

Graduate of Executive Program: Managing Advertising

University of Michigan, Ann Arbor, MI

Guest Speaker at:

Texas A&M University, University of Wisconsin, American Marketing Association,

National Agri-Marketing Association, Parkinson Voice Project, National Equipment Dealer Association, B.S.A. and others.

Computer Software Expertise: Windows OS, MS Office Suite

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