Marketing Coordinator Social Media

Jacqueline Nnaji

Falls Church, VA LinkedIn Portfolio Website ******.*****@*****.***

WORK EXPERIENCE

Washington Hilton Washington, DC

Site and Marketing Coordinator April 2022 - Present

●Manage and design innovative target collateral to support overall branding objectives, while working closely with sales department to create, maintain, and manage marketing materials presented in client meetings and site inspections, overall worth over $58,000,000++, while successfully tracking an increase of signed contracts conversion rate of 30-50%

●Built, manage, and update marketing calendar to support and execute key promotions, through contacting Directors to discuss offerings, scheduling photoshoots for content capture, creating promotional collateral utilizing Canva and Adobe Suites, collaborating and executing social posts with social media team to increase online promotional marketing

●Built and manage marketing material inventory list in Excel to optimize monthly marketing budget through ordering, tracking, and reviewing inventory levels

Neighborly Waco, TX

Social Media- Franchise Development May 2021-April 2022

●Developed and updated PowerPoint playbook material to aid in the utilization of LinkedIn Recruiter through the implementation of A/B Testing to pinpoint effective messaging to construct and introduce lead magnet to the team of 10+ for the utilization of connecting to target audience in niche markets

●Researched target audience and economic trends to implement effective messaging system and optimize social media engagement, tracking an increase in response rate by 7% in the span of 4 months

●Managed LinkedIn accounts for over 6+ brands messaging while utilizing HubSpot to input and track the progression of a leads lifecycle from start to end

The HomeMore Project San Francisco, CA

Marketing and Social Media Manager Intern Dec. 2020-May 2021

●Co-developed marketing plan for startup nonprofit, utilizing Strategic Planning Process to pinpoint audience and marketing strategies to increase business development, presented to incoming Board of Directors

●Collaborated with team to develop digital promotion strategies on Eventbrite and LinkedIn to increase attendance to Zoom and Teams virtual events

●Generated catalog of over 50+ companies and organizations in Excel, presented to Executive Director in efforts to increase outreach opportunities and funding for non-profit

EDUCATION

George Mason University Fairfax, VA

B.S. in Business Management, General

SKILLS & INTEREST

Skills: Canva, A/B Testing, utilizing Google Analytics, Utilizing Adobe Analytics, B2C Marketing, Online Marketing, Advertising