Account Director Management

S C O T T R. B O W L E S

TOBYHANNA, PA *****

773-***-**** ***********@*****.*** http://www.l inkedin.com/in/scottrbowles S T R A T E G I C M A R K E T I N G E X P E R T

Bringing valuable, agency-based expertise and perspective to corporate marketing. Accomplished, experienced, and strategic marketing professional with an outstanding record of leadership and excellence in conceptualizing, developing, and leading comprehensive marketing strategies within complex business environments. Talented manager with a proven record of accomplishment in building and guiding top-performing teams. Innovative and inspirational professional with a strong reputation for diagnosing needs and creating effective solutions. Looking to bring valuable, agency-based expertise and perspective to corporate marketing. Core Competencies:

• Client Management – Securing client trust, fostering, and maintaining robust relationships. Approach all engagements with a problem-solving frame of mind.

• Strategy/Brand Development – Collaborate with clients and internal partners to develop branding and launch campaigns for new products. Pressure-test concepts in front of target audience(s) and provide recommendations. Formulate OCM/MCM plans for launch taking into consideration goals/objectives, audience preferences, budgets, and available tech stack.

• New Product Launches – In-depth knowledge of key steps to develop a successful launch plan, including roles, responsibilities, and priorities for clients and all agency partners. Ensure the team has the appropriate level of resources to make sure executions are approved and ready on time.

• Team Building – Cultivate strong, cross-discipline relationships to ensure team alignment through the course of all initiatives. Inject empathy into challenging situations to help team feel supported.

• Executional Excellence – Experience in the development of tactics including offline (direct mail, print advertising, TV, conference booth) and digital (website, email, apps, social). Manage both client and team expectations throughout the development process.

W O R K E X P E R I E N C E

EVERSANA INTOUCH, New York, NY 04/2021 – 10/2022

The first – and only – agency to be part of a fully integrated commercial services platform to solve any drug pricing, promotion, access, reimbursement, adherence, or product delivery challenge. Vice President, Client Services

Oversaw product launches that encompassed branding development, campaign creation, launch, ongoing analytics, and campaign evolution. Cultivated and maintained relationships with senior-level clients. Liaised directly with cross- functional teams to ensure all materials developed were on strategy and on brand. Actively participated in the development of new branding for products working closely with planning and creative counterparts.

• Developed multichannel strategy and branding for new imaging product.

• Launched new, game-changing imaging agent for prostate cancer detection (PYLARIFY).

• Administered first global product launch for HIV with existing client that included overseeing the executional team and ensuring all materials were consistent and on strategy. INTOUCH SOLUTIONS, Chicago, IL and New York, NY 07/2010 – 03/2021 An independent, full-service agency built for the new realities of modern marketing offering innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers. Group Account Director (09/2011 – 03/2021)

Account Director (07/2010 – 09/2011)

SCOTT R. BOWLES PAGE 2

Managed team of Account Executives and Supervisors on the creation of client work and specifically counseled team members on their career development. Responsible for maintaining client and internal peer relationships and establishing priorities and objectives. Collaborated with media and analytics teams on planning, response projections, and reporting. Developed annual scopes of work with staffing recommendations.

• Launched multiple new products (ANDROGEL (indication) and OPTUNE LUA).

• Introduced one of the first mobile applications for real world data collection for metastatic breast cancer patients starting on new therapy (IBRANCE).

• Fostered successful “relaunch” of New York office by working together with the new team on business development and client management.

• Authored relevant and impactful recommendations to help grow agency business and client revenue. FOOTE, CONE AND BELDING (FCB), Chicago, IL 04/2005 – 07/2010 A global, fully integrated marketing communications company with a heritage of creativity and success based on a deeply developed understanding of diversified local markets and global cultures. Management Director

Spearheaded the preparation and coordination of launch and program materials working closely with the account team and cross-functional teams. Partnered with clients across multiple verticals (insurance, education, healthcare).

• Launched integrated direct to consumer campaign (DRTV, print, online, search, in office, mobile) for new psoriasis treatment (STELARA).

• Managed conversion project of all existing insurance agent material into new branding (include general market and multicultural executions).

• Oversaw execution of a referral program test and reported results on various program tests including search engine marketing, FSI creative tests, and new channel test (ex. Bus Shelters). Additional Professional Experience

GREY DIRECT, New York, NY and Chicago, IL 09/1998 – 04/2005 Account Director (05/2002 – 04/2005)

Account Supervisor (05/2000 – 05/2002)

Account Executive (09/1998 – 05/2000)

Managed teams and partnered with clients on integrated marketing programs including multicultural materials (Spanish and Chinese), direct mail, DRTV, digital banners, and publications.

• Clients included: financial services (Chase), entertainment (Showtime Networks), and airline/travel (UA). E D U C A T I O N

Bachelor of Arts, Media Studies, UNIVERSITY OF BUFFALO, Buffalo, NY Certificate, Public Relations and Advertising, UNIVERSITY OF BUFFALO, Buffalo, NY

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