Digital marketing, Growth Hacking

Arnold R V Da Gama

******.******@*****.*** Kolkata, India +918*********

Professional Experience

What Digital technologies; Bangalore, India

Business Development Manager, Full-time

October 2022-Present

● Account Management of clients

● Effectively executing campaigns

● monitoring KPIs like CPA and CPC.

● Handled countries like the USA, Canada, South Africa, Poland, Philippines,Sweden, Hungary, Malaysia and many more

● Proficient in Salesforce, Confluence,Jira, AJ, and WDIC Freelancer

Digital Marketing, Freelance Full-time

June 2018- October 2022

● Helped small and family businesses from different sectors like Restaurants and cafes, Manufactures of hardware products, Hospitals, Care Homes, etc

● Collaborated with freelance designers, media personnel, and entrepreneurs for different projects.

● Worked extensively on completing SEO tasks

● Handled PPC activities, lowering wasted budgets by almost 1.5 X times.

● Helped business grow R.O.A.S and R.O.I on campaigns

● Concentrated on increasing CTR and reducing bounce rates

● Worked with e-Commerce stores as a white-label Digital marketer, helping me understand international digital marketing rules and guidelines (UK, USA, Australia, European Union)

● Helped companies with lead generation using tools like Apollo,Hunter, Snov etc

● Digital marketing strategy and planning with keyword planning and Google Ads projection.

● Concentration on Display Ads, Shopping Ads, Facebook re-targeting, and Analytics I have also taught digital marketing and trained students in workshops and webinars. Was a faculty member of Ascensive Educare

ICICI Securities; Bangalore, India

Associate Wealth Manager, Full time

August 2017- May 2018

● Portfolio management UHNI and HNI client base.

● Sales of Mutual fund, Insurance and Equity

● Direct sales and Telephonic Sales

BL Enterprises; Kolkata, India

Hardware Engineer,Full time

June 2013-May 2015

● Laptop and Desktop repair.

● Client interaction

● Upsale of hardware products and AMC contacts

Tech Tree IT systems; Bangalore,India

Marketing Intern

May 2016- June 2016

● Marketing for mobile game app

● ASO

● Digital marketing with focus on Social Media marketing running contests and prize contests. Multiple Group Bengal;Kolkata, India

Marketing Intern

Dec 2012-January 2013

● Market research

● Land bank development

● Market survey of residential and commercial properties Education

St. Joseph’s Institute of management 2015-2017

● Post Graduate In management(MBA) in Marketing and Finance St. Xavier’s College 2010-2013

● Bachelors in Commerce(Marketing Management )

Academy of Engineering and Management 2008-2011

● Diploma in Information technology

St. Stephen’s School 1995-2008

● Schooling and High school

Activities & Interests

● Black belt in karate

● Amature Rugby player, played for Jungle Crows Rugby Club Kolkata

● Participated in several marathons

● Theater actor during college days

● Former Fashion Model

● Languages English, Hindi, Bengali, German, Portuguese

● Volunteered with the Government of India (Digisevak and Mygov.in) both under Ministry of IT & Electronics

Reference

Mr. Powell Balagopalan-988-***-****

Mr. Riju Thomas-896176520

Miss Baisakhi Chatterjee -700-***-****

Mr Rajeev Simon George-7064313639l

Cover Letter

Hello Respected Recruiter,

Greetings of the day.

My name is Arnold R V Da Gama, and firstly would like to thank you for considering me for this opportunity. I would like to start with my academics . I have a Bachelor in Commerce(Marketing Hons) and an MBA(Marketing and Finance). I also hold a Diploma in IT and Advance Digital Marketing certificate I have worked in several industries like Computer hardware, and financial sales, but since 2018 I have been working in the Digital marketing industry. I started as a freelancer and have worked on SEO, SMM, PPC ASO, ORM, and other digital marketing activities. My main aim is always to keep the CPA of the client as low as possible and give them a better R.O.A.S.

I have also volunteered with the Government of India in the Digital India initiative and was a cyber crime protection volunteer with the Home Affairs ministry. I am a keen learner and have experience mentoring and coaching students in Digital marketing. Thank you

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