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National CPG/Retail Marketing Manager-

Location:
Littleton, CO
Posted:
March 18, 2023

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Resume:

ALLAN A. VAN INWEGEN

Direct Cell 303-***-****

e-mail ********@*******.***

linkedin.com/in/allan-vaninwegen/

EDUCATION University of Colorado - Denver, Colorado

Master of Science in Organization & Structure Management

Minor emphasis in Marketing 3.83 GPA

University of Northern Colorado - Greeley, Colorado

Bachelor of Science in Business Administration, Major: Finance

(Self-supported working 32-44 hour 3-day weekends in Denver for King Soopers.)

SPECIAL SKILLS

Professional Selling Skills (PSS), EEOC Standards, 7 Habits of Highly Effective People & Principle Servant Leadership Training Seminars, TQM, Assessment Interviewing, Team Building & coaching skills, MS Office.

Public Speaking- Presented quality initiative and private label food marketing programs to groups of over 200 mid to high level corporate executives and managers. Instructed over 2,000 Students in personal & community safety strategies for Continuing Education requirements.

PROFESSIONAL EXPERIENCE

HomeSmart, Prestige Real Estate, Your Castle, Realty, Denver, Colorado 2000-Present

Owner/Broker Associate, CRS, GRI, e-PRO II

Invested in, and help grow a 1 Billion gross revenue generating residential and commercial brokerage business over a 3 year period.

Chair of the Technology Committee for the South Metro Denver Real Estate Board (SMDRA), presenting & instructing courses and seminars on technology & marketing related issues.

100% Client success record while providing exemplary customer service to a wide range of the general public customers from top level executives to 1st time homebuyers.

Mission Foods Inc. Dallas, Texas

Business Development Manager- Rocky Mountain Region 1997-1999

Managed all aspects of field marketing, special promotions, Pricing, & merchandising of the complete Mission Foods product line.

Managed 6 District Managers overseeing brand development, merchandising, reset space allocation and sell-in to all major grocery chains w/in the region.

Represented Mission Foods in the development of private label product lines in the tortilla, salty snack, and condiment categories.

Insured compliance with company policies & procedures and supported company’s mission, values, & ethical standards.

Daymon Global Associates Inc. Stamford, Connecticut 1994-1997

National Marketing Manager - Western United States (based in Denver, CO)

Responsible for all aspects of field marketing & merchandising of the private label, American Fare Brand for approximately 1,100 CPG/mass merchandise retail stores in 25 states.

Managed, hired, and mentored a team of 6 District Managers and the Retail Merchandising Teams, that reported to them, while emphasizing Diversity & inclusivity awareness at all levels.

Provided expertise to industry-specific issues involving merchandising, distribution, and promotion activities, for all consumable packaged goods categories, by identifying & promoting specific goals & objectives for specific stores or area markets.

Change Agent to improve collaboration at all levels and relationships in the chain of distribution.

District Manager - Rocky Mountain District

Established a new Denver, CO field office, to oversee the initial phase distribution and promotion of all client & Daymon personnel associated with the American Fare private label brand program.

Successfully introduced over 700 new private label grocery & HBA/GM SKU’s driving sales for 125 locations in 5 states.

Collaborated with all levels of employees from Store floor Supervisors to Regional V.P.s to address the brand’s initiatives, objectives, & solutions to integrate and promote new products

Initiated recruitment, hiring, termination, & development, of all Retail Merchandisers, their daily activities, interstate schedules, performance appraisals and salary increases within budget.

Consistently achieved or exceeded all KPI’s for the region’s initial inception of the program including: staffing, training, geographical coverage, targeted budget, and establishing professional contacts at all distribution levels from Manufacturers to final POS (Point of Sale)

Standard & Poor's Compustat Services Inc. Englewood, Colorado 1989-1994

Senior Financial Statistician/Business Analyst

Analysis and recording of over 150 publicly traded CPG & food manufacturing corporations

Appointed Chair of the Quality Enhancement Review Committee responsible for identifying & making recommendations to executive management, including employee retention, cross-functional training, department productivity, process efficiencies, professional development, & morale issues, using TQM Principles to enhance operations.

Kroger/King Soopers Inc. Denver, Colorado 1980-1989

Held a variety of positions with increasing responsibilities

Experience working or managing in all departments (except Meat, Deli, & Bakery,) including limited Head Clerk duties, Interim Night Crew Foreman, & G.M. Mgr., New store openings, Remodels, Planogram and reset Mgmt., and other asst. floor duties.

Increased checker productivity scan speeds by over 20%. Accomplished by researching & implementing a D.M.-approved ergonomic study to improve checker productivity and to compensate for inaccurate Checker stats inherent in "UPC code" scanning software.

Coordinated POS merchandising, planogram, end-cap display design & placement, stock rotation, resets, special orders, and vendor sales, DSD negotiation, etc., for all grocery related product, including beer, beverage, snack foods and non-edible HBA/GM.

Key Skills Summary

20 Years of Experience In:

Strong conflict management, decision making, & prioritization skills, to support brand promotion & customer satisfaction metrics & goals

Passionate about evaluating corporate culture & structure issues that restrict or negatively impact the creative process, employee morale, that impact sales gains & personal career development

Proven team building, coaching, & group dynamics management

Addressing improvement opportunities & adapting company initiatives to specific store level differences & resources.

Individual mentoring & team performance coaching, inspections & evaluation/performance reviews

Superior performance and successful completion of graduate coursework in bargaining & negotiation, operations management, budget analysis, and implementation of organizational behavior, department structure & morale initiatives, that drive sales & improve customer experience & satisfaction

Extensive local and national field travel to manage special projects and marketing teams including recruiting, hiring, training, and budgeting, for over 25 major markets across 2/3’s of the U.S.

Planning and execution of off-site and out-of-state annual team building events

Inventory control & waste reduction

Implementing merchandising/space Management/special promotions, Product placement.

Vendor negotiation & bargaining

New product introduction and customer focus group analysis

Presenting to Senior Account Managers, Buyers & mid-level management on topics regarding: regional (Micro) category mgmt., merchandising, & promotion

TQM Initiatives & QA freshness & inventory logistics oversight for the brand, at 1 Million Sq. Ft. distribution center Facilities

Department organizational structure & design

National, State, & Local level marketing of private label CPG promotion programs

5 yrs. experience negotiating with senior level executives of publicly held CPG Manufacturing companies for sensitive financial information undisclosed in SEC financial statements

Ability to analyze, and comfortable with, all forms of SEC financial reporting



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