Business Executive

Anne L. Corell

Mobile: 443-***-****

********@*******.***

Executive Biography

Business Development / Operations / Human Resources / Information Technology

Business Growth Strategies / Strategic Planning

Ms. Anne L. Corell is a dynamic, inspiring executive and change agent with multiple successes across turnaround and transitional business environments. She offers a unique blend of sales, human resources, and operations experience in the manufacturing and services industries. She is recognized as a "go to executive" offering strategic and tactical leadership during significant diversification, transition, and growth business cycles.

Career History and Key Accomplishments

The Corell Group, 2002 to Present

Provides business consulting and executive coaching services to small business owners within the Maryland, DC, and Virginia markets. Assists with business planning, sales development, and establishing best business practices. Associate with the Institute of Independent Business International (IIBI) with US headquarters in NY. Received certificate from the Coaching-Mentoring-Training program within IIBI.

Member of American Writers & Artists, Inc. (AWAI) as copywriter.

Bedford Cost Segregation, 2013 to 2014

Regional Director (MD/DC/VA)

Bedford is an independent professional services firm specializing in cost segregation and innovative tax, finance, and energy solutions for the commercial real estate industry. The target audience is CPAs providing high quality tax-centric solutions. As Regional Director, Anne was responsible for creating business relationships and driving revenue while representing Bedford at key market events.

Pro Finishes Plus, Inc. 2006 - 2013

Vice President, Human Resources, Operations, and Information Technology, 2010 to 2013

Led the integration of two cultures during a merger in March 2010. Developed compensation plans for all positions, participated in the annual benefits renewal process, created an employee development program, led the Employee Engagement Committee, wrote biweekly internal newsletter, and created an executive succession plan.

Managed the Operations activities to include 14 stores and warehouse. Member of the Executive Management Team. Deployed Office 365 company-wide in May 2012. Launched internal website through SharePoint in January 2013.

Director, Sales and Operations, 2006 to 2010

Managed the sales activities of eight Account Managers for Maryland, DC, and Northern Virginia. Implemented Salesforce as a CRM (Contact Relationship Management) tool. Annual sales grew from $12M in 2006 to $15M at the time of the merger in 2010. Managed four retail store operations in Maryland, DC, and Northern Virginia.

EMG, 1995 to 2002

Chief Operating Officer, 1999 – 2002

EMG was a $23 million, 200 employee, rapid-growth provider of real estate decision-support consulting and property assessment services to commercial real estate investors, lenders, and government entities throughout North America.

As COO, Ms. Corell leveraged organizational and people development skills to bring together two disparate organizations and drive a fundamental change in the way business was conducted. Following a market downturn in 1998, she spearheaded an aggressive turnaround of the business, rebuilding revenues from a low of $18.5 million in 1999 to a projected $32 million in 2002. In addition, she instilled fiscal discipline and internal controls to grow profits ahead of schedule by surpassing revenue plans and coming in under budget for expenses.

A natural leader, Anne personally recruited and built an experienced management team while creating a new paradigm for leadership. Leading by example, she instilled a philosophy of core values to execute an aggressive corporate culture change that transformed semi-independent operations into a cohesive, integrated group with common direction and goals.

Operationally, she crafted an organizational structure flexible in addressing parallel requirements of high-volume transactions in key aspects of the business as well as long-term complex contract management platforms. To perform a necessary turnaround of the business, she instilled fiscal discipline and internal controls to keep overhead costs to a minimum. In addition, she outlined sales and technical operations staffing requirements and progressive recruitment strategy commensurate with market expansion plans. To recruit and retain key contributors, she created performance-driven compensation and benefits programs that link individual and team performance directly to top and bottom-line corporate objectives with profit-sharing rewards provided on a quarterly basis.

Ms. Corell orchestrated a complex enterprise-wide process for developing revenue projections, compensation planning, and bonus program creation where none had existed before. As a result of her leadership in 2000 and 2001, the company returned to profitability. Revenue goals were realized, and target profit and net income margins were achieved. The budgeting process she developed has become more streamlined and efficient over the past few years as all parties involved gain access to better automated tools and use experiences to make better assumptions and decisions.

Anne championed the drive to achieve ISO 9002 certification. She established the requisite task forces to document all policies, procedures, and work processes to create an organization committed to the highest level of quality performance and customer service.

Senior Vice President / Regional Vice President, 1995 – 1999.

When Mrs. Corell joined EMG in 1995, there was no credible sales program, and the company was heavily reliant upon the Wall Street market for generating business. She immediately led a top to bottom assessment of the market, customers, competition, and services. Leveraging her sales background in IT, she fielded a national sales force with experience in the commercial real estate sector. In addition, she developed cohesive marketing and communications strategies, streamlined media and public relations, and designed and executed strategic plans focusing resources on diversified markets. From 1996 to 1998, revenue increased from $16 million to $32 million, with profit margins of 12-14%.

To accomplish her goals and mandate to develop a national sales force for EMG, Anne developed a regional market structure and team-based approach aligning regional account executives and technical support to provide a single point of contact and “ownership” of the customer relationship. Her sales team structured and closed major multi-year contracts with investment banks, insurance companies, corporate pension funds and numerous government-sponsored agencies (Fannie Mae, Freddie Mac, HUD). In addition, Ms. Corell collaborated with IT to discern the competitiveness of new web-based technologies and to facilitate R&D for new products and next generation platforms.

Ms. Corell and her team created cohesive marketing and communications strategies. Through streamlined media relations, public affairs, and business/ industry marketing, she strengthened external relationships and managed $250,000 in annual advertising/promotional budgets.

The results speak for themselves as revenues increased from $12 million to $30+ million by 1999 and led the company to achieve INC 500 status for two consecutive years.

As Regional Vice President, Anne managed the Mid-Atlantic Region with a targeted sales goal of $3 million. Sales objectives were met by establishing long-term client relationships within the assigned territory and implementing business plans that were consistent with EMG’s strategic and profitability goals. She successfully closed and managed a $500,000 100-asset HUD multi-family property portfolio, collaborating with a cross-functional team within EMG to ensure on-time completion of the project.

Because of the market downturn in 1998, a massive layoff was necessitated. As a member of the Executive Management team, Anne worked with the Chief Technical Officer and Director of Human Resources to coordinate a reduction in the force of more than 200 staff. The entire layoff process was orchestrated and carried out in one day with minimal impact on the remaining employees’ morale and productivity.

Radius, Inc. and Alternative Resources Corporation, 1993 – 1995.

Federal Business Development Executive / Account Manager

Anne honed her sales, marketing, and business development leadership with this national reseller of microcomputer systems and solutions for the US government. Then, she joined an IT staffing company to enhance accelerating relationships with Fortune 1000 accounts. In that role, she leveraged perceptive skills to ask probing questions, understand customer needs, and apply value-added solution selling techniques to build credibility and rapport among key clients and fulfill their short and long-term technical staffing needs.

Anne captured more than $5 million in revenues and opened 20 new accounts from 1994 to 1995. She played a key role in launching a regional chapter of the National Help-Desk Association that quickly grew to 80+ member corporations. In addition, she garnered widespread recognition and opportunities for networking among major corporations.

She opened lines of communication across all levels of Fortune 1000 IT organizations providing technical staffing for mainframe/midrange operations, PC/LAN, client server, help desk, and voice/data communications. In addition, she demonstrated exceptional promotional skills, tailoring training, marketing, product, and sales presentations to each audience. Finally, she introduced an array of technological solutions to government agencies that resulted in $25 million in sales.

Apple Computer, Inc., 1984 – 1993

In her roles with Apple, Anne received six Apple Management Awards and was recognized as a five-time member of The Golden Apple Club. To qualify, her team delivered $10+ million in annual sales, consistently exceeding sales quotas.

Business Development and Key Account Executive.

Anne was promoted and transitioned into direct selling to enterprise customers with Apple. In this role, she also served as business consultant, sales trainer, and marketing specialist for 25 reseller accounts, and drove rapid and sustainable growth through direct and distributor sales channels. As part of her growth process, she engaged in a year-long process to evaluate opportunities in the small to mid-size business sector, and recruit solutions partners.

Anne played a key role in a six-point growth of Apple’s share of the small business market. She built a relationship with the Small Business Admi

nistration (SBA) to ensure Apple's presence in more than 300 National Business Information Centers to be opened across the country. As a result, she sold more than $1.5 million in Apple products into the small business marketplace, growing market share from 8% to 14%.

Ms. Corell also targeted Fortune 1000 accounts while continuing to maintain strong distributor relationships as strategic partners in providing product distribution and technical support.Multichannel Direct, Distributor and Regional Sales.

In this initial career sales role, Anne won a national endorsement by the SBA to catapult the small business segment to increased market exposure. She was instrumental in expanding the dealer account base to 75+ partnerships across Maryland, Virginia and Washington, DC. She also closed major contracts and expanded key account relationships with the Top 20 enterprise customers.

After the introduction of the Macintosh computer in 1984, Mercantile Bank, a major regional financial services company, approached Apple about replacing their entire Trust Department computing systems with Macintoshes. Their goal was to enhance productivity through an ease-of-use computing environment and improved connectivity to computing servers located on Wall Street.

During that time, Anne teamed with Apple technical staff, both in the field and at Corporate, to develop a customized approach to their project. As a result, more than 100 systems were sold, and Macs were placed on the desktops of the Executive level and elsewhere within the bank. This was a major win for the Mid-Atlantic Region and for Apple in the business market. During the years following, Mercantile was often called upon for testimonials of their utilization of Macs in critical financial modeling

Mrs. Corell managed two national resellers in the IT industry - Businessland and NYNEX. Both companies' objectives were to sell to the small, medium, and large business markets. They had seasoned sales representatives with a strong mindshare towards competitive product lines. She aggressively promoted sales successes at these accounts. Large installations were made at CSX, Northern Telecom, Sprint, and VA Power. Revenue goals were exceeded in 1988 and 1989, strong mindshare was developed with the sales teams at both accounts, leading to strong endorsement for Apple products within the business markets.

Education, Awards, and Personal

AA, Business Management, Catonsville Community College 1986

BS, Business Management, University of Maryland University College 1995

MD Real Estate License 2002

Coaching-Mentoring-Training Certificate 2005

AWAI Circle of Success 2015

Certificate of Completion/Proofreading and Copy-Editing Course 2022

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