Assistant Director of Event Management

Brea McConnell

****.*********@*****.*** • linkedin.com/in/brea-mcconnell-32b6101b5/ • 865-***-****

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Work Experience

Assistant Director of Event Management – University of Washington, April 2021 – Present

oDemonstrates experience in managing and executing successful events, including conferences, exhibitions, game day, and corporate events.

oExpertise in negotiating contracts, managing budgets, and tracking event metrics to measure success.

oExcellent problem-solving skills to handle unexpected challenges and make quick decisions.

oProficient in event management software and tools, such as Eventbrite, Cvent, and Salesforce.

oKnowledge of event safety and security procedures to ensure the safety of attendees and staff.

oAbility to work under pressure and meet tight deadlines while maintaining a high level of professionalism and quality.

Game Day Operations & Special Events Coordinator - Carson-Newman University, TN August 2021 – April 2022

oPlanned and execute game day operations, including facility and equipment management, game presentation, and fan experience.

oCollaborated with cross-functional teams to execute successful game day experiences, including coordinating with production, marketing, and ticketing departments.

oDeveloped and execute special events, including promotional events, fan festivals, and player appearances.

oManaged logistics and vendor relationships to ensure smooth operations and timely execution of events.

oProvided exceptional customer service to fans and stakeholders to build strong relationships and enhance the fan experience.

Marketing and Fan Engagement Coordinator - Carson-Newman University, TN August 2020 – August 2021

oDeveloped and executed marketing campaigns to promote sporting events and increase ticket sales.

oManaged social media channels, create content, and engage with fans to increase brand awareness and engagement.

oPlanned and executed fan engagement events, including meet and greets, fan zones, and contests.

oCollaborated with other departments to develop and execute cross-promotional campaigns and sponsorship activations.

oAnalyzed data and metrics to evaluate the success of marketing campaigns and fan engagement strategies and make recommendations for improvements.

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Education

Master of Business Administration

Carson-Newman University, Jefferson City, Tennessee (2024)

Bachelor of Science in Business Administration (2020)

Carson-Newman University, Jefferson City, Tennessee

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