Director of Marketing
Resume:
Connor Ernst
**** ********* *****, #***, *****, CA, 92069
******.*.*****@*****.***
SUMMARY OF QUALIFICATIONS
● BA in Media & Communication: California State University of San Marcos
● Proficient at Google Ads, Microsoft Bing ads, Facebook ads, Pinterest ads, Reddit ads
● Skilled at scaling and optimizing websites through the use of SEO & CRO to grow traffic and increase ROI
● Comprehensive knowledge of search engine algorithms and ranking factors
● Experienced with Google Analytics, Google Search, Google Tag Manager, Ubersuggest, SEMrush, Wordpress, Mailchimp, Omnisend, GT Metrix, and Google PageSpeed Insights
● Proficient in Final Cut Pro X, Divinci Resolve, Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator, Microsoft Word, Microsoft Powerpoint, Microsoft Excel, Google Sheets, Google Docs
● Highly experienced in cinematography and photography using RED cameras, DSLR cameras and drones (FAA Licensed drone pilot)
● Effective multicultural communication skills
● Proven ability to perform effectively in stressful, high-pressure environments EDUCATION
Bachelor of Arts in Communication: Mass Media Concentration May 2017 California State University of San Marcos
Relevant Coursework: Mass Media Ethics, Mobile Media Cultures, Global Media, Mass Media & Technology, Intercultural Communication, The Computer and the Visual Arts, and Critical Thinking. RELEVANT EXPERIENCE & ACCOMPLISHMENTS
Director of Marketing, Nilo Toys, Vista, CA 2020 - Present
● Produce all content from photoshoots to video shoots including post-editing & graphics.
● Execute and optimize both organic and paid ad campaigns with a focus on ROI.
● Direct all email marketing & social media marketing campaigns.
● Successfully increased website revenue 35% from 2020 to 2021 and another 37% from 2021 to 2022 through the implementation of a comprehensive digital marketing strategy.
● Proficient in Google Tag Manager, Google Merchant, Google ads, Google Search Console, Facebook ads, Google Analytics, Bing Ads, Wordpress, Organic SEO, CRO, backend and front end website optimizations.
● Rank position one for highly competitive search terms.
● Led successful Kickstarter campaign to launch a new product generating +/- $250k. Cinematographer, Mad Media, Vista, CA 2018 - 2019
● Filmed and edited commercials, interviews and promotions for companies such as Polaris, BFG Tire, Redbull, Rockstar Energy, Monster Energy, Tensor Tire, Honda and more using a RED cinema cameras and drones.
● Traveled to Baja, Mexico, Las Vegas, Primm, and other top off-road destinations to film professional off-roaders. ADDITIONAL SKILLS & HOBBIES
● Social Media: Instagram, Facebook, TikTok,
Pinterest, Twitter, Snapchat
● Ability to wear multiple hats
● Strong Communicator and Leader
● Organized, analytical, and detail oriented
● Critical thinker, skilled with problem solving
● Talented multi-tasker
● Reliable and timely
● Ability to work under pressure
● Online marketing
● Extreme sports enthusiast
● Off-roading is my passion (Dirt bikes, Mountain
Bikes & Trucks)
● Skateboarding and Snowboarding
● Enjoy all outdoor activities
● Fast typer: approx. 100 Words Per Minute
● Drone Cinematography
● Part 107 Licensed Drone Pilot
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