Sales Manager
Resume:
SYED IRFAN ALBEEZ
(M): +965-********, ********
(E): ***********@*****.***
(E): *********@*****.***
QUALIFICATION PROFILE AND OBJECTIVE
With a 23+ years of expertise in sales and marketing, an enthusiast, willing to take my sales experience to next level and further develop my skills across different sales areas to maximise my expertise and efficiency in the position. I am dedicated to professional development and would like to work for a reputable company to best utilize my qualifications and professional experience.
Profitable transactions
Sales budgeting
Target Planning
Marketing activities
Channel Management
Team Management
PROFESSIONAL EXPERIENCE
Brands Worked with :
https://www.linkedin.com/in/syed-irfan-albeez-455ab098
FMCG – Dairy Experience – 15 years,
FMCG – Others - 8+ Years
Food Basics Co. W.l.l
Job Title: Sales Manager 2nd October 2021 – Till Date
Major Responsibilities:
Reporting to CEO, with marketing strategies and Market implementation Plans.
To study the new opportunities in the market, according to the latest trends and present it to CEO, on the study.
Suggest new brands and current market trends and studies.
Analyse, market survey’s done for particular brand, products, and price, and present it to CEO.
To Establish Food Basics Co in the Kuwait Market.
Build a Sales Team for the retail business.
Ensure SOPs are made in accordance with the business requirements.
Negotiate with the Major Retail Chain and make the BDA Agreements.
Ensure that the products are listed in the Retail Chain of Stores and displayed in right, visible areas.
Give feedback on the Offtake of the product range to CEO.
Analyse sales trends, and forecast for the year, based on the sales data.
Plan promotion and Trade Marketing activities as and when required, to enhance the brand- product awareness.
Follow up with the Sales Team, on Daily basics with the Operational challenges day to day basis.
Identify secondary visibility opportunities in the market and suggest a proper display, to be implemented in the market.
Follow up on payments, and correct reconciliation time to time.
Key Achievements – Till Date
Framed our company objective to have healthy Products.
Launched 15 international Brands from Europe, Middle East and Australia.
Introduced the brands in various Retail chains and Cooperatives.
Successfully recruited a sales team.
Ensured to sell our brands in right product mix, as per the customer profiles.
Launched our Brands in almost 80% of E- Commerce platforms.
Healthy Crafts General Trading Co. November 2020 – 31st August 2021
Job Title: Executive - Key Accounts
Major Responsibilities:
To Maintain the market share in all the major Key accounts, as company is market leaders in Gluten free category (Dr. Schar – Germany) product range.
Prepare Sales plan/forecast, for the month, and implementing, the same market.
Achieve additional visibilities, through rental branded displays.
Negotiate with senior level management of key account customer for finalising contracts.
Identify online App’s platform and introduce our brands, to sell through them.
Maintain product availability in all the key accounts by monitoring through weekly market visits.
Participate in online branding activities, by sponsoring events time to time.
Manage a sales team of 10 members.
Follow up on Listing of new Sku’s during weekly sales review meetings.
Monitor receivables on monthly basis.
Key Achievements
Achieved 115% target in Quarter – I.
Achieved additional spaces in Major key accounts outlets like Lulu, TSc, Citi Centre.
Sales increased by 40% in value.
TSC payment through KIB,
Structured delivery and merchandiser visit’s keeping in mind COS(minimum order quantity).
Al Homaizi Food Stuff Company January 2018 – May 2020.
Job Title: Field Sales Manager
Sales Management
•Prepare Sales plan/forecast, for the month, and implementing, the same market.
•Preparation of daily and weekly reports.
•Sales targets are achieved on monthly basis, channel and by customer’s as per the plan.
•Validate weekly monthly and yearly reports and forward the same to next management level.
•Identify market opportunities and act accordingly.
•Monitor payments are received as per the ageing reports, customer wise.
•Support other operational functions on daily basis.
•Ensure all transactions are profitable to the company, by monitoring the Margins on daily Basis.
Marketing Management
Preparing Marketing activities to support the sales plan.
Marketing activities are implemented as per the Plan.
Identify market opportunities and act accordingly.
Create new opportunities and implement as trial and error, methodology.
Carried out sampling activities in various channels.
Team Management
• Managed team of 16 Member’s.
• Modern Trade – 7 (2- Sales Executive and 5 Merchandiser’s).
• Co-operatives – 9 (3- Sales Executive and 6 Merchandiser’s).
Key Achievements:
Introduced Al Homiazi food stuff as a retail division in Kuwait Market.
Achieved Kuwaiti Dinar 1.6 million sales within a year.
Launched new and Re-launched some brands (Nectaflor, Mersin, Paper Boat) which exited the Kuwait market, few years back.
Al Islami frozen chicken, FPP and PP, Re- launched successfully, with right marketing activities time to time promotions, Acceptance was encouraging in the market.
Introduced Al Islami frozen whole chicken in Kuwait Ration (Tamween).
Gulf Resources January 2017 To December 2017
Job Title: Key Accounts Manager
Responsibilities
Manage entire key account customer in Kuwait.
Prepare Contracts, budgets, sales plan.
Prepare target by supervisor, by customer, by Sku.
Follow up with new Sku’s Listing and Launch plan with the supervisors.
Follow up time to time with the outlet wise stocks position and refilling is done accordingly.
Follow up for Payments on monthly basis.
Sons of Hamed Al Essa December 2015 – October 2016
Job Title: Channel Sales Manager
Line of business – Key Accounts and General Trade.
Responsibilities.
Achieve Sales Target for MT and TT.
To keep the team highly motivated & happy irrespective of the person or his job performance at any point of time.
Key Accounts
Responsible for all Key accounts sales and complete BDA’s.
Ensure targets are achieved on monthly basis by Brands, with product distribution and right product mix.
Plan for monthly promotions and execution in the outlets.
Conduct meeting with the sales team periodically and training given time to time.
Follow up with Merchandiser’s schedule and train them time to time on visibility and other aspects
Prepare monthly reports by outlets and present to the management.
Explore new business opportunity to enhance the sales and penetrate the market, and achieve wider distribution of our products.
To do market visits and ensure customer satisfaction.
Conduct meeting with the Customer’s and has review about our sales and agreed agenda periodically.
Traditional Trade
Responsible for all groceries and Class A supermarkets.
Ensure routes are planned and all the groceries are covered as per the scheduled calls.
Ensure brand wise targets are achieved by individual sales person, and maintain route efficiency.
Ensure the call productivity as per the company norms.
Do market visits as the schedule and check the distribution.
Plan new routes as per the market requirement and restructure the routes by ensuring the route efficiency is maintained.
Conduct meeting and motivate the team.
IFFCO KUWAIT W.L.L July 2014 – November2015
Job Title: ASSOCIATE MANAGER (Ice-cream & Grocery Division)
Line of Business – Traditional Trade
Responsibilities
Managing general trade channel with 27-member team with sales turnover of 1.4 million p.a.
To ensure that sales targets are achieved.
To prepare the budgets and forecast as per the demand and market trend.
Ensure margins are maintained as per company policies.
Ensure the sales team is highly motivated and achieve their targets.
Plan activities which will enhance the sales in markets with innovative ideas.
Ensure that customers are serviced regularly & making the calls as per the weekly call plan.
Ensure that MSL is followed in the market.
Ensure that the supervisors are following the reports on daily basis.
Follow up with the supervisor on regular basis on credit collections and minimize customer overdue payments.
Al Yasra Food Co. January 2011 – July 2014
Job Title: Area Sales Manager
Kellogg’s Division
Responsibilities:
Established direct distribution channel in the year Nov 2013 for Kellogg’s Products.
Established sales routes for Coop’s DDR and General Trade channel.
Prepare targets for the sales team.
Proposed Incentive structure for the sales team and van Helper’s.
Chilled Division
Al- Safi Danone, Lactalis, MBH, Blue River.
Responsibilities:
Managing sales operations with a turnover of 7.8 million P.A
Handling a team of 100+ member’s (Sales Supervisor’s, Van Salesman, Van Helper’s, Sales coordinator’s and Merchandiser’s).
Ensure weekly forecast are made for fresh products in line with the budgeted forecast.
Ensure all the events are carried out in Main coops KA as per the plans.
New products listing is done on time in all the coops and KA.
Preparing demand forecast for the financial year.
Al Yasra Food Co. September 2006 – December 2010
Job Title: Senior Sales Supervisor
Chilled Division
Responsibilities:
Handled various Areas in Kuwait with 12-member sales team.
Ensure sales target are achieved by each salesman brand wise and category wise.
Ensure effective merchandising is done in main coops and KA by merchandisers.
Listing of new Sku’s in Main Coops and KA.
Al Marai Food Co. February 2000 – February 2005
Job Title:
Trainee Sales Supervisor October 2005 – February 2006
Dairy Division
Responsibilities
Handled various Areas in Makkah with 7-member sales team.
Ensure sales target are achieved by each salesman brand wise and category wise (fresh and Foods).
Ensure wastage is maintained at 3% on fresh products.
Ensure Product distribution is achieved by outlet by Sku as per the customer grading and MSL.
Ensure forecast is not less than the weekly rolling trend.
Job Title:
Van Salesman February 2000 – September 2005
Dairy Division
Responsibilities
Worked in various places in North West region – KSA (Jeddah, Makkah, Taif and Madeena).
Ensure right product mix is given to the customer with right quantizes.
Ensure that customer is serviced on daily basis as per the call plan and MSL is followed strictly.
Make forecast for the following week.
Perfetti India Ltd. March 1999 – September 1999
Job Title: Sales Officer
Confectionary and Gums
Responsibilities
Managed distributor’s in Chennai and south Arcot district.
Managed a sales team of 20 member’s including ISR and Salesman.
Managing Whole sales and general trade.
Henkel Spic India Ltd. April ‘97 – March’99
Job Title: Territory Sales In-charge
Detergents and Household
Responsibilities
Managing distributors in Chennai region.
Managed Major Super market chains.
EDUCATION & TRAINING
P.G.D.S.M (NATIONAL INSTITUTE OF SALES) (1995 -1997) GRADE –A
B.Sc., (Physics), New college – Chennai, Tamil Nadu 1992-1995 – II Class.
Proficient in MS Office Suite MS Excel, Word and windows
PERSONAL STRENGTH’S
Detail-oriented, efficient and organized professional with extensive experience in MS -Office and SAP.
Well-developed verbal and written communication skills.
Highly trustworthy, discreet and ethical.
Competent in meeting deadlines, effective at multi-tasking & attention to details.
Comfortable working with cross-cultural and multi-functional teams.
ACHIEVEMENT & RECOGNITIONS
Working in a cross country / cross cultural environment has made me to understand and gain more of sales knowledge & expertise.
My Job and achievements in the field have always been recognised by top level management, resulting in achieving awards certificates throughout my carrier.
I have always been appreciated by my managers and colleagues for my time management towards accurate and on-time completion of monthly sales reports and presentations.
PERSONAL DETAILS
Passport Number : R2314976
Visa Status : 18 (Transferable).
Marital Status : Married.
Date of Birth : March 12th, 1975
Nationality : Indian.
Driving license : Holding valid Kuwait driving license
REFERENCES
Available upon request
Contact this candidate