Design Intern Marketing Officer

EDUCATION

M.S. in Strategic Design Management

Parsons School of Design - New York August 2021 - Present (GPA: 3.8/4.0) B. Des. in Accessory Design

National institute of Fashion Technology - India July 2015 to May 2019 PROFESSIONAL EXPERIENCE

Future Fintech Labs - New York

UX/UI & Graphic Design Intern September 2022 - Present

• Mobile app UI/ UX design for Tempo app. Conceptualised, designed and prototyped app demo mode for Tempo.

• Creating Multimedia campaigns including social media and online/offline marketing to drive engagement.

• Drive every aspect of graphic design including logos and infographics for stronger branding and brand recognition.

• Prepare for various events for social media promotion in order to gain traction through offline marketing.

• Deployment of the mobile application campaigns. Usability testing and app store analytics for iOS and Android. Klozet Technologies - India

Marketing Officer December 2019 - February 2021

• Co-founded and Marketing Officer for Klozet. Strategized initial company conception and product development.

• Incubated by Atal Incubation Centre- Indian School of Business, Mohali, India (Dec 2020-May 2021). Received mentorship,support, expertise and tools necessary to execute pilots, build products and secure investments by in- dustry professionals. Utilized research to further develop strategies which were integrated across all verticals.

• Marketing, lead generation, sales across digital spaces to generate brand awarness through promotions.

• Overlooking other domains like designer onboarding, MOU’s with designers, logistics and inventory management.

• Involved in company registration, finance, logistics, pitching and investments, etc. Digiprima Technologies - India

Brand Manager May 2019 to December 2019

• Explored and managed various domains like UI/ UX Design, branding, marketing based on different projects in the field of Fintech, Healthcare, Tech, Retail, etc. Spearheaded projects such as A safer walk, Sydifi amongst others.

• Social media management, business development and project management to scale the company and bring clients Nicobar Design Studio- India

Product Design Intern November 2018 - April 2019

• Designed several product collections in home decor, dining and corporate gifting for Nicobar. Planning, strategizing and developing the motifs and products for product mix for Spring summer ‘19 and Autumn winter ‘19 collections.

• Part of the home design team. Collections include Kandy Collection, Faraway Tales, Indian Ocean. Closely involved with the sourcing team for vendors, timelines, logistics. Empowered the artisan community while working with them for specific projects by bringing their craft to the Indian retail sector. SKILLS

• Design Strategy, Business Design, User Research, Visual Design, Identity Design, UI, User Experience, Systems De- sign, Service Design, Branding, Packaging, 3D, Illustration, Art Direction, Copywriting, Styling.

• Technical skills: Adobe Creative Suite (Illustrator, Photoshop, InDesign, XD, After Effects, Premiere Pro, Lightroom, Dimension & more), Figma, Mural, Miro, AutoCAD, 3DsMax, Keyshot, Microsoft Office, Keynote, Google Suite CERTIFICATIONS

LVMH Certification program November 2021

Certification affiliated with the LVMH Inside program which introduced the basics of luxury fashion, supply chain, mar- keting and customer experience.

Akanksha Shrivastava

914-***-**** ***********@*****.*** Website: https://akankshashrivastava. Linkedin: https://www.linkedin.com/in/akankshasme/

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