Music Director Artist

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Memo To: Independent Musicians, Artists and Companies seeking Opportunities for Success.

From: Industry leaders and successful bands, singers, songwriters, producers, arrangers and music directors whose careers have benefited working with Harvey Cooper.

Subject: Harvey Cooper? Who is this guy? Quite simply, he’s one of the entertainment industry’s most experienced and creative music executives and consultants.

How can he help you? If you’re an Independent company executive or Independent Artist of any age and experience do yourself a favor and read the following Non-traditional “resume” and you’ll find out!

Harvey was not your typical corporate exec. He broke barriers. He broke traditions. And he’s “broken” 100’s of acts - rock, pop, soul, funk, country, alternative and adult contemporary and of course, instrumental, TV and film scores.

He’s been a Record Promoter, an Artist Representative, a Creative Consultant and an honored Corporate Executive.

When Albert Einstein said: “experience is the only source of knowledge”, he could have been referring to industry leaders and experts like Harvey Cooper.

According to Harvey: “It would be paramount to say the Independent Artist no longer is playing on a level playing field, so the artists themselves will have to be responsible for all aspects of their career. The good news is there are many more avenues in the digital world to provide the tools to help one to succeed.

I have asked myself many times: how can I put into simple terms the secrets of the business I know to be tried and true? The following are the 5 steps I recommend to all new and Independent Artists. Of course,

these are the broad strokes because each Artist needs individual attention, support and professional advice.”

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Independent Artists path to commercial success in today’s environment

Over the years, using his experience and knowledge, Harvey developed and perfected what he has learned is the surest way to discover if his clients have the “goods”: the product, the sound, the look, especially what makes them unique and what music insiders call “Chart Material”.

How will you know if you’ve “got it” and might have a shot at stardom or at least a very satisfying level of success? Harvey will help you find out with his 5-Step Formula for Success.

Outline: Harvey’s 5 Step Formula and Program

Step 1) Analyze Artists talent level – starts with review of your 3-song demo.

Step 2) Establish artist’s target market and potential crossover markets

Step 3) Develop creative concept that will separate Artist from the pack

Step 4) Match production and songs to the concept

Step 5) Develop and execute personalized marketing plan

The most important element in commercial success has been and always will be the product you create. The difference between good and great is vast. Everything you do from now on must have impact with the consumer, they are the only true judge of your talent, they will tell you exactly who you are and what depth you have achieved.

Remember this: even if all the music industry professionals like or dislike you and your talent the final arbitrator will be the Consumer… discovered in Step 5.

Of course, Harvey and his team can’t execute the 5 Step Formula Program for you unless and until you send him your 3-song demo. Email This is where it begins, the first step on your path to success.

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A History of Harvey’s Successes…what he’s done his entire career for other artists and clients.

As the top record exec at 20th Century Fox, his discoveries and promotional successes like:

Dan Hill (Sometimes When We Touch),

Kenny Nolan (I Like Dreaming),

Stephanie Mills (What You Gonna Do with My Loving),

Peter McCann (Do You Wanna Make Love),

Barry White (What Am I Gonna Do with You),

Alan Parsons Project (Tales of Mystery and Imagination), and

John Williams resulted in 15 Gold & Platinum singles and albums in just 18 months!

Do you have any one on your team NOW who has worked with artists and killer songs such as:

Elvis (In the Ghetto),

4 Seasons (Sherry),

The Beatles (Please, Please Me),

The Monkeys (Last Train to Clarkesville),

David Cassidy (I think I Love You),

Glen Campbell (Rhinestone Cowboy),

The Righteous Brothers (Rock n Roll Heaven)),

5th Dimension (Sone Cold Picnic),

Jose Feliciano (California Dreaming),

Grace Slick and Jefferson Airplane (White Rabbit),

Tony Orlando (Tie a Yellow Ribbon),

Henry Mancini (Theme to Romeo & Juliet), and

Theatrical recordings of the musicals Hair and Godspell).

Do you have anyone on your team NOW who is experienced to take bold moves others ignored?

1)Harvey, for instance screened the first Star Wars film, grabbed the rights to the movie score (that

others rejected) and helped John Williams make history with triple Platinum film score sales.

2)One of his other discoveries has impacted other artists and maybe you: Harvey found Loren Gold playing piano in an LA restaurant bar. Harvey prepped and vetted him via his 5 Step Formula and sent him on the road to stardom as Music Director of The Who, Selina Gomez, Mandy Moore, Rita Wilson and Kenny Loggins.

3)He once persuaded the great Orson Wells to provide the voice-over for a very special video of the Alan Parsons Project that debuted at the Los Angeles Planetarium.

4)He convinced the Detroit Tigers and MLB to let Jose Feliciano do the first soul version of the National Anthem at the 1968 World Series… and helped launch Jose into stardom.

An impressive record of success? Yes! But that’s what you get from a “Billboard Magazine Executive of the Year”

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There’s more to Harvey that may also flow your way….

He’s one of those “creative businessmen” who constantly come up with money-making ideas…

He co-created the first money-making promotion tool: Fans called a special 900#; paid $.50 a minute to hear their favorite artists play and talk about their newest record before public release.

Harvey created the original concept for a Hispanic-Anglo cross-over record company which others used as a foundation to break acts like Miami Sound Machine, Ricky Martin and Selina Gomez!

Harvey is currently helping develop a new music, film, TV production Studio Concept in a major US city.

For the Traditionalists, here’s a brief of Harvey’s Corporate Business Resume.

A)20th Century Fox Records – Sr. VP Artists & Repertoire, Promotion and Sales

B)Haven Records (Division of Capital-EMI) – V.P. Promotion & Radio Exposure

C)Bell Records – V.P. National Promotion

D)RCA Records – National V.P. Promotions & Artists Relations

E)VeeJay Records – Promotion Director (worked with Beatles on their first US record deal & release).

F)Motown Records – Local A&R Rep (worked primarily with Marvin Gaye seeking local talent).

Now you know that Harvey not only has the experience picking and promoting exciting new songs and artists, but he has the guts to take chances on artists and songs that others ignored or walked away from. Maybe you? And, using his 5 Step Formula for Success, he may be able to do that for you too. Let us hear from you:

Do yourself a favor and send Harvey Cooper your 3-Song demo at:

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