Business Development Retail Sales

SIDDHARTHA KUMAR ACHARYA

**/*, *** *****, ** Block,

DDA Flats, C.R. Park, New Delhi – 110019.

Mobile No: 964-***-****, 962-***-****. E-mail: **********.*******@*****.***

LinkedIn profile: www.linkedin.com/in/siddhartha-acharya-262256a1/

Professional Profile:

In-depth experience in Education Sector, Telecom Sector (Telecom Sales/Distribution & Telecom Tower Business Vertical), Channel Sales, Channel Development, Retail Sales, Institutional Sales, Corporate Sales, Brand Management & Channel Management.

Expertise in Education Sector, Telecom Sales/Distribution & Telecom Tower Business Vertical, Handling portfolios of Strategic Management/Planning, Non-Academic Training, Brand Positioning, Vendor Management, Corporate Relations and Network Development.

Sector wise industry experience – Education, Telecom & Non - Conventional Energy (Renewable Energy) sector.

PROFESSIONAL EXPERIENCE

ORGANIZATION

FIITJEE Global School.

FIITJEE Global School was established in 2019 by FIITJEE Group (A premier organization into IIT-JEE coaching and other competitive exams.).

Designation

Head - Business Development (Dept – Admissions).

Head Quarters – Delhi & Vellore.

Duration

10th January 2023 to till date.

JOB RESPONSIBILITIES

Marketing, Branding & Strategy –

Developing Strategy to obtain better brand recognition and financial growth.

Review current market trends in order to propose new business ideas that can improve revenue margins.

Analyze existing strategies and develop methods to enhance them while forecasting future difficulties.

Increasing brand awareness and market share. Overseeing branding, advertising, and promotional campaigns.

Promoting the brand at Apartments, Malls, trade shows and major industry-related events.

Counselling & Admissions-

Counsel to close lead developed by media, special events, direct mail and referral sources.

Present and communicate with students and parents in small groups or through large Seminars.

Managing organizational sales by developing a business plan that covers sales, revenue, and expense controls.

Meeting planned sales goals.

Handling public relations, marketing, and Counselling.

Preparing for advisory council, handling quarterly meetings and disseminate meeting minutes.

FEE Collection & Administration -

Maintaining up-to-date archives of all marketing files.

Maintaining proper records of admission.

Play active role in Admissions & FEE payment follow-ups.

Marketing Activities -

Supporting marketing of the various business activities of FIITJEE

Making marketing plans to drive admissions and presenting it to the school management committee.

ORGANIZATION

Global Indian International School (GIIS).

Global Indian International School (GIIS) is an international school established in 2002, initiated & head quartered in Singapore. GIIS has presence in 7 countries & 21 campuses which include those in Singapore (East Coast & PG – Smart Campus), Malaysia (Kuala Lumpur), India (Hyderabad, Pune, Surat, Ahmedabad, Noida, Bangalore), UAE (Abu Dhabi & Dubai), Thailand (Bangkok), Vietnam (Ho Chi Minh City) & Japan (Tokyo). GIIS’s network of schools is educating thousands of students from more than 50 nationalities.

Designation

International Business Development Manager – Singapore Operations. (Assigned territory – Pan India & Singapore).

Duration

16th August, 2018 to 7th January 2023.

JOB RESPONSIBILITIES

International Sales & Business Development.

Corporate Sales & Business Development: Corporate tie-ups/relations & network development.

Institutional Sales & Business Development.

Network & business development through Immigration/Visa consultants & Relocation companies.

Organize Events/Corporate Seminars/Open House on Pan India basis.

To achieve the admission targets for Singapore campuses of GIIS schools.

Brand positioning & promotion. Brand building activities.

Regular official visits to Singapore & Pan India locations for the purpose of Sales & Business Development.

ORGANIZATION

Narayana Group of Educational Institutions (Narayana e-Techno School).

Asia’s largest educational conglomerate with 4,00,000+ students, 30,000+ employees, 630+ schools & junior colleges, 9 professional colleges (Medical, Dental, Physiotherapy, Pharmacy, Nursing & Paramedical colleges) spread across 13 states.

Designation

Assistant General Manager – Sales & Marketing and Operations.

Area of Operation: Delhi/NCR & North Zone (Uttar Pradesh, Punjab, Haryana, Rajasthan, Himachal Pradesh & Uttarakhand).

Duration

July, 2015 to August, 2018.

JOB RESPONSIBILITIES

To establish new “Narayana e-Techno Schools” in my assigned territory (North India).

To achieve the admission targets for “Narayana e-Techno Schools” in my assigned territory.

School Project: 1. Conduct feasibility study for new school (Area Survey/Market Survey), 2. Search feasible site for school, 3. Identify location/site for school, 4. Initiate discussion with the owners, 5. Initiate the sales process, 6. Supervise the legal & technical proceedings of lease, 7. Prepare the building design, 8. Initiate the complete set-up of “Narayana e-Techno School”, 9. Brand Building – Marketing activities & promotional activities to get the desired numbers of students/admissions for each school in my territory.

Organize educational seminars in Delhi/NCR & North Zone.

Brand positioning & promotion. Brand building activities in my respective territory.

Digital Marketing: Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-mail Direct Marketing.

Corporate Sales (Business Development): Corporate tie-ups/relations & network development.

Non-academic training & development of staffs in my respective territory.

ORGANIZATION

Aakash Institute (Aakash Educational Services Ltd.)

Designation

Branch Manager – Bangalore/Delhi.

Duration

January, 2013 to July, 2015.

JOB RESPONSIBILITIES

Business development & revenue generation for the branch.

To achieve the assigned target of admissions (Classroom course, Non - Classroom course & Crash course).

To achieve the assigned target of long term classroom integrated program with reputed schools in my territory.

Responsible for planning, supervision & co-ordination of overall branch marketing activities & brand promotion.

Takes care of overall administrative department of the Branch.

Total branch operation management.

Overall Inventory Management for the branch – Branch Inventory Planning & Control.

Branch Logistics Management – Both Inbound & Outbound.

Branch Personnel Management – manpower recruitment, periodical training & development.

Co-ordinate the activities/works of different departments for day to day smooth functioning of the branch.

Responsible for total quality management for the branch.

ORGANIZATION

Reliance Communications Ltd. (Anil Dhirubhai Ambani Group).

Designation

Cluster Data & Devise 3G Lead (April, 2011 – December 2012). Head Quarter – Silchar (Assam).

Cluster Retail Sales Lead (February, 2010 - March, 2011). Head Quarter – Tezpur (Assam).

Duration

February, 2010 to December, 2012.

Area of Operation

Barak Valley (NE – 2) Cluster (3 Districts of Assam – Silchar, Hailakandi, Karimganj). Head Quarter - Silchar (Assam).

Middle Assam Cluster (5 Districts of Middle Assam - Sonitpur, Darrang, Udalguri, Dhemaji, Lakhimpur) & Arunachal Pradesh. Head Quarter – Tezpur (Assam).

JOB RESPONSIBILITIES

Cluster Vertical Head – 3G Data & Devise Business (Barak Valley (NE – 2) Cluster.

Simultaneously taking additional responsibility of 2G pre-paid business vertical of Sonitpur district.

Revenue generation for the cluster - Data card (Dongle) sale through distributors & Reliance retail (MRMS - Mini Reliance Mobile Store).

Corporate & institutional business development.

To achieve the assigned target of 3G post-paid & pre-paid OTAF (Connections) with the help of Reliance 3G executives.

3G brand promotion for the cluster.

Periodical training & development of Reliance 3G executives, distributors & MRMS staff.

Cluster Vertical Head – Retail Business Division (Middle Assam cluster.).

Responsible for new channel expansion i.e. franchisee development of FOFOs (Franchisee owned & franchisee operated retail store).

Responsible for overall retail business development / revenue generation for the cluster.

Responsible for sales & marketing plan / strategic retail business plan for the cluster.

Retail brand promotion for the cluster.

Launching products / services & schemes.

Monitor store wise (MRMS/FOFO) productivity.

Quality management at the stores in terms of people & service delivery.

Supervise overall operational activities of the stores. Supervise recruitment / training & refresher training of customer care executives & sales staff of store.

ORGANIZATION

NIIT Ltd.

Designation

Manager - Territory Sales & Marketing.

Duration

November, 2007 to February, 2010.

Area of Operation

Delhi, Uttar Pradesh & Rajasthan.

JOB RESPONSIBILITIES

Channel Sales.

Channel / Franchisee Development.

Channel Management.

Sales and Marketing supports.

Revenue generation.

Supervision of different centers activities.

Brand Promotion.

Supervise QMS of centers.

ORGANIZATION FIITJEE LIMITED

FIITJEE is a diversified organization engaged in the fields of Education, Publishing & Software Development. FIITJEE is the first ‘corporatized’ entity for IIT-JEE and Engineering Entrance Exams Training having centers across all the major cities of India.

Designation City Resident Manager.

Area of Operation Delhi & Kolkata.

Duration March, 2005 to October, 2007.

JOB RESPONSIBILITIES

Institutional sales.

Channel sales.

Launching products and schemes.

Brand promotion.

NCRP and CRP programme selling.

Interaction with schools.

Tie up with schools and PR.

Mass interaction and conduct seminar in schools.

Institutional business meeting.

Coordination between logistics dept and R&D cell.

MIS coordination.

ORGANIZATION SHRI SHAKTI ALTERNATIVE ENERGY LIMITED

Shri Shakti Alternative Energy Limited (SSAEL) is an enterprise of Shri Shakti Group, which is engaged in the field of energy, hospitality & education. SSAEL is an energy service company marketing a range of energy efficient gas appliances & solar products.

Designation Area Sales Executive.

Area of Operation Delhi, Western U.P. & Uttarakhand.

Duration May, 2001 to March, 2005.

JOB RESPONSIBILITIES

Channel Sales & Management. (IOCL & HPCL Dealer Management)

Institutional Sales - Promote the CWHS (Centralized Water Heating System) & the product ranges in Hospitals, Hotel/Guest House, Projects Sites, Restaurants, Schools and Night Shelters etc.

Corporate Sales & Business Development.

Retail expansion of the brand in Central Delhi and the other respective territories.

Relationship management with the customers, retailers, distributors and the other critical internal functions.

Ensure timely distribution across the territory to ensure adequate penetration of the requisite product lines.

Market vigilance & aware the management about the competitors activities.

ACADEMIC QUALIFICATION

B.A. (Honors’ in Economics), 2nd Class, from Gauhati University, Assam.

Session: 1993-1996.

PROFESSIONAL QUALIFICATION

Post Graduate Diploma in Business Management (P.G.D.B.M.), 1st Class. Institute of Management Commerce & Vocational Education (IMCVE), Meerut (U.P.).

Session: 1996-1998.

Area of Specialization: Marketing.

PERSONAL INFORMATION

Date of Birth : 22nd December, 1973.

Father’s Name : Late Sachindra Kumar Acharya.

Marital Status : Married.

Nationality : Indian

Languages Known : English, Hindi, Bengali & Assamese.

Hobbies : Reading Books & Travelling.

Date: SIDDHARTHA KUMAR ACHARYA

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