Basiru Sumbundu

Hartford, CT ***** 843-***-**** advvws@r.postjobfree.com

EDUCATION

Adelphi University, Garden City, NY

Bachelor of Science in Marketing,

HONORS

May 2020

• Annual Entrepreneurship Award, Adelphi University

January 2020

• Leadership Certificate, Adelphi University

EXPERIENCE

August 2019

Marketing Manager, Kelyniam, Canton, CT Feb. 2022 – Present

•Partnered with VP of Sales and development to plan and execute annual events, measure results, and monitor expenses.

•Developed marketing communications material that reinforced key product messages and Kelyniam’s leadership in the marketplace.

•Build and maintain successful relationships with Surgeons, Physician assistants, sales representatives, and hospital staffs across the US.

•Created and maintained a comprehensive content calendar to effectively launch digital marketing campaigns to drive leads, outreach, and increase awareness

•Lead and managed the successful rebranding of Kelyniam Global Inc

Operations Assistant, Kelyniam, Canton, CT Feb. 2022 – Present

Facilitating Salesforce as an admin to ensure that patient information and surgical details comply with HIPAA and FDA regulations

Managing logistics and scheduling for departmental staff meetings and events

Managing purchasing processes and support communication with vendors

Contributing to, building upon, and helping facilitate ideas that breakthrough in a competitive landscape. Propose ideas to improve the business, grounded in strategy and insights.

Lead Consultant, FedEx, New York, NY Oct. 2020 – Sept. 2021 • Assisted customers and assessed their shipping, production, and office service needs in person as well as by phone

•Constructed new strategies that increased monthly positive surveys by 30%

•Completed required financial paperwork and contributed to financial reporting on daily sales, close-outs, and bank deposits.

•Increased sales by 15% offering advice on purchases and promoting additional products

Sales Representative, Men’s Wearhouse, New York, NY May. 2019 – Dec. 2019

•Enhanced marketing and sales strategies to increase profitability and develop an organizational pipeline

•Boosted brand awareness, implemented promotional campaigns, and employed sales tactics as part of territory development

•Collaborated with internal team members to resolve customer concerns and deliver enhanced customer

•Engaged in consultative sales, cross-selling, and up-selling activities to align customer needs with business offerings

LEADERSHIP AND INVOLVEMENT

Managing Partner, Munchys Nov.2019 – Aug 2020

Created Marketing strategies to attain new customers and increase customer retention by 25%

Analyzed public perception of products and services and used relevant information to guide strategy development

Implemented marketing activation standards for grand openings and community engagement.

Vice President, African Student Association, Adelphi University Feb. 2019 - May. 2020

•Led monthly meetings and organized community service opportunities for members

•Led a team of 30 members by presenting a cultural performance in front of over 200 people in the annual festival

Elected Captain, Club Soccer, Adelphi University Aug. 2018 - Dec. 2019

•Assisted the head coach with a game plan and strategic planning for upcoming games

•Attended all community events and met with different coaches and captains to build stronger relationships

•Ensured the safety of all 25 players when traveling for a sporting event

Member, Marketing and Management Club, Adelphi University Nov. 2018 -May 2020

•Volunteered for all fundraising and events to promote our club

•Participated in membership meetings to plan, promote, and enhance the business club

•Explained the benefits of joining the business club to other peers and students’ campus wide.

PROFESSIONAL DEVELOPMENT

Market Research/Creative, Bloomberg Media Flight plan, Adelphi University May. 2019 - Dec. 2019

•Created a $22.5M media plan for Tesla Model 3, as part of Adelphi University’s Media Planning with Bloomberg Media

•Performed Target market analysis, competitive analysis, and developed creative concepts to increase awareness and sales

•Presented media plans to Bloomberg executives

SKILLS

•Technical Tools: Microsoft Word, PowerPoint, Excel, and Adobe

•Marketing Tools: Hootsuite, Salesforce, Constant Contact, Zoho, Hubspot, Smartsheets and google ads

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