Administrative Assistant Office

Cassandra Karapetians

Canoga Park, CA, ***** *********.******@*****.***

Objectives

Skilled and quality focused professional seeking a key role within the organization that is in need of an all-star team player. With demonstrated abilities to integrate sales and management skills, customer support experience, ad operations coordinator and related education to exceed technical, business, and customer goals and objectives.

Experience

Ad Operations Specialist, The Mighty 8/2022- Present

Streamline campaign and data reporting

Update metrics reports on a routine basis, pulling data from a wide variety of channels in paid social, paid search, and more.

Monitor paid and organic campaigns daily, providing optimization recommendations and insights to the Director of Revenue Operations for implementation

Set up standard display, social media, and search campaigns from scratch.

Provide status updates to the execution team’s managers and director

Assist internal teams in growth initiatives through newsletter promotions, content creation, and more.

Track the pacing of all active campaigns on a daily basis.

Experiment with the implementation of new ad units ad-serving features such as rich media, video ads, and ad networks.

Routinely provide ad inventory projections for new campaigns based on site content and traffic.

Office Assistant, Shires Electric 8/2016- 8/2022

Answer phone calls daily

Process payroll weekly through ADP

Email and Mail out Invoices for jobs completed

Email job proposals to proper channels for approval and get proper signatures

Set up appointments for job walks, quotes or phone quotes

Send out proper insurances for electrical jobs liability/ workers comp.

File incoming invoices from wholesale houses

Manage and update client job files

Handle high influx of inbound and generate outbound calls pertaining to the reconcilement of and collection of delinquent accounts, either directly or through appropriate channels.

Efficiently handle customer interactions and provided quick response to their inquiries

Answer emails in a timely manner pertaining to job bids, client questions.

Ad Operations Traffic Coordinator, YP LLC 5/2015 – 7/2016

Responsible for quality checking campaigns prior to being set live

Monitor and optimize campaigns based on advertiser set campaigns goals

Communicate campaign status to account management

Analyze performance reports to monitor campaign delivery

Support for day-to-day operational issues of Digital Account Management

Support for the Digital Ad Operations Management Team (Managing campaigns throughout the flight, ensuring delivery meets all campaign requirements).

Optimizing campaigns to meet clients marketing objective KPI’s

Ensure that all incoming orders are processed according to the specifications of advertiser provided by the account management team.

Manage email inbox and assign out according to need or specifications.

Proficient in managing accounts in Salesforce

Proficient in Verve, Turn, and Open-X vendor systems.

Communicating effectively and efficiently with internal departments (Sales, Creative Standards, Order Management & Onboarding, Ad Operations, Design, Development, Product Management), with an emphasis on cross-department efficiencies and processes.

Project manage multiple production and internal projects simultaneously, while delivering consistent, accurate and high quality results, on time

Customer Associate, YP LLC 4/2010 – 5/2015

Establish, maintain, and update customer databases, records, and other documents; perform routine analyses in the processing of data for recurring internal reports.

Improved sales by creating customer profile templates and effectively assigning sales reps according to experience and customer needs

Handled official company correspondence efficiently within my region

Valu-Trak Coordinator, report specialist

Digital Express coordinator; design/build custom cards, upload graphics, assist with demographic filters, and meet with customers.

Co-Op Coordinator for Agoura Hills Branch (#1 branch in US)

CSS, Adsell, Scan and index for fulfillment of contracts, input Search Account Information.

Managed Customer Associates (Sales Support) while existing SSM of Branch was replaced.

Manage multiple projects simultaneously between MC2, Co-Op, Sales, and Direct Mail.

Create MC2 Proposals along with compiling detailed call reports.

Create cases in Salesforce for accounts that need changes and updated information.

Take ownership of products and work to resolve any issues that arise in a timely fashion

Ability to operate independently, juggle multiple tasks and projects simultaneously in a results-oriented environment.

Work with Finance & Ad Operations to input customer billing information & make corrections to customer’s campaigns.

Work with sales, account management, & agency manager to input items to develop successful campaigns.

Google Adword Certified

Administrative Assistant to General Manager, AT&T Yellow pages 11/2008 – 4/2010

Coordinate and perform with a range of staff as well as operational support activities for the office; serve as a liaison between departments and senior executives in the resolution of day-to-day administrative and operational issues.

Provide administrative support for senior executive management such as managing telephones, assist visitors, and resolving and referring a range of administrative problems and inquiries

Created training folders and trained new employees on company processes and procedures.

Schedule and coordinate meetings, interviews, appointments, and events including activities for senior executives, which coordinating travel as well as lodging arrangements

Handled confidential and proprietary information which require sensitive handling.

Provided assistance to sales managers and account executives to address, problem solve and remedy account losses, adjustments, credits and claims, new product introductions, billing issues, and commissions.

Managed and updated a variety of confidential and sensitive electronic record files.

Implemented employee processes for all assigned offices and out offices.

Implemented all laws, regulations, and applicable obligations wherever and whenever business is on behalf of the company.

Product Assistant, AT&T Yellow pages 12/2005 – 11/2008

Improved sales by creating customer profile templates and effectively assigning sales reps according to experience and customer needs

Handled official company correspondence efficiently within my region

Valu-Trak Coordinator, report specialist

Office Administrator, Motorlife Distributions 7/2005 – 12/2005

Prepared journal entries for inventory usage variances, shipping accruals and variance close-outs.

Handled high influx of inbound and generate outbound calls pertaining to the reconcilement of and collection of delinquent accounts, either directly or through appropriate channels.

Efficiently handle customer interactions and provided quick response to their inquiries

Knowledgeable in various accounting procedure and work flows.

Education

Associates Degree, Business Management, Ventura College 7/2011-6/2018

Relevant Skills and Proficiencies

MS Office, Planning and Scheduling, Written Communication, Customer Service, Interdepartmental Coordination, Internet Research, Telephone Presenting & Closing, Purchasing, 70 wpm, Google Ad Words Certified, Superb multi-tasking skills and time management skills, numbers-oriented, computer-literate, strong analytical skills.

References Available Upon Request

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