Sales & Marketing Manager, Customer Service Advocate
Resume:
JANICE VEST
Myrtle Beach, SC 29588
****************@*****.***
EXPERIENCE:
Hard Rock Cafe Myrtle Beach
Myrtle Beach, SC 29577
Sales and Marketing Manager
August 2008-March 2021*
*Furloughed in April 2020 due to covid. Terminated in March 2021 due to covid.
• Execute global, regional, and local marketing and sales programs
• Maintain accurate sales reports for corporate team, reviewing marketing/sales efforts, results, and action plans
• Execute flawless events according to corporate guidelines to ensure client satisfaction and Cafe profitability
• Follow up with all clients and send thank you notes
• Distribute weekly sales reports to General Manager and Regional Marketing Manager
• Created a new program to meet local businesses (Neighbors that Rock). Gained valuable facetime with prospective clients
• Attend all regional marketplaces (SC Motorcoach, Virginia Motorcoach, NC Motorcoach, and Georgia Motorcoach)
• Evaluate market partnership opportunities within the community
• Ensure Website, Facebook, Twitter, and Instagram content are current and up-to-date
• Comprehend and execute the sales process of prospecting, soliciting, and closing of business transactions
• Represent Hard Rock at all local networking events
• Communicate all event information to management team and staff
• Generate the annual sales & marketing budget based on sound research and potential sales driving opportunities
• Manage all social media accounts, posting relevant and timely information and events
• Respond to all review sites, including Trip Advisor, Yelp and Google + and resolve any issues
• Maintain and preserve the integrity and health of the brand in the local market
ACCOMPLISHMENTS:
• Exceeded 2017 group sales goal 4% over prior year
• Exceeded 2018 group sales goal 2% YTD over prior year
• Increased Redemptions of Guest Referrals by 23% over prior year
• Maintained top 5 Café in the company in audit scores 2009-2018 (Score: 100%)
• Maintained top 5 Café in the company in guest satisfaction scores 2016-2019
Broadway at the Beach
Myrtle Beach, SC 29577
Marketing Assistant
February 2016-July 2008
• Assist Marketing Manager with all special events and provide tenants with up to date event information
• Monitor traffic numbers and report to administrative team
• Participate in weekly staff meetings
• Distribute property brochure to all tenants and fulfillment requests
• Oversee annual KidzTime Festival, including securing participants and liability releases
• Operate as Manager on Duty on monthly schedule
• Responsible for controlling digital sign; i.e. posting relevant and updated information, securing advertisers
Hidden Valley Ski Resort
Vernon, NJ 07428
Marketing / Guest Services Manager
September 1997-July 2008
• Assist the Marketing Manager with all special event planning and execution.
• Produce all radio advertising and print advertising copy.
• Produce the annual resort brochure.
• Represent the resort at various local Expos, Trade Shows and community events.
• Meet with all media and conduct on-site interviews promoting the resort and special events.
• Meet with management team to establish and identify all programs and pricing for transient visitors and groups.
• Hire, train and supervise a team of 10 Ticketing Agents on daily operations and procedures.
• Assist department managers with Employee Orientations.
Vernon Valley Great Gorge Resort
Vernon, NJ 07462
Purchasing Assistant / Purchasing Manager / Marketing Assistant / F&B Manager
February 1990-September 1997
• Research and negotiate all parts and supplies for water park and ski area.
• Meet with all media and conduct on-site interviews promoting the resort.
• Create annual marketing brochure and establish distribution locations.
• Order all food and beverage supplies for daily restaurant operation (Kites Restaurant).
• Inventory all food and beverage supplies weekly to reduce product loss.
• Order all food for special events including annual Oktoberfest (15,000 daily attendance).
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