Graphic Designer Administrative Assistant
Resume:
Santa Fe, NM
*******@***.***
ANNA MARIA GONZALES
OBJECTIVE I would love to work in a storytelling capacity, utilizing marketing and hospitality skills in an environment where my work gives value to people’s lives. My love of northern New Mexico history and culture is at the root of my life’s passion. SKILLS • Comfortable in both leadership and team roles
• Able to work with minimal direction
• Excellent project management skills
• Strength in identifying system and process needs with ability to find solutions.
• Proficient in Adobe Creative Suite and most graphic design software– Photoshop, InDesign, Illustrator, Quark Express, Canva
• Proficient in Adobe Creative Suite and most graphic design software– Photoshop, InDesign, Illustrator, Quark Express, Canva
• Proficient in the use of Microsoft Office
• Quickly able to assess and utilize new software systems – CRM, Reservation Systems (Oracle), Booking Engine
(Sabre), Project Management, etc.
WORK HISTORY DIRECTOR OF MARKETING AND COMMUNICATIONS GHOST RANCH EDUCATION & RETREAT CENTER
Santa Fe and Abiquiu, NM - May 1993 - January 2023
• Worked independently and as part of a team to update resources and standardize graphic standards for a historic yet contemporary destination in support of multiple activity offerings: camping and lodging; meal service; internal and online trading post; hospitality and tourism-related services; workshop offerings; two museums with tours and trail rides; and outdoor activities.
• Supervised one to four marketing team members that created and implemented branding and revenue initiative campaigns for web, print, digital and radio advertising, email and social media posting to maximize community engagement and increase revenue. Directed and designed marketing copy, images, videos, virtual and in-person workshop content, emails and other collateral.
• Oversaw website redesigns and initiated an online trading post.
• Produced two workshop catalogs annually in collaboration with our sales and program teams.
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• Worked as part of a leadership team to create internal policy, craft new offerings, and market new initiatives.
• Researched and implemented online registration and lodging reservation integrations
• Supervised the integration of multiple guest information collection systems using CRM software and API service vendor.
• Provided weekend staff support as Director on Duty maintaining operational standards and problem solving.
1994-2003 Job Titles: Administrative Assistant Program Assistant Graphic Designer
• In my earliest years of service at the Santa Fe location, provided administrative support for a team of four; provided program planning assistance and logistics for field trips and cultural experiences for Elderhostel programming and experiential workshops; initiated cold calls and responded to sales calls; booked and coordinated meeting and conference space for two conference center locations.
• Contributed to the development and fundraising strategies and in a non- profit setting. Implemented all aspects of annual appeal. COORDINATOR MAIL OPERATIONS & SUPPLY DISTRIBUTION
THE COLLEGE OF SANTA FE
Santa Fe, NM - June 1993 - April 1994
• Coordinated all external and internal mail functions for students, faculty admin and Greer Garson Theater and Movie Studio, including the management of a US Postal Service substation. Operated postage meters, mail sealers and labeling machines, maintaining cost distribution records for multiple departments.
• Researched cost saving vendors, coordinated large quantity purchases of general office and supply items, including maintenance of internal cost center charges. Monitored company inventory to keep stock levels and databases updated.
• Coordinated the procurement, maintenance, reservation system and set-up of all audio/visual equipment used by the college community.
• Supervised a staff of five employees, implemented job training procedures. CHILDREN'S DEPARTMENT SUPERVISOR DILLARD'S DEPARTMENT STORE Santa Fe, NM - October 1992 - June 1993
• Coordinated and executed visual, retail and personnel aspects of the Children's ready to wear department. Implemented and maintained corporate brand visuals for children's department and seasonal Christmas Trim-a-Home Department.
• Utilized strong customer service and hospitality skills to increase sales and meet department sales goals.
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BREAKFAST/LUNCH DINING ROOM SUPERVISOR RECREATION DIRECTOR RANCHO ENCANTADO RESORT
Santa Fe, NM - October 1992 - June 1993
• Coordinated high-quality dining services to meet or exceed guest expectations at this four-star facility, ensuring quality standards and facilitating smooth operations during formal breakfast and lunch service.
• Trained, managed (ten to twelve staff) and scheduled dining staff, distributing hours and assignments to leverage the strengths of individual team members in support of meal service and catering guest functions and outside events.
• Provided hospitality and concierge services.
• Before promotion to Dining Room Supervisor, as Assistant Recreation Director provided guest services, including general operation and daily maintenance of the tennis club, swimming pool and the recreational club area; provided bar and food service; gift shop ordering and retail sales. Increased sales by 500% in first month.
• Received employee of the month recognition twice during employment. OTHER WORK EXPERIENCE VARIED
• ESCENAS PHOTOGRAPHIC GALLERY Owner/Manager/Photographer Maintained all aspects of a retail gallery and gift shop, including all business management, finance, consignment and vendor relations, inventory, personnel and retail sales.
• LA FONDA SANTA FE Summer position as front desk agent - Provided guest hospitality, concierge service and was responsible for check-in and reservations
• BISHOP'S LODGE Dinner restaurant hostess and breakfast/lunch server Provided five-star dining experiences and world-class hospitality
• SANTA FE GIRLS CLUB Photography specialist - Taught the basics of darkroom photography to students between the ages of ten and thirteen.
• WELLESLEY COLLEGE Office for Resources - Provided support services for various appeal campaigns, aided in administrative tasks and worked as a team member on several reunion projects and publications. Organized student phone-a-thons. Interned learning the best practices utilized in fund raising strategies.
• POLAROID CORPORATION Archival Internship, Cambridge. MA Organized and preserved ad campaigns prior to 1985. Catalogued Ansel Adams portfolios and memoirs.
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awards, and honors.
EDUCATION
WELLESLEY COLLEGE, 1985- 1989
Graduated Cum Laude - Concentration in Spanish with dual focus on language, literature, politics and culture of both Latin America and Spain. Minored in Studio Arts Photography.
UNIVERSITY OF CORDOBA, CORDOBA SPAIN, 1987-1988
Studied at La Facultad de Filosophia y Letras via the PRESCHO consortium program. The year was dedicated to intensive study of the the Spanish culture and history. All subjects were taught in Spanish. Second semester included independent living within the center of Cordoba's historic district. SANTA FE HIGH SCHOOL, 1980 - 1984
Graduated Suma Cum Laude, Yearbook Editor and Photographer, Pan American Club President, Close-Up Foundation Delegate
REFERENCES LINDA SEEBANTZ
True Story Communications Owner – Marketing Director *****@************************.***
BRYCE TURNER
New Mexico Tourism Department Graphic Designer
***********@*****.**.**
STEPHEN PICHA
Atrisco School - Albuquerque Public Schools Community School Coordinator *****.*******@*****.***
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