MELISSA ZANARDI
SALES, MARKETING, AND CUSTOMER SERVICE
Allentown, PA 18103
908-***-**** *******.*******@*****.***
PROFESSIONAL SUMMARY
Customer-focused manager with experience in sales, marketing and customer service. Flexible and adaptable to change. Service oriented and people person.
SKILLS
Professional
Communication
Customer-focused
Time management
Build relationships
Outgoing and friendly personality
Sales generation
Detail oriented
Eager and willing to learn
B2B and B2C sales
Develop talent
RELEVANT EXPERIENCE
Customer Service
Improved customer service while handling many projects simultaneously in fast-paced environments.
Displayed energetic and positive attitude with customer interactions.
Persuaded customers to purchase while providing exceptional customer service.
Consistently delivered superior customer service by exceeding customer expectations.
Sales
Provided training to staff on company new starter and training policies.
Devised and supported team-oriented environment.
Managed customer concerns and ensured appropriate resolution.
Developed and implemented plans to maximize sales and profits that met or exceeded goals.
Marketing
Devised multi-channel strategy to engage new members and build brand loyalty. Developed marketing campaign to include personal outreach, tailored emails, and opportunity to attend orientation/networking event.
Built digital and traditional marketing strategy and communications for multiple channels, conducted online testing, tracked campaign analytics and provided insight, and managed teams.
Managed end-to-end marketing projects, campaigns, and strategy.
Leveraged digital marketing and print marketing to execute marketing strategy and drive engagement, acquisition, and retention.
EXPERIENCE TIMELINE
Retail Supervisor, Sodexo. Bethlehem, PA. 2/22-12/22
Assistant Store Manager, Talbots Outlet. Plymouth Meeting, PA. 8/21-2/22
Sales and Customer Service Associate, Pottery Barn. Allentown, PA. 11/20-8/21
Marketing Consultant, Zanardi Consulting. Bethlehem, PA. 7/16-5/21
Census Data Collector, US Government. Allentown, PA. 8/20-10/20
Marketing Manager, Verizon. Basking Ridge, NJ. 9/16-12/16
Marketing Manager, Dun & Bradstreet. Center Valley, PA. 3/15-12/15
Sales Associate, Omaha Steaks. Allentown, PA. 3/14-3/15
EDUCATION
Marketing MBA. Fordham University, New York, NY. 2008
Retailing BS. Hood College, Frederick, MD. 1988
VOLUNTEER
St. Luke’s Hospital, Allentown, PA. 2/22-present