CLAUDIO M. BURGOS

**** ****** **** *******, *****, NJ 07083 732-***-**** advu93@r.postjobfree.com LinkedIn Portfolio EXECUTIVE SUMMARY

Marketing Leader with 20+ Years of Success in Strategy, Advertising, Branding, and Digital Strategy

§ Seasoned marketing professional with over two decades of experience and a track record of delivering successful targeted content strategies, optimizing workflows, and generating leads to support robust marketing campaigns.

§ Highly skilled in leveraging innovative approaches, artificial intelligence (A.I.) technologies, strategic business analytics, and end-to-end project delivery to achieve superior client satisfaction and stakeholder outcomes.

§ Possesses extensive experience collaborating with a diverse, multicultural client base, delivering tailored Marketing solutions across a wide range of industry sectors.

§ Adept at collaborating with teams and building strong vendor relationships, expertly overseeing projects and campaigns spanning diverse domains, including advertising, print media, global branding, product positioning, digital strategy, interactive/UX design, sales and marketing strategy.

§ Strong creative thinking capabilities, providing a unique skill set that can bring additional value to marketing initiatives. PROFESSIONAL EXPERIENCE

H&L Marketing, Woodbridge, NJ 03/2018 - Present

Managing Partner, Marketing and Strategic Director

§ Developed and executed custom marketing integrated strategies, increasing brand visibility and engagement.

§ Implemented rebranding initiatives, attracting the right audience and increasing market share by 50%.

§ Created lead funnels, automated email campaigns, and site bots to increase conversion rates and revenue growth.

§ Managed cross-functional teams of 30+, ensuring seamless integration of marketing plan initiatives with sales and business objectives, resulting in overall firm success.

§ Monitored Marketing analytics (SEO/SEM, Google Ads, CRM, email campaigns, etc.) to optimize performance, identify areas for improvement, make data-driven decisions and utilize new A.I. tools to enhance ROI.

§ NOTABLE ACHIEVEMENT: Orchestrated end-to-end marketing, HubSpot enterprise, creative, and web initiatives for a real estate investment firm, resulting in nearly $1 billion in fund investment gains. First Alliance Home Mortgage, Cranford, NJ 06/2016 - 03/2018 Vice President of Marketing

§ Directed all B2C and B2B marketing efforts, collaborating with C-level colleagues and reporting to the EVP of Business Development.

§ Developed a robust and scalable marketing strategy, leveraging benchmarking and forward-thinking trends, providing vision, guidance, and new business leads to the CEO and leadership team.

§ Designed and produced trade marketing initiatives, including booth design, advertising collateral, and digital event campaigns.

§ Created effective Hispanic consumer campaigns, leveraging advanced targeting techniques, and collaborating with multicultural organizations.

§ Drove a 200% increase in lead generation through marketing research, developing strategic social media advertising campaigns and creating engaging video campaigns to promote the firm's unique advantages.

§ NOTABLE ACHIEVEMENT: Designed a comprehensive corporate-wide rebranding campaign, creating and executing digital and print marketing solutions across multiple channels, accomplishing significant success. VIDA Design and Advertising, Union, NJ 09/2003 - 04/2016 Creative Director, Business Strategist

§ Operated a full-service agency for 12+ years, delivering creative campaigns and promotions that improved client branding and increased market share and ROI.

§ Built and led a talented team of 15 in Buenos Aires, Argentina, inspiring them to deliver high-quality work and achieve client objectives.

§ Streamlined procurement processes and project management with a SAAS/CRM solution, reducing costs by 80% and improving efficiency.

§ Spearheaded business development efforts, nurturing strong relationships built on trust and mutual understanding with all clients.

CLAUDIO M. BURGOS 732-***-**** advu93@r.postjobfree.com Page 2

§ Pioneered using cloud-based project management software to optimize time management on multiple projects, resulting in 10x efficiency and maintaining a competitive edge.

§ NOTABLE ACHIEVEMENT: Designed new packaging to assist in a new nationwide product launch, increasing sales by 70%

The Harrington Group, Morristown, NJ 05/2002 - 08/2003 Multimedia Designer and Creative Strategist

§ Collaborated with Account Executives and Design teams to develop and execute multimedia solutions, Hispanic site transformations, and innovative branding strategies for high-profile clients such as Fox News, Aventis Pharmaceutical, Livingwithit.org, Pfizer Pharmaceutical, and Jackson Hewitt, resulting in increased brand awareness and market share.

§ Leveraged cutting-edge 3D animated solutions to create visually stunning and effective marketing materials, ensuring client satisfaction and engagement.

§ Designed and implemented innovative prototypes and product promotions for several pharmaceutical clients, increasing customer interest and revenue. Utilized marketing research and analysis to optimize promotional strategies and ensure effective targeting of key audiences. Silverline Technologies, Piscataway, NJ 02/1998 - 05/2002 Interactive Design Director

§ Closed over $3 MM in projects by crafting persuasive pre-sales pitches, preparing proposals, and delivering effective client presentations.

§ Mentored and led a global team of 25+ interactive designers, conducting workshops to promote skill development and prioritizing tasks to maintain an 80% billable rate.

§ Achieved a 600% increase in project profitability and reduced implementation timeframes by effectively leveraging offshore teams.

§ Served as an information architect for numerous advanced e-commerce websites and internet applications, providing solutions for complex UX/UI scenarios (see appendix below).

§ Managed budgets for promotional campaigns totaling over $2.5 million.

§ NOTABLE ACHIEVEMENT: Guided 15 creative team members and over 100 offshore technical staff for client projects such as Audi USA, John Deere, Arrow, Toys "R" Us International, World Bank, and Catholic Health Services worth over $8.5 MM.

EDUCATION

RUTGERS UNIVERSITY, Bachelor of Science – Marketing and Advertising SKILLS

§ Project Management Software;

Asana, Workamajig, Monday

§ Graphic Design; Adobe CS

§ User Interface Design

§ Artificial Intelligence (A.I.)

Technologies

ABC Financial Software

§ Dynamic email marketing

§ Full MS Office; Word Excel,

PowerPoint & Keynote

§ CRMs; HubSpot, SharpSpring,

Constant Contact

§ Social media ad manager;

Facebook and LinkedIn ad

advertising campaigns

§ Drones Pilot (obtaining a part 107

commercial license)

§ Bilingual (Spanish)

COMMITTEES & ORGANIZATIONS

§ Union Chamber of Commerce member and part of the mayor’s 5k Run/Walk committee.

§ Member of State-Wide Hispanic Chamber of Commerce and Latin Vision Community.

§ Member of The Rutgers University Queens Guard.

§ Volunteered website development – Recognized with an Article in 1766 Alumni Magazine.

§ LinkedIn Groups: Advertising Professionals, Creative Directors, and Digital Marketing groups.

§ Volunteered as a soccer coach & teacher assistant for Hispanic Sunday school children. AWARDS

§ Received the Chamber of Commerce's highest honors, The Presidential Award (2016) – for excellence in community outreach and assistance.

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