Associate Service Commercial Sales

MIKE AVILA

**** ****** ***** ***** • SAN ANGELO, TX 76904 • (325) 245 – 9230

EXPERIENCE

****-***** **** ******** *** Hardware San Angelo, TX

General Manager

**** ******** *** ******* & Core Values Medallion for demonstrating the company core values and legendary customer service in the store and in the community.

In 2022, San Angelo did $6.1 million plus in sales. SIP was $1,342,125. #19 in the company overall. (In 2016, the San Angelo store was just a $3 million store.)

Store won the “Million Dollar” store award for achieving SIP in 2019, 2020, 2021, and 2022. 2019 was the first time the store had ever won this achievement.

Store won the “75 K” store award for achieving store incentive profit (SIP) 2016, 2017, and 2018 of 75k+.

2022 B2B net commercial sales were $2.3 million. 2nd in the company. (#1 store in the company was the Los Angeles store.) The store still functions without a BDM at the store level. Only has one by remote in either Dallas or Oklahoma.

2021 B2B net commercial sales were $1.94million. #1 in the company. Also, a new record for the company.

2020 B2B net commercial sales were $1,352,851. #2 in the company.

2019 B2B net commercial sales were $943,503 (#5 in the Southern Region). In 2018, B2B net commercial sales were $563,101 (#10 in the Southern Region). In 2017, B2B net commercial sales were $348,101 (#14 in the Southern Region). Prior to this, the store averaged 300-400,000 in B2B sales a year.

In 2018, the store was recognized for having the 3rd largest commercial sales increase percentage in the company at a 69.3%

2018 received the Tom Knox Core Value Award for displaying the core values of service, passion, respect, integrity, teamwork and excellence.

In 2018 the store won the MVP/Peer Group 2 award. Only one winner per peer group. Based off performance vs. budget categories – net sales %, net margin %, payroll %, Sip %, and commercial sales. Additional categories include average ticket increase and loyalty scan rate %.

San Angelo was 1st in the company in STIHL sales for 2018 and 2021

San Angelo was 2nd in the company in STIHL sales for 2016 & 2017.

San Angelo was 3rd in the company in STIHL sales for 2019 & 2022.

Store B2B scan rate is 40% average. Company average is a 7%.

Loyalty scan rate average is an overall 72%. In 2016, the store loyalty scan rate was a 58%.

Store shrink in 2021 was $146,566 (-1.37%). Budget goal was to be 164,220 (-1.50%).

2018 – Westlake ACE Hardware recognized as Vendor of the Year by the San Angelo Apartment Association.

Recognized by ACE for Platinum Performance Retailer in 2018 and 2019.

Recognized by ACE for Pinnacle Performance Retailer in 2020 and 2021.

Responsible for helping to lead district inventories in Texas in 2022.

Helped to lead B2B conference calls in the Southern Region. Often being asked to speak to other district teams.

Created grass roots marketing programs to help facilitate community involvement that would lead to positive exposure to the store and foot traffic. Ex: Cassie’s Place/Concho Valley PAWS pet adoptions at the store, Girl Scouts, Lions Club, House of Faith, Meals for the Elderly, West Texas Boys Ranch, West Texas Rehab Center, and the Texas Veterans for Veterans are some to name a few

2022 - #1 in the District (for the last 4 years) and #2 in the company for the annual Associate Engagement survey.

2018 – Vendor Of The Year – A distinct award chosen by the San Angelo Apartment Association.

2012-2016 Big Lots San Angelo, TX

Assistant Store Manager

Responsible for hiring, training, counseling and supervising associates in merchandising and increasing sales.

Responsibilities also include taking care of any customer/associate needs so to ensure great customer/associate service.

San Angelo store recognized #1 in 4th quarter sales in the region in 2012 & #1 in sales in the district for 2013.

2011-2012 Dillard’s San Angelo, TX

Area Sales Manager

Responsible for scheduling, training and supervising 60+ associates in merchandising and increasing sales.

Increased sales in the home department by 13%; and the kids department by 24% over previous year sales.

Responsible for recruiting and interviewing new hires at job fairs and new applicants at store level.

2010-2011 Walmart San Angelo, TX

Support Manager

Supervised and oversaw at times over 50 associates to ensure merchandise is stocked on floor with average truck sizes of 2,000 pieces in grocery, 1,600 in general merchandise, and 1,400 frozen/dairy.

Responsible for taking care of any customer/associate needs so to ensure great customer/associate service.

Store sales - $84 million in sales, a 3% increase from the previous year and is classified as a non metro class.

2003-2010 RehabCare for OutPatient/Inpatient Rehab at SACMC San Angelo, TX

Community Relations Coordinator

In 5 months, positively impacted Outpatient facility with a 25% increase in admissions.

Increased external admissions for Inpatient Rehab by 30%.

Outpatient recognized for being 2nd in the division.

1999-2003 Bealls Giddings, TX

Store Manager

Increased projected sales of $940,967 to $1,022,731, an 8.7% gain in only 7 months.

Recruited, hired, and trained up to 50 new employees.

Implemented programs to increase new charge account activity with a 318% gain.

Giddings store was #1 in Sales Percentage to Plan, #1 in the district for having best shrinkage to plan out of 14 stores in the District and was recognized #1 in Credit Percentage to Plan in the entire Company.

Education

1990–1995 University of Texas at San Antonio

B.A., Business Administration and Finance.

Scholastic Skills: Accounting I & II; Business Communications; Money & Banking; and Windows experience (Excel, Word, and PowerPoint).

COMMUNITY SERVICE ACTIVITIES

East Angelo Lions Club – Joined in 2016. Elected in 2017 to the Lion’s board.

2017/2018 - Lion of the Year.

San Angelo Apartment Association Board Member – 2017 – Present

2018 – Chosen Vendor of Year by the San Angelo Apartment Association

Wall High School Band Booster Club – Elected in 2017 as vice president.

San Angelo Chamber of Commerce – A member of the Concho Cadre in 2003-2004 and 2016-2017 currently.

2018 – Elected by my peers as President of the Concho Cadre.

2019 – Elected President of the Concho Cadre for a 2nd term.

West Texas Healthcare Alliance (WTHA) – Elected President in 2005 by healthcare peers to educate healthcare with changes in Medicare.

Sun Down Lions Club – Elected 1st year Director in 2003.

Faith in Action – Advisory Board in 2003-2004.

SACMC’s RehabCare’s Consumer Advisory Board – Chairman in 2003-2010.

*Caregivers Day Out – community event reaching out to over 100 caregivers.

*Disability Awareness Event – community awareness outreach.

The ARC – Served as President: and Director for The ARC in 2005-2007.

Concho Valley MS Support Group – Advisory Board and Facilitator in 2003-2008.

Parkinson’s Support Group – Advisory Board and Facilitator in 2003-2008.

ALS Support Group – Past Co-Chair Committee of ALS Walk for the Concho Valley in 2006 and past committee member of ALS Walk.

Macular Degeneration Support Group – Board Member in 2005-2009.

Meals for the Elderly – Past Elected Board Member in 2004; volunteer in meals delivery; and in raising money for the organization thru yearly events scheduled.

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