Account Executive

Laura Ziegler

309-***-**** *.*******@**********.*** www.linkedin.com/in/laura-ziegler1

Laguna Niguel, CA 92677

New Business Development · Customer Success Management · Strategic Partnerships SUMMARY OF QUALIFICATIONS

Top-producing, sales and marketing leader with over 15 years of experience driving lead generation, branding, awareness, and revenue optimization. Adaptable and flexible, eager to apply sales expertise toward new challenges and industries. Employs influential communication techniques (written & verbal) to effectively convey and present new concepts and complex performance metrics to key decision-makers. Persuasively negotiates high-dollar contracts with clients, retains large accounts, and delivers innovative ideas to creative partners. Extremely resourceful and data-centric, incorporating best practices, innovative technology, and expertise in modern marketing trends to drive results. Committed to ongoing self-improvement with a willingness to adapt to new systems. Additional skills, processes, software, and platforms:

• Event Marketing and Trade Shows

• Cold Calling and Prospecting

• Video Conferencing

• New Product Launches

• Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams)

• Virtual Meetings (Zoom, Skype)

• Salesforce CRM, Sales Pipeline Management, and KPI Reporting

• CLOSER

RELEVANT PROFESSIONAL EXPERIENCE

Account Executive Adams Outdoor, Peoria, IL 2018 to Present Conceptualize and develop strategic advertising and marketing programs for multiple verticals blending digital display, social media, and outdoor advertising to expand targeted audience reach. Conduct detail needs analysis with clients to determine pain points and navigate through any objectives to drive new business solutions. Aggressively prospect, identify, and qualify new business opportunities in a hybrid work environment (onsite and virtually). Continuously establish and cultivate solid client relationships with some of the area's most reputable businesses and organizations. Generate sales reports to review with management teams to strategically overcome potential obstacles.

• Made an immediate impact utilizing expertise in cutting-edge sales strategy to achieve the number one regional ranking for new business revenue, client retention, and digital sales in 2019, 2020, & 2021. Multimedia Account Executive GateHouse Media, Peoria, IL 2007 to 2018 Recognized for meeting and exceeding ongoing revenue projections and continuous improvements to promote diverse business industries. Entrusted with high-dollar, white-glove accounts totaling over $1million in aggregate annual revenue. Employ persuasive engagement and keen listening techniques to uncover customer problem areas then identify and present solutions to meet their needs. Implemented surveys, competitive analysis, and sales funnels to gather data and formulate sales strategies to align with a clients’ mission, vision, and ROI. Effectively interacted with external marketing teams, agencies, and key decision-makers to drive brand consistency, special promotions, ongoing sales events, while optimizing audience reach. Utilized proprietary sales platforms and Salesforce CRM to organize and contact qualified customers and create and updated sales pipelines and KPI reports to review with managers.

• Awarded ‘Salesperson of the Year’ (2007, 2010, 2015).

• Recipient of the ‘Digital Diamond Award’ (2013, 2014, 2015, 2017). EDUCATION

The University of Iowa, Iowa City, IA Bachelor of Science – Business Administration with honors

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