Marketing Manager Communications Director

Patrick Flanigan

**** *********** ****, **********, ** 15241

412-***-**** *******@*****.*** linkedin.com/in/patrick-flanigan

PROFILE

Marketing Professional Communications Director Project Manager Team Leader

Experience building and leading marketing teams in multiple industries to achieve results.

CORE QUALIFICATIONS

Marketing Expertise and Management Team Building and Leadership

Excellent Communication Skills Project Management

PROFESSIONAL EXPERIENCE

CHROME Federal Credit Union, Washington, PA 2018 – 2022

Marketing Manager

Directed organization’s internal and external marketing programs.

●Developed marketing programs to reach targeted goals. Three consecutive years of loan growth (number and balance) and specific checking account increases for three years.

●Created and executed a plan that achieved goal of CHROME FCU being named Best Credit Union (2018 - 2021) and Best Mortgage Lender (2019 - 2021) in southwestern Pennsylvania.

●Coordinated social media, print, electronic, and community based marketing platforms.

Brentwood Bank, Pittsburgh, PA 2003 – 2018

Director of Marketing/Marketing Information

Led marketing teams for new account sourcing, corporate branding, and customer retention.

●Led team that designed, implemented, and directed marketing programs that increased customer retention from 63% to over 91% in three years.

●Created marketing communications programs that increased new customer acquisition by an average of 16% per year for four consecutive years. New customer profile exceeded expectations in every measurable category.

●Project team leader for implementation of marketing database program to attract, retain, and develop deeper and more stable relationships with current and prospective customers. Platform involved all department teams and all levels of management.

Black Box Corporation, Pittsburgh, PA 1984 – 2003

Marketing Manager 2000 – 2003

Managed domestic and international publications, catalog development, and technical documentation.

●Black Box Catalog received “Catalog of the Year” award three times from the Direct Marketing Association, and was recognized twelve straight years as the best catalog in its category.

●Coordinated expansion of Black Box Catalog from three international language versions to fourteen unique country-specific languages.

●Managed team that included writers, designers, technical illustrators, and photographers.

Patrick Flanigan 2 of 2

Marketing Supervisor 1996 – 1999

Managed domestic publications, catalog design and production, and internal communications team.

●Directed development of domestic Black Box Catalog, and launched the introduction of a dealer catalog designed for reseller network of data communications distributors.

●Coordinated the sourcing and expansion of a domestic reseller channel for non-Black Box labeled products. Products sold under private labels and branding.

Publications Supervisor 1990 – 1995

Managed catalog publications, product catalog development, and publication department.

●Directed team of writers and designers who produced marketing and technical copy and catalog design and layout for data communications and networking products.

●Introduced product specific team approach for development, presentation, and training.

Senior Writer 1987 – 1989

Created copy for new products introduced to Black Box Catalog.

●Created product application and technical understanding to deliver clear presentation of solutions for highly technical products.

Writer 1984 – 1986

Write copy and design company’s first ventures into non-technical publications.

●Coordinated development of public relations, advertising, catalog development, and internal communication programs.

●Worked with external design studios for the layout and printing of all publications.

SKILL SET

Team Leadership Results Focused

Marketing Communications Excellent Writing Skills

EDUCATION

Master’s degree Business Communications, Duquesne University, Pittsburgh, PA

Bachelor’s degree Marketing, St. Vincent College, Latrobe, PA

PROFESSIONAL AFFILIATIONS

Pittsburgh Technology Council Rotary International Group

Banking and FinTech Connect Merchant Level Sales

COMMUNITY SERVICE

Rebuilding Pittsburgh Together (RPT) – Help repair homes for low income and distressed areas.

Special Olympics – Coach and Mentor

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