Veronica Allen

Long Beach, CA *****

925-***-****

advs87@r.postjobfree.com

EXPERIENCE

Planet V, Long Beach CA — Founder & Director of Marketing March 2020- Present

● Owner of skin and body care company that produces, manufactures, and distributes zero waste beauty products

● Create engaging digital content to reach a broad range of audience members on social platforms; educate and organize public to fight plastic pollution, support local legislation and initiatives that supports zero waste, and encourage lifestyle

● Develop, design, and manage company website using Wix, responsible for all copywriting

● changes to reduce waste and create a circular economy

● Research opportunities for earned media and social influencer marketing; work with influencers to drive brand awareness

● Develop creative and engaging live and pre-recorded video reels for social media, study trends to increase visibility

● Design infographics and marketing materials using Canva and Adobe Creative Suite

● Organize community events, such as beach clean-ups, in partnership with other local businesses and non-governmental organizations; educate participants on the importance of preventing plastic pollution through waste reduction and corporate accountability

City of Long Beach, Office of Sustainability, Long Beach CA — Communications Specialist September 2021- October 2022

● Produce and coordinate timely content for email blasts, quarterly newsletters, social posts, workshops, events, and press releases related to local climate and sustainability initiatives using Adobe Creative Suite and Constant Contact

● Track engagement and drive growth for all social platforms, especially Instagram and Facebook

● Draft quarterly communications strategy for various platforms, manage social accounts and publish through Hootsuite

● Maintain and organize the Office of Sustainability’s communications systems, including photo and video libraries

● Manage, develop, improve, and maintain department website using Episerver

● Write meaningful and impactful short, medium, and long-form content for multiple communication channels

● Ensure consistency of department branding and voice in all communications

● Coordinate with partners from other City departments and local community organizations to expand sustainability programs, expand reach community members and to improve accessibility and equity in communications

● Project lead for Climate Ambassador Program, designed and led a course on digital media California State Parks, Mount Diablo — Park Aide

April 2020- June 2021

● Visitor services; educate and communicate with visitors on the importance of protecting and expanding public lands Springwave Studios, Long Beach CA — Content Manager October 2018- March 2020

● Tailor marketing and content type to target clients working in social and environmental justice

● Schedule, plan, and draft engaging content for various social platforms, including Twitter, Instagram and LinkedIn

● Measure and report effectiveness of communications activities and progress EDUCATION

California State University, Long Beach — Bachelor’s Degree in Environmental Science & Policy, with minors in Economics, Geology, Geography

August 2015- December 2019

Universidad Veritas, San José, Costa Rica — Completed courses in Spanish and Conservation March 2018-July 2018

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