Art Director Digital Marketing

Proficiencies

• Adobe Creative Suite

• Aesthetic Sensibility

• After Effects / Adobe Animate

• Critical & Creative Thinking

• Sketch / Invision / Adobe XD

• Adaptability

Min Lee

Art director / Designer

Art Director

1Day1Song.Inc, South Korea

May 2012 – Jan 2014

• Created simple, user-friendly interfaces for iOS and Android, effectively integrating user needs and promoting overall brand identity and awareness through mobile interfacing and advertising.

• Headed the entirety of the development for an app to bring brand identity to mobile interface and user experience, achieving numerous award selections, including Editor’s choice, #1 Free App, and Best App of the Week. Art Director

Cosgrove Associate, New York, NY

Jan 2014 – Jan 2019

• Ensured appropriate and top-quality results on all projects by identifying areas of improvement and hands-on design conceptualization and execution.

• Developed creative concepts for multiple high-profile companies, including Disney, Apple, Visa, JPMorgan Chase, Wells Fargo, the NFL, AARP, William-Sonoma, New York Life Insurance, JetBlue, and Barclaycards.

• Designed and executed the successful launch of several Barclaycard and Apple campaigns, including the design of the agency’s first landing page concept for Barclaycard. Created new email templates that helped secure the contract with Barclaycard.

Freelance Art Director

CrossFit Step Up, Wepet Biolab, Wavvvve Lounge&Cafe, Logg.Inc, South Korea Sep 2020 – Present

• Established brand identity system for start-up companies: fitness gym, music streaming royalty payout platform, pet e-commerce, and retail restaurant.

• Ensured brand consistency and recognition by implementing the brand identity system across packaging, products, and marketing collateral.

• Designed and developed branding for retail restaurant ‘Wavvvve’, resulting in features in various magazines, including Hypebeast Korea’s “Jeju Island hot places best 8”. Freelance Art Director

Cosgrove Associate, New York, NY

Dec 2021 – Present

• Developed numerous digital marketing campaigns for Visa and JPMorgan Chase.

• Designed engaging and compelling social media campaigns for JPMorgan Chase’s Home Lending division that were executed on Facebook, LinkedIn, and Instagram.

• Established a creative merchant offer and Visa installments campaigns for Visa, which was selected and implemented across multiple channels including landing pages, banners, emails, animated videos, and social media posts. A multi-disciplinary art director with a demonstrated history of top U.S. brands in technology, hospitality, financial institutions, and startups. Skilled in Digital Marketing Design, Advertising, and Branding & Identity. 917-***-****

*******@*****.***

www.linkedin.com

www.minleedesigner.com

User Experience Certificate in Design

General Assembly, New York, NY

Bachelor of Fine Arts in Graphic Design

School of Visual Arts, New York, NY

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