Marketing Director Creative

Scott Works

**** ******* **** **. *****, FL ***** 813-***-**** *********@*******.***

●Manage creative team of inhouse and freelance graphic designers with editorial and art direction for 4 brands and 17 specialties. .

●Marketing oversight for MCR Health, AMA Health, Huntingdon Behavioral Health and Balanced Wellbeing.

●Performance-driven professional with over 22 years of combined expertise in all aspects of Marketing, Communications, Customer Experience, Employee Engagement, Training & Development, Copywriting and Events Management.

●Proven leader with excellent business acumen and ability to assess and create roadmaps, prioritizing, planning and executing with success, creativity and discipline.

●Performance-driven professional with over 32 years of combined expertise in all aspects of HR, Marketing, Communications, Customer Experience, Employee Engagement, Training & Development, and Events Management.

●Proven leader with excellent business acumen and ability to assess and create roadmaps, prioritizing, planning and executing with success, creativity and discipline.

KEY ACHIEVEMENTS IN MARKETING & ADVERTISING

●Strategic business leader in shaping the company’s long range vision and strategy.

●Marketing oversight of 17 Specialties in a five-county area, gaining market share of over 4K new patients annually, through aggressive TV, print, digital, radio, direct mail, billboard, social media, and sponsorship campaigns.

●Designed and executed the Customer Experience Training Revolution, changing the face of service, increasing MCR’s net promoter scores from the 30th percentile to the 90th.

●Multiple Telly Awards for outstanding TV spot creation in national competition, best regional spot category.

MCR HEALTH - Bradenton, FL

Senior Director of Marketing, Communication, and Customer Experience 2014 - 2023

●Implemented corporate strategy, brand positioning, marketing, public relations, and tradeshow activities.

●Led cross-functional initiatives to exceed brand goals for 17 different specialties.

●Oversaw a team of 10+ marketing professionals (in house & freelance) providing mentorship, art, and project management direction and copywriting.

●Launched new digital properties through social media, SEO, and blog development with staggering results: 165% increase in website traffic during first year and increased average time spent on website by 15%.

●Led multi-brand/multi-website relaunch within timeline and under budget, saving over $300K in costs first year.

●Grew market share through trade show presence for both Huntingdon Behavioral Health and BWB.

●Oversaw the MCR Foundation, creating large scale events, increasing contributions by 42%, and raising over $52 million assisting underserved patients last year alone.

●Led the development of a new content marketing program/robo calls growing existing contact database by +20%.

●Managed large scale Health Fairs and events engaging thousands of residents/new patients to our brand.

●Led employee engagement initiatives including Annual Team Meeting (1200 employees), Nurse Appreciation Days, Doctor Days, Community service projects for patients, home makeovers, projects benefiting veterans, underprivileged children, and Make-A-Wish kids.

●Directed branded promotional videos, boosting both patient and employee engagement.

●Executed all external sponsorship activities for sports groups, schools, civic groups and events that furthered our brand reach. .

●Managed creative agencies and led agency RFP process and strategy.

●Managed a budget of $2.5 million, consistently exceeding ROI goals.

●Collaborated with cross-functional teams, including medical, business development, Outreach, HR, and Quality Improvement.

●Oversaw all four brands’ reputation management, listing management reviews, and google analytics and social media.

CHAMPS SPORTS, DIVISION OF FOOT LOCKER INC. (Fortune 500 Company) - Bradenton, FL

Director of Human Resources 2008 - 2014

●Oversaw Talent Acquisition, Talent Management, and Performance Management system tools for 6000+ employees.

●Oversaw all compensation and benefits, hiring, and terminations.

●Developed Employee Engagement & Retention, Succession Planning, Total Rewards, and Compliance programs.

●Developed and oversaw the Regional and National Corporate Conferences.

●Oversaw Corporate Relocations and subsequent home purchases and sales throughout the country.

●Oversaw 10 Acre Corporate Campus including Facilities Maintenance, grounds keeping, and new construction.

●Responsible for $8 million Human Resources, Training & Development, and Capital Building Budgets.

CHAMPS SPORTS, DIVISION OF FOOT LOCKER INC. (Fortune 500 Company) - Bradenton, FL

Training Director 2006 - 2008

●Developed seminars, workshops, web-based training podcasts, and Learning Management System modules for 550 store chains.

●Conducted and supervised a variety of training and development programs and curriculums targeted for 6000+ associates.

●Improved employee morale through development of contests and incentive competitions.

●Planned, organized, and directed a wide range of training activities to help maintain and improve associate’s job skills and leadership skills.

●Developed cutting edge training videos to engage and educate associates in a variety of job related and management skills.

CHAMPS SPORTS, DIVISION OF FOOT LOCKER INC. (Fortune 500 Company) - Bradenton, FL

Human Resources Director, Southeast Region 2003 - 2006

●Led the recruitment and retention functions to ensure talent markets are understood, managed and cultivated to create a continuous supply of high-quality candidates.

●Responsible for recruiting high quality candidates, interviewing, training, evaluating, and investing in associates to develop, manage, and engage all team members to maximize their full potential.

●Collaborated in the evaluation, development, and rollout of applicable electronic systems to streamline recruitment processes and procedure

THE SPORTS AUTHORITY - Fort Lauderdale, FL

Marketing Director 1995 - 2003

●Designed, implemented, and facilitated Marketing plans for International big box Retailers.

●Managed a team of 25 in all aspects of Marketing including, Graphic Design, Promotions, Visual Merchandising, Outdoor/Stadium signage, and Weekly National Newspaper inserts.

●Responsible for all Print, TV, Radio, Media,

●Planned and administered a Marketing Operations budget of $9 Million

CHAMPS SPORTS, DIVISION OF FOOT LOCKER INC. - New York, NY

Brand Manager 1990 -1994

●Oversaw branding strategy for 550 store retail chain.

●Responsible for all aspects of interior store design, floor and wall covering, lighting, fixtures and signage.

●Oversaw all aspects of Marketing including, Graphic Design, Promotions, Visual Merchandising, Outdoor/Stadium signage, and National magazine campaigns.

●Responsible for all Print, TV, Radio, Media.

●Planned and administered a Marketing Operations budget of $9 Million.

●Hillsborough Community College, Tampa, FL

●Employee of the Year MCR Health, 2014, 2015

●MCR Health Team of the Year - Marketing (voted on by 60 department heads) 2014, 2015, 2016

●MCR Health Excellence Awards, 2014, 2015, 2016, 2017, 2018, 2019, 2021, 2022

●Executive Education Program Certification, Foot Locker, Inc.

●Society for Human Resource Management (SHRM), National Member

●4 time recipient of the Outstanding Associate Leadership Award, Foot Locker Inc.

●Classes leading to SHRM Professional Certification

●Board of Directors for United Way, Manatee County

●Manatee County Chamber of Commerce, Valued Community Partner recognition, 2019, 2020, 2021, 2022

HIGH IMPACT CANDIDATE, for CREATIVE DIRECTOR

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