Vice President Focus Group
Resume:
MUSTAFA TURUNC
PRODUCT, PORTFOLIO, PROJECT & KEY ACCOUNT MANAGEMENT
PAYMENT SYSTEMS & FINTECH
*************@*******.***
Lake Mary, FL
/mustafaturunc
Permanent resident.
Do not require work authorization or sponsor to work in the U.S. EXECUTIVE SUMMARY
o Dedicated to add value and contribute. Energic, focused, honest. Thinker for innovative decision making. Takes responsibility and initiative without hesitation. Collaborative on teamwork. Open to new challenges, self improvement and learning new things. Full-time learner, willing to share. o Experienced at strategic planning, execution, branding, digital marketing, project management, campaign management, content generation and efficient budget management. Effective at conceptualizing and implementing online and physical marketing campaigns through creative and innovative thinking. Excellent interpersonal skills aimed at building relationships across all organizational levels. Adept in working with interdepartmental teams from different disciplines. Enjoys projects from conception to completion.
Cofounder - WOM Coffee LLC
The Café View, FL 11 2020 – 10 2022
Chipmunk Coffee, NY 08 2016 – 05 2020
o Created 2 different brands from scratch as an E2 Investor's Visa holder in 2 different states. Completed all legal requirements from establishing the company, getting all the permits and certificate of registrations.
o Set up and prepared all social media and google business accounts to manage marketing activities, communicate effectively and build a reputable PR.
o Led and coordinated the agency for logos, artworks, print materials, art videos for special days and holidays, aiming for consistent online existence and reliable communication for the brand. o Created the menu, built the deals with suppliers, built the team and trained them, executed the online order infrastructure for the growth.
o Launched short- & long-term plans, studied in depth analysis of cost and adapted the margins for the highest profit from the products.Developed strong and long-lasting relationship with guests and 3rd parties. Played key role in business growth year to year. Successfully sold 2 brands in order to get back to own profession.
EXPERTISE
Product Management
Project Management
Marketing Strategy
Team Management
Relationship Management
Budget – P&L
Digital Marketing
Data Analytics
Branding
Campaign Management
Portfolio Management
Content Generation
E-commerce
EDUCATION
M.A. in Marketing
Communication Management
University of Galatasaray
Istanbul, Turkiye
2007 - 2008
B.A. in Business
Adminisration
University of Yeditepe
Istanbul, Turkiye
2001 - 2005
TECH SKILLS
Microsoft Office
CRM Tools
Google Analytics
Social Media Analytics
Square WeeBly
AS 400
Moody’s Risk Analyst
CoreFinans
WORK EXPERIENCE
Param - International Key Account Manager 01 2023 – Present o Drive new customer acquisition for the pioneer financial technology supplier of Türkiye, as the 1st e-money licensed corporate in the market.
o Find out the need of new client, advise on the solutions including issuing, acquiring, processing, lending (BNPL or instalment), open banking and loyalty program (wallet, co-brand card) services with VISA, MasterCard and Discover licenses.
o Build the roadmap with client and be the bridge between companies, from NDA execution to product delivery. Lead the project with IT and related departments. o Deliver tailor made solutions with immaculate API integrations which allows accepting payments from all types of cards with highest successful transaction rate in the market, providing PCI DSS Level 1 and ISO security standards.
o Promote loyalty systems generates deals with all card brands on one platform and encourage for hassle-free instalment feature implementation.
o Introduce dashboards to new clients which allows getting comprehensive reports with consolidating all virtual and physical POS transactions, managing all accounts transactions and statements on one interface with 29 integrated banks via open banking system. Assistant Vice President – Finansbank Headquarters (Qatar National Bank owned) Debit & Overdraft Account Product Management 07 2010 –06/2013 Core products: CardFinans Nakit (Debit of Finansbank) and Overdraft Account o Simply One Card, Turkiye’s first 2in1, Credit and Debit combo card. Worked with numerous joint business, IT and operation units on the giant project. Not only halved the cost of everything but also increased the productivity with a great pace. o Money Point feature built as the continuous cash back reward program which allows customers to earn points on every shopping transaction. Rates vary on bank pos and nonbank pos. o With the rise of E-Commerce, 3D secure system built which sends an authentication code triggered by the bank to let cardholder finalize the transaction. o PosPara - First Cash-back on POS feature in Turkiye, created from scratch, result with an award. o Instant Card Service created for branches to optimize labor and customer satisfaction. o Important CRM project ‘Campaign Module Architecture’ started with IT and Analytics. o Installment Feature for Overdraft Account was both first in the market and a game changer. Customers got to use their overdraft limits just like a loan without any formalities. New look at overdraft boomed the volume and it was an ATL campaign on all TV and radios. o Youth segment credit card (CardFinans GO) field visits, focus group studies. o Trained new to bank employees on debit cards and overdraft accounts for 3 years in a row. Supervisor – Finansbank Headquarters (Qatar National Bank owned) Retail Banking, Sales & Strategy Supervisor 10 2005 – 11 2009 o Created daily, weekly, monthly reports for the Executive Vice President in 3 segments of Consumer, Affluent and Small Business Banking
o Prepared performance reports with requested variables for 11 regions and 224 branches. o Designed and advised growth strategies to the low performing branches and monitored their improvement on profitability.
o Quoted 7-digit business loans and savings account interest rates. LANGUAGES
Turkish - Native
English - Fluent
AWARDS
Stevie Awards - 2015
Winner with DenizBank
Campus Cards
MasterCard Awards -2014
Debit Growth Category ranked as
2nd in Turkiye market
Visa Rome Challenge - 2012
Winner of Debit Cards PosPara
Campaign with CardFinans Nakit
Visa New York Challenge - 2011
Winner of Debit Cards POS Volume
Campaign with CardFinans Nakit
ACHIEVEMENTS
70% increase in POS volume
of Paracard in a year, 90bps
Turkiye market share increase -
2015
42% increase in POS volume
of Neo in a year, 54bps Turkiye
market share increase - 2014
Highest Growth between
VISA Debit Cards POS Volume
with CardFinans Nakit - 2011
ALL 5 Star Google reviews
The Café View 2022
Assistant Vice President– Akbank Headquarters (Citi Group Partnered) Debit & Prepaid Cards Product & Portfolio Management 07 2013 – 04 2014 Core products: Neo (Debit of Akbank), Starbucks Prepaid o Developed consistent cash back feature, to increase active customer pool, sales volume and profit for debit card. This feature announced as an ATL campaign on all TV and radios. o Customer segmentation project planned and executed with MasterCard Advisors team. Analyzed the Big Data to categorize the cardholders and identify spending patterns. According to customer behavior results, decided on the strategy for each customer segments. Achieved an important increase and market share as a win.
o Designed portfolio actions such as activation, upsell and churn campaigns. o Starbucks card was built and improved during the years as the loyalty program solution for coffee lovers as a prepaid card. Very complex project with IT, operation and product departments of bank and Starbucks, completed successfully. Kept every dependent at the same page with interpersonal skills. o Started the mobile improvements on this loyalty program as well. Department Head – DenizBank Headquarters (Sberbank owned) Debit & Prepaid Cards, Product & Portfolio Management 05 2014 – 08 2016 Core products: Paracard (Debit of Denizbank), PTT Card (Debit of USPS of Turkiye) o Responsible for managing 7 products in line of improvement, innovation, growth and profitability. Established data-driven, metric-focused and market-based product development roadmaps. o Planned and launched new products, new features and process optimizations with IT departments. o Designed strategies and new services (call, text and e-mail) to improve overall customer experience. Driven new initiatives to maximize target volume and market share. o Led all marketing activities for portfolio growth with CRM and Analytics. Built actions for cross sell, upsell, acquisition, retention strategies.
o Owned P&L, end-to-end strategy and customer experience of debit-prepaid programs. o Maintained close communication with internal departments such as sales, acquisition, CRM, IT; regulatory and legal teams, as well as third party providers.
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