KAREN KESSLER-TANAKA - RESUME
*******@**********.***
https://www.linkedin.com/in/karenkesslertanaka/details/experience/
https://www.instagram.com/karenkaytee/
https://www.instagram.com/gilded.lilyfurniture/
The CB Pitch
SUMMARY OF SKILLs
Passionate about creative, grammatically correct, writing, research and reporting with clarity and technical accuracy
More than twenty years experience in design and copywriting of B2B and B2C marketing communication materials and campaigns including website design and content, and radio and TV advertising
Skilled at condensing complex information for a variety of audiences, including copy, tone, voice, structure
Familiar with AP and Chicago Manual of Style – excellent proofreader
At ease with rigid deadlines, multi-tasking, prioritizing and organizing, and switching focus quickly
Comfortable working with agencies, publishers, designers, tech and other vendors
Enjoy being a team player as well as working individually
Adept on various Social Media platforms, SEO, Microsoft Suite, Google Docs, Excel, Outlook, Teams, PowerPoint, MailChimp, SalesForce,
Bonus three years frontline retail experience to my writing/journalism background
EXPERIENCE
TJMaxx, Highlands Ranch, CO
2018 – 2023
Merchandise Coordinator – Jewelry
Prioritizes a positive customer experience in the purchase of quality product in the effort to maximize sales
Accurately processes and prepares/displays merchandise for the sales floor according to company standards
Manages flow of inventory
Communicates jewelry specifics, such as metals, stones, care, etc.
Helps customer choose pieces appropriate for occasion - or for personal pleasure. Actively suggests accompanying pieces to complete a look
Maintains attractive display of product presentation both in cases and for customer inspection
Prioritizes a positive customer experience to maximize sales
Accurately processes and prepares merchandise for the sales floor following company procedures and standards
Initiates and participates in store recovery as needed throughout the day
Maintains all organizational, cleanliness, and recovery standards for the sales floor and participates in the maintenance/cleanliness of the entire store
Upwork Contributor
2022 – Present
Writing Contractor
Create proposals and submit bids for a wide variety of content creation, including government, corporate needs, writing/editing/proofreading, reviews, white papers
Party America (City), Arvada, CO
2003 - 2016
Owner
Updated and coordinated customer databases, spreadsheets and lists for events, marketing
Coordinated group emails and mailings
Posted routine content updates on websites and social media platforms
Charter Communications, Greenwood Village, CO
2008 – 2010
Marketing and Communications Specialist
Initiated, developed and wrote interactive semimonthly internal newsletter, maintained accurate email/subscriber list for The CB Pitch
Collaborated with vendors on cost of newsletter and designers on the brand
Wrote marketing materials for various campaigns
Created and maintained content of internal website
Website restored employee confidence - 75% climb in company confidence
Collected and curated employee and customer feedback
CED Magazine, Highlands Ranch, CO
2000 - 2001
Web Editor
Investigated, researched and interviewed subjects and wrote original technical and human interest content for CED Daily Direct, the internet-based newsletter of CED Magazine
Produced daily with a strict deadline to over 200,000 subscribers
MediaOne, Englewood, CO
1998 - 2000
Manager and Editor, New Media
Conceived and brought live both Internet and Intranet sites for one of the world’s largest broadband communications companies
Internet traffic climbed to 750K page views within one month of launch
Employee survey indicated a much higher degree of satisfaction with MediaOne company transparency because of Intranet communications
Headed rebranding team during AT&T’s acquisition of MediaOne
Burst Communications, Englewood, CO
1996 - 1998
Marketing Director
Created and maintained corporate website in a budding Internet world
Envisioned and directed all marketing, advertising and public relations campaigns and efforts for corporate and eight U.S. offices
Directed creation of corporate identity and standards
Developed and produced direct mail campaigns
Negotiated and managed all advertising contracts
Maintained marketing budget and all coop funds
EDUCATION
Bachelor of Science, Journalism
University of Colorado, Boulder
Masters in History(continuing)
University of Colorado, Colorado Springs
VOLUNTEERING
United States Air Force Academy
Co-President, Colorado Parents Club, 2015 - 2016
All Service Academies Ball Board Member 2015 - 1016
9News Health Fair
United States Fencing Association – Parent Member
Cherry Hills Christian School – Library Assistant/Paid Library Assistant