Promotional Manager Public Information

Ronald J. Hansen

**** * ********** **, #***. Plantation, FL 33322

+1-445-***-**** • ***@***********.***

EXPERIENCE

Sin City Cabaret, Philadelphia, PA 12/2020 – 6/2022 General Manager

• Day-to-day operations of the region’s largest Ultra Club and Cabaret

• Created a digital training program and on-boarding process

• Train, schedule, manage, and evaluate an everchanging staff of 50+ hospitality employees

• Daily coordination of 1,000+ entertainers working as independent contractors

• Application of Customer First principles, consistently providing a first-class experience for all guests

• Public Relations, TV appearances, sponsorship & ad program creation and sales

• Special Event planning, celebrity appearance negotiations and handling, VIP program creation

• Created a custom bar program and drink menu, incorporating brand sponsors and goals, as well as bottle sales programs, resulting in NE’s largest seller of Patron and Hennessy spirits 2021!

• Created an outsourced kitchen program and new menu to increase revenue, while integrating it with a new beverage program driving sales of specific brands The WOT Group, Philadelphia, PA 12/2005 – PRESENT

Consultant (contracted to clients)

• Learn the business of clients, evaluate opportunities and their industry, and advise on how to best reach corporate goals and new growth

• Advise clients on overall business practices, development opportunities and possible expansions

• Work directly as a representative of the company to fulfill contracted projects

• Focus on event related marketing and program execution The Paradise Challenge, Miami, FL 1/2013 – 4/2016

Business Development & Sales (contract)

• Create a sponsorship and sales program for multiple international events, selling over $200,000 per year in direct event sponsorships

• Execute marketing opportunities for a combined social media reach of 100+ million followers

• Work directly with sponsors to build new marketing programs with a focus on revenue generation, new sales, and brand awareness

• Manage day-to-day sponsor and model/photographer relationships and contract commitments

• Create, sell and mange a vendor program as well as an interactive event program

• Plan, sell, and execute international event program New Jersey Motorsports Park, Millville, NJ 3/2011 – 9/2012 Director of Corporate Sponsorships (contract)

• Exclusive representation for sponsorship sales for all of NJMP’s assets, including: (24) ticketed spectator events, season long “Official” sponsorships, vendor program, exhibits, pouring rights, consumption deals, retail sales program, fan gear, and other areas of business development

• Audit and make recommendations on existing contracts including an initial Chapter 11 process

• Execution of all related contracts from initial communication through post program compliance reports

• Work with sanctioning bodies & internal departments to execute events and grow sponsor involvement

• Identify and value existing assets before creating and presenting proposals and marketing decks

• Identify and create innovative programs to sell new areas of revenue

• Work with management to advise and assist in planning expansion and new asset construction

• Research and negotiate new contracts for internal vendors

• Analyze departmental spending and identify areas for budget savings and new partnerships JLowe Racing, Bryn Mawr, PA 12/2005 – 2/2008

Director, Team Operations

• Manage all day-to-day operations of a professional race team in the Grand American Rolex Series

• Plan long-term strategies, create a business plan and annual budgets

• Research, solicit, pitch and support, all sponsors and partnerships, to raise $2 million+/season

• Develop and oversee all marketing efforts including website, public appearances, TV coverage, giveaways, logo’s & graphics, and promotions

• Assist sponsors in their own marketing efforts and event planning related to their sponsorship benefits BBS USA, Braselton, GA, Philadelphia, PA 7/2006 – 7/2007 NorthEast Regional Sales Rep

• Research and qualify new Authorized Dealers and Authorized Tuners for the entire BBS product line

• Support Aftermarket and Motorsports industry through car clubs, public events, tech sessions and open houses through a grassroots approach

• Plan and host public information, training, and tech sessions on the wheel industry as a whole

• Train new Authorized Dealers and Tuners on qualifying new leads and supporting existing customers

• Work independently from a remote office to exclusively manage and support 13 US States & Eastern Canada

• Responsible for establishing 71 new Authorized Dealers in the first year of the new program, resulting in a 20% increase in regional revenue

Analytical Graphics, Inc, Exton, PA 8/1997 – 6/2006 Events & Promotional Manager

• Oversee and execute all aspects of 45+ tradeshows and public displays per year

• Maintain inventory of 8 separate exhibits and all related electronics and hardware

• Responsible for the design and build of traveling corporate displays ranging from 1oos.f. – 1,000 s.f.

• Oversee all aspects of annual 1000 attendee, 4-day Users’ Conference

***2006 Stevie Award “Best Convention” ***

• Plan and execute 4-5 multi-city roadshows per year along with 3 annual multi-day training conferences

• Plan and execute 20+ yearly themed receptions and parties

• Plan promotional programs with $300-$500k of promotional giveaways per year

• Local and Industry charity and fundraiser support

• Contract negotiation, site selection, and RFP generation for properties, vendors and outside planners

• All aspects of lead generation campaigns from concept to production to follow-up reporting

• Research & coordinate strategic partnerships with hardware and software vendors in related industries

• Day to day assistance with all types of typical marketing job responsibilities

• Worked directly on the NORAD Tracks Santa project with NORAD (576 million web hits in 24 hours) www.noradsanta.org, as a goodwill holiday campaign

• Worked to establish Center for Space Standards Institute (centerforspace.com) as an Aerospace Think Tank, set up a public lecture schedule, Webinars and marketed the group as a whole, as well as individuals, for all scientific needs

Ralston Resorts/Vail Resorts, Keystone, CO 3/1996 – 5/1997 Marketing & Sales Departments

• Sales of complete vacation packages to the resort in Summit County, representing all properties both private and resort owned

• Research competitor analysis, lift ticket sales, customer feedback and pricing and promotion strategies inside the CO market

• Marketing of Keystone’s first year of Snowboarding, and creation of “Area 51” Terrain Park

• Represent the resort and entire Summit County to potential tourists, becoming an expert on all activities from local transportation and restaurants to on-slope activities and resort amenities

• Attend and complete Management Training Program

• Work with the Executive Office on the Vail IPO (NYSE: MTN) EDUCATION

• Drexel University, Philadelphia, PA

- BS in Business Administration - Management Information Systems, Marketing, 2000

• Vail Resorts Management Training Program, 1997

• Dale Carnegie Leadership Training Program, 2005

SKILLS

• Florida 215 Health & Life (Including Annuities & Variable Contracts) Agent License

• PADI AOW & Nitrox certified SCUBA

• Extensive experience with MS Office, Google docs, Apple suite, Adobe suite

• Fundamental understanding and varied experiences with database, CRM, html, email programs

• Experience with most POS systems, accounting programs, merchant processing ACTIVITIES

• Founder/Designer: RaceChairs Performance Furniture (www.racechairs.com), 2006-2019

• Volunteer SCUBA Diver, NJAAS (Adventure Aquarium, Camden, NJ), 2014-Present

• Internationally published photographer, car & motorcycle racing (club & professional levels), snowboarding, cooking, international travel (41 countries to date)

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