Marketing Manager

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SHERRYL CLAY

**** ********** **** ********, ** 75070 469-***-**** ***********@*****.***

http://www.linkedin.com/in/sherrylclay

Results-driven marketing and communications professional for B2B and B2C audiences for global, national and regional organizations in technical and engineering spaces. Focus on broad-based planning for both strategic and go-to-market (GTM) programs with concentration ranging from small-to-midsized (SMB) to Enterprise organizations. Hands-on experience in project management, brand- awareness, lead nurturing, content development, partner/field marketing, awareness creation and ROI. Life-long learner with outstanding analytical, creative and collaborative abilities across all organizational levels. CORE ABILITIES/COMPETENCIES

Marketing strategy Webinar production & delivery Analytics & reporting

Campaign management Branding standards alignment Project management

Digital marketing B2B Demand generation Website development

Event management Lead nurturing/journey mapping Partner & Sales enablement

Content development Partner & field marketing Budget management PC and MAC literate with advanced status and expertise in GSuite, Microsoft Word, PowerPoint, Excel, Outlook, Access, WordPress Salesforce.com, HTML, SharePoint, Monday.com, Asana, Marketo, Eloqua, Zoom, WebEx, GoToMeeting/Webinar, Smartsheet, SplashThat, Adobe Illustrator, Facebook, Twitter, LinkedIn, OneHub, HootSuite, Bambu PROFESSIONAL EXPERIENCE

Senior Channel & Field Marketing Manager

BLUEVOYANT – NEW YORK, NY 6/21– 2/22

Development, growth and fostering marketing partnerships with channel partners and field marketing organizations for expert- driven cybersecurity services company

Construction of co-marketing programs leveraging BlueVoyant and partner resources and services, while ensuring brand, messaging and timing consistency with corporate and sales objectives Content creation (collateral, presentations, emails, webinars, videos and digital) and campaign initiation to educate, engage, and drive demand with partners

Collaboration with key BlueVoyant stakeholders to align and nurture mutually beneficial relationships with channel and technology partners

Development and management of partner recruitment initiatives and events New partner onboarding and enablement

Management of large scale, national events and activities; production and execution of .conf21 digital event which generated more than 500 leads for the company

Preparation and delivery of regular marketing status updates and performance reports for all levels of the organization PULSE SECURE – SAN JOSE, CA 1/20 – 2/21

Senior Channel & Field Marketing Manager

• Creation, execution and management of regional channel, distributor and field marketing programs for market leader in Zero Trust Network Access (ZTNA) and SaaS, cybersecurity space. Alignment with key stakeholders including C-level Executive team, Product Marketing, Sales Management and Key partners to optimize program performance and meet pipeline goals

• Leadership of regional channel managers and senior sales leaders on collaborative, annual and quarterly planning to ensure partner enablement and alignment with strategies, objectives, and priorities.

• Develop and nurture close relationships with key channel, alliance and distribution partners to strategically drive their revenue through joint marketing plans for Pulse Secure products and solutions

• Analyze product and program success in market, adjust marketing tactics and programs where needed to ensure the best ROI

• Build and manage joint regional marketing plan and engagement framework for all partners, including go-to-market activities such as thought leadership, customer success stories, and demand generation activities

• Design and development of comprehensive co-brandable tactics, assets and content built for use in awareness, enablement and lead/demand generation. Includes but not limited to campaign kits, datasheets, solution briefs and web pages

• Definition and management of regional budgets; management of MDF budgets for North American regions

• Planning, management and execution of integrated programs including webinars, tradeshows, email, social media,lead generation and other custom events/activities with channel and distribution partners; in 2020, produced and executed 27 joint partner sessions in a 5 month period, generated $4.5 million in pipeline.

• Leverage of corporate/global campaigns, messaging and activities to fit regional needs and further drive pipeline.

• Steady cross collaboration and communications with supporting marketing functions including global corporate marketing, demand generation, product marketing, social media, training and others to develop go-to-market messaging focused on C- suite decision makers

• Coordination of regional strategy and execution of aligned field programs 2

RUCKUS NETWORKS/COMMSCOPE – SUNNYVALE, CA 2019 – 2020 Senior Field and Channel Marketing Manager

• Management and execution of North American marketing programs for converged network and endpoint solutions provider

• Focus on strategy,implementation and development of joint business plans, go-to-market messaging, and enablement programs

• Partner with fundamental stakeholders from key channel and alliance partners, field sales, business development, product and corporate marketing to develop strategies,execute tactics for demand generation, pipeline and revenue objectives

• Alignment between sales and marketing to ensure agreement and alignment of goals

• Collaboration with elite and national partners on annual and quarterly marketing plan implementation

• Creation, enablement and deployment of local/regional/national marketing programs that can include digital email campaigns, online advertising, tradeshows, conferences, training seminars, webinars, and content syndication

• Development of marketing strategy and lead generation plans; progress tracking and adjustment for changes in the marketplace and competitive conditions

• Design and execution of both broad-based campaign initives as well those aimed at vertical markets such as k-12, higher education, hospitality, MDU and healthcare, offering connectivity and integrated IoT solutions

• Demonstration of program effectiveness and impact through plan results, data reporting and dashboard development

• Identification of customers who will participate in activities such as case studies, editorial by-lines, videos and webcasts

• Development of regional campaigns, producing and aligning various tactics with the buyer’s journey

• Management of end-to-end market development funds (MDF) process including proposal management, review, acceptance/rejection and proof of performance

HITACHI CONSULTING – ADDISON, TX 2017 – 2018

Integrated Campaign Marketing Manager – America’s Team

• Development and execution of targeted (ABM) marketing programs across multiple channels, vertical industries and personas for field Solution Sales and Professional Engineering teams

• Partnership with key stakeholders including product marketing, Sales team leaders, alliance/channel partners, corporate marketing, event management, digital teams, and third-party agencies to develop and execute account-based marketing strategy, demand and lead generation plans

• Creation of campaign elements and corresponding assets designed to accelerate pipeline growth, win net-new logos, capitalize existing accounts and maximize ROI

• Definition of list segmentation; identification of target accounts, development of messaging, value propositions, creatives, content, and

• Continuous status assessment of overall programs; reporting of KPIs – pipeline, opportunities generated/won, etc. Recommendation and implementation of necessary adjustments

• Collaboration with sales and corporate marketing to identify customers for case study and testimonial development

• Active participant in QBRs, sales team planning sessions and status calls

• Creation and management of multi-touch nurture campaigns in Eloqua

• Production and delivery of core deliverables including emails, invitations, white papers, newsletters and executive profiles

• Enablement of sales teams; development of materials and coordination of client pitch presentations

• Supervision of creative team, vendors and third-party service providers HEWLETT PACKARD ENTERPRISE – PLANO, TX 2015– 2016

Global Campaign Marketing Manager – Enterprise Group

• Planning, development, and management of end-to-end, multi-channel integrated, digital Demand Generation and Awareness campaigns for the largest, fastest growing segment of Hewlett Packard Enterprise – HPE Just Right IT for Small and Midsize Business (SMB)

• Leadership and development of multi-touch nurture campaigns in Eloqua; development of framework, content strategy and mapping of available assets to the buyer’s journey

• Development and translation of tactics for use in all Just Right IT initiatives including emails, landing pages, banner ads, call guides, telemarketing, etc., for execution by regional and channel marketing teams

• Leadership and collaboration with key stakeholders, regional marketing, content strategy, channel partner/alliance organizations (Intel), product marketing, business units, branding and agencies to develop impactful programs for new campaigns, complete rebranding and refresh initiatives

• Regional marketing enablement and support; collaboration on customization and localization of tactics and calls to action

• Tracking and reporting of Marketing Qualified Leads (MQL) and other Key Performance Indicators (KPI’s) to monitor impact and determine areas of action. Communication of results on regular basis

• Production and management of major projects including video series and interactive white papers

• Engagement with product development and business units to develop core and channel tactics and messaging in support of go-to-market strategies and new product introductions (NPIs) for servers, storage and networking offerings

• Maintenance and management of campaign program budget, project schedules, approvals and other project-related needs

• Management of contractors, third-party agencies and vendors for development and delivery of projects. 3

TREND MICRO, INC. – IRVING, TX 2014 – 2015

Global Integrated Marketing Manager – Cloud & Data Center Security

• Identifying, creating, delivering and project management of highly targeted, integrated, account-based marketing programs for industry leader in Cloud and Data Center Security space

• Aligned with global, regional teams and ecosystem partners (AWS, Microsoft, VMWare) to develop and execute integrated program plans across all marketing channels to ensure consistent messaging and delivery

• Leadership of cross-functional program planning and project management and scheduling

• Partnership with internal and external stakeholders, creative resources and analyst relations to translate strategic objectives into go-to-market programs, digital presence and core/channel materials to support thought leadership and demand generation activities.

• Engaged with solution and product business units, regional marketing and sales teams, as well as third party creative agencies, to develop content and tactics as well as monitor program results

• Collaboration with and support of analyst relations team

• Lead internal project status meetings and ongoing project schedule updates

• Direction and management of creative team, vendors and writers

• Management of resources and budget

SIGMETRIX, LLC – MCKINNEY, TX 2011 – 2014

Marketing Director

• Planning, development and driving of integrated SaaS, account-based marketing strategies, plans and programs for global mechanical engineering, tolerance analysis and GD&T software solutions provider

• Ownership of creation, strategy and execution of all targeted marketing programs that included content creation, digital tactics/assets, website development, demand generation, campaigns/lead nurture, field events, users group conferences, tradeshows, and sales enablement.

• Evaluation of corporate website for SEO improvement. Optimized website resulting in organic search improvement from page 5 to top position on page 1 for key words

• Drive demand generation both directly and via partner ecosystems

• Management of CRM in Salesforce.com

• Monitoring and reporting of analytics for all digital programs, including web traffic, SEO, and paid search advertising

• Collaboration with partners, channel teams, distributors, and regional sales to increase engagement and ensure alignment with programs

• Partnered with product planning and development to develop content, messaging, product roadmap and support new launches and quarterly milestones

• Development of integrated programs for specific vertical industries, including healthcare, heavy equipment and automotive

• Ownership and management of reseller and distributor program

• Development and nurturing of alliance partner relationships with three main technology partners (PTC, SolidWorks, Dassault Systems). Co-development of collateral pieces.

• Management of partner events, trade shows, users group conferences, training sessions, and corporate events

• Supervision of administrative team; management of outside vendors and service providers

• Planning and management of all budgetary functions for department EDUCATION

University of Missouri-Columbia - Bachelor of Science – Cum Laude

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