Communications Manager Director

Christa Peisinger

Strategic Internal Communications Leader

**** ***** **** *****, *** Air, Maryland 21015 • 443-***-****

*******.*********@***.*** • linkedin.com/in/christapeisinger

A passionate and results-driven communications leader with over twenty years of experience. Proven ability in the planning, creation, and implementation of impactful strategic communications. Demonstrated success in building award-winning communications teams which contribute to effective corporate cultures and business results. A natural collaborator, influencer, and relationship builder, who thrives in dynamic environments, and is a champion for both excellence and continuous improvement.

CORE COMPETENCIES

Corporate Communications Internal Communications Organizational Change UX Design

Employee Engagement Creative Development Content Strategy Writing/Editing

Channel Management Stakeholder Engagement Event Planning Crisis Planning

WORK EXPERIENCE

Internal Communications Director

Actalent (formerly a division of Aerotek) – Hanover, Maryland 06/2021-04/2022

Served as a trusted advisor to the president and executive team, partnered to translate leadership's vision into a communications strategy that increased engagement and advanced objectives

Spearheaded the development of Actalent’s new vision, mission, and values to inspire employees

Formulated and executed a company-wide annual strategic plan that ensured initiatives, projects, and supporting communications were aligned with the mission and core operating principles

Collaborated with all departments and cross-functional teams to develop and implement cohesive, and multi-faceted communications initiatives on topics ranging from organizational transformation, process changes, technology deployments, employee wellness, and crisis coordination

Developed content strategy to connect, inform and motivate employees leveraging a multitude of communications channels including intranet, email, video, town halls, and large-scale events

Drove operational initiatives that contributed to Actalent’s ability to exceed annual performance goals (12% growth in 2021 - North America 110%, EMEA 117%, and Canada 114%)

Internal Communications Director

Aerotek – Hanover, Maryland 06/2011-06/2021

Enabled the successful shift of Aerotek into three companies while continuing to exceed annual goals

Aligned directly to the president and served as a trusted member of the leadership team

Developed and implemented annual plans designed to inform and instill confidence in key business initiatives enabling senior leaders to set clear direction, enhance engagement and drive performance

Established standard operating processes, procedures, and guidelines including the development of communication templates, materials, and best practices to better meet operational objectives

Developed and drove multiple large-scale and long-term strategic communications initiatives

Orchestrated the creation of content for over 45 large-scale global, national, and regional meetings

Oversaw all channels and implemented improved approaches based on metrics and feedback

Honored with the “Significant Impact” award given by the president to less than 1% of employees for contributions to employee engagement, business results and growth

Built and led a high-performing strategic communications team that received the “Team Excellence” award in recognition of performance, positive impact on culture, and support of business initiatives

Senior Internal Communications Manager

AstraZeneca – Wilmington, Delaware 01/2002-06/2011

Drove the strategy and execution of all internal communications for the Managed Markets team to ensure employees were engaged, informed, and focused on key priorities

Advised leaders and teams on communication strategies and approaches to accomplish objectives

Utilized relationship-building and management skills to build strong connections with peers and senior leadership to ensure effective collaboration in the development and execution of plans

Ensured ongoing collaboration and alignment with Marketing and Human Resource colleagues

Utilized passion for storytelling and creative design to build engaging campaigns and materials

Set and managed all priorities pertaining to the creation, production, and dissemination of content

Recognized by leadership for the planning and successful execution of multiple national sales meetings resulting in survey ratings of 90% or higher on effectiveness and engagement

Partnered with departments and teams to execute communication plans in support of campaigns, and initiatives from concept to delivery, identifying strategies, tactics, and messaging

Provided change management support to U.S. procurement leadership during global transformation

Created award-winning materials in support of national Medicare outreach efforts winning the prestigious Golden Quill Award from the International Association of Business Communicators

Developed and executed internal communications including presentations, talking points, emails, videos, and live events in support of the launch of Crestor ($1 billion product)

Internal Communications Manager

AstraZeneca – Wilmington, Delaware 10/2000-01/2002

Collaborated with senior leaders and key stakeholders for the Managed Markets and Hospital teams to develop annual strategic communication plans

Developed engaging, directional, and on-brand content for various communication channels including websites, email, voicemail, videos, town halls, newsletters, and large-scale events

Managed the flow of accurate, relevant, and timely communications to employees concerning marketplace wins and changes in sales direction

Constructed communications that considered both proactive and reactive tactics for situations pertaining to drug approvals and label changes

Led communications in support of the national TogetherRx Prescription Savings Card program

Provided the Managed Markets sales teams with critical directional communications to ensure the successful launch of Nexium ($1 billion product)

EDUCATION

Master of Business Administration, Focus: Marketing and Communication 1996

Loyola College, Baltimore, Maryland

Bachelor of Science, Majors: Psychology and Sociology, Minor: Business 1992

Towson University, Towson, Maryland

AWARDS

Golden Quill Nexium Launch Customer Focus Sales Transformation

Significant Impact Crestor Launch Sales Value Healthcare Reform

Team Excellence Client Satisfaction MyFSIP Project Medicare Outreach

PROFESSIONAL AFFILIATIONS

International Association of Business Communicators (IABC)

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