Ehsan [S-On] S. Tabatabaei

Aliso Viejo, CA

949-***-****

advqu8@r.postjobfree.com

LinkedIn: linkedin.com/in/seyedtaba

GitHub: github.com/EhsanTaba

Portfolio: moonmist.io

>SUMMARY

Tenacious UX/UI front end engineer with 5+ years of experience. Versatile, adaptable, and innovative in mapping UX utilizing human centered design, designing and coding UI, and increasing CRO through keen knowledge of digital marketing principles.

Front-End Engineer with a specialization in ReactJS & Web Performance.

Digital Marketing Specialist with a specialization in E-Commerce, marketing metrics,

SERP’s performance, Strategizing, and team collaboration

UX/UI developer following principles of human centered design

Proficient: JavaScript, React, CSS/Sass, Semantic HTML5 (SEO), Figma, Google Tag Manager, Adobe Analytics, Web Accessibility, Web Performance Optimization, UI/UX Strategy, & P&L managed.

>PROFESSIONAL EXPERIENCE

ThriveDX Adjunct Instructor Top U.S. Accredited Universities – Remote 10/2022 - Present

●Part-time Instructor of front-end engineering to aspiring professionals, accredited by the University offering the curriculum. Teaching is a passion; all Instructors are extremely vetted & qualified.

moonmist.io CEO/Founder Irvine, CA 04/2021 - Present

●Self-managed Web Agency focusing exclusively on Web Performance Optimization. Worked with such Clients as Activision, Mattel, Tencent, LiveNation, ENSOLAW, & so on– besides Medium-Sized Corporations.

●Served as the chief sales executive, technical project manager, client success insurance, digital marketer, and developer.

●As the front end developer, my responsibilities included:

●Analyzing website performance (identifying and compressing large assets, using web analytics to see where consumers get stuck, continuous monitoring)

●Minimizing page load time (optimize images, scripts, stylesheets, and other resources using techniques such as: minification, concatenation, compression, gzip, analyze time & space complexity of poorly written code and fix them)

●Optimizing user experience (insuring that website content and navigation are accessible, implementing lazy loading techniques, and deferring the loading of non-critical assets, mapping consumer journey and eliminating pain points)

●Testing and debugging: (using testing tools like Google PageSpeed Insights, GTmetrix, and WebPagetest to meet web performance best practices)

●Focusing on core web vitals for best practices ((FCP) First Contentful Paint, (LCP) Largest Contentful Paint, (CLS) Cumulative Layout Shift, (FID) First Input Delay, and perceived performance)

●Collaborating with client teams (including UX/UI designers, back-end developers, server-side developers, and QA engineers)

●Ensured website accessibility (Following the guidelines of w3 accessibility principles to conform to w3 A, or AA standards to adhere to accessibility laws.)

●Techniques: (Use semantic HTML, Image alt tags, ARIA tags, proper HTML headings and structure, Color contrast ratio, legibility, testing ADA Section 508 compliance)

●Met business objectives to: (Improve user experience, Increase website traffic, Boost conversion rates by optimizations, Reduce bounce rates, Improve mobile performance, Increased returning customers and reduction in complaints, increased brand value, higher search engine result page ranking, and more)

BSHG Lead Front-End Engineer Irvine, CA 02/2018 - 05/2021

●Managed Bosch, Thermador, & Gaggenau websites working closely with Dirextors and Managers.

●Headed sites reliability that received more

● mere technical aspects, I researched & collaborated closely with different silos.

●Received an award at NASMC for leading the re-launching of the new https://www.thermador.com/us/

●Brought third-party managed projects in-house, saving the Company over $5mm over the tenure.

●Collaborated, designed, & developed numerous in-house, private Web Applications.

●Assisted in conception, ideation, creation, & development of the UX, UI, IA, techstack,funnel optimization, web analytics, marketing metrics, survey, & creative direction of https://www.one-two-free.com/.

●Brought in-house & managed third-party Digital Agency projects with an estimated savings of $3mm.

●Consulted & collaborated with the CRM team for local events coordination, creation, developments using multiple platforms & collecting vital sales data using Salesforce Cloud integration API.

●Consulted with the UX team to streamline & increase product reviews by 120% YoY/MoM with the CRM Team.

●Lead project on making all three U.S., including Canadian web sites to achieve a minimum of “AA” web accessibility (WCAG) compliance. Which safeguards against frivolous lawsuits.

●Often consulted with the Legal team to ensure all projects were in complete compliance.

●Mentored several interns & assisted in placing them in long-term positions within the company.

Haven Agency Front-End Engineer Irvine, CA 02/2017 - 01/2018

●Developer lead of numerous complex client-facing web applications & websites. Contributed to web applications viewed by millions of users, including but not limited to Blizzard, Riot, & LiveNation.

●Developed sophisticated User Interface components to design specs.

●Tasked with inception of design & user experience of components in the event client did not provide any.

●Followed strict coding standards & adherences such as the AirBnB JS/ReactJS style guides. Weekly code reviews to improve efficiency of client side performance.

●Contributed to Blizzard Entertainment, Riot Games, LiveNation, & SpinMaster code bases.

●Tasked with strict deadlines due to revisioned client launch dates while juggling multiple projects. All of which have been completed to client satisfaction.

●Created a ReactRouterJS localisation using i18n internationalization-framework that supported more than 8 languages.

●Ensured cross-browser compatibility, typically IE 10+ & modern clients

●Experienced in developing Voluntary Product Accessibility Templates (VPAT) to ensure that an application complies with ADA Section 508.

●Analyzing code review and fixing them and screen reader review for accessibility issues.

●Working in collaboration with internal and external teams to identify strategies and implement accessibility solutions.

Xtopoly Web Developer Irvine, CA 01/2015 - 01/2017

●Worked in conjunction with Designers & UX Team to develop visually stunning & performant

Websites as well as WebApplications that follow thorough specifications to meet business objectives.

●Support Custom Content Management Systems, including identifying implementing enhancements.

●Facilitated Participates Workgroup Team meetings, department & service area staff meetings.

●Built cross-browser, mobile-first responsive websites that meet user requirements.

●Sharp Focus on Graceful Degradation.

●Utilized version control with Git & Bitbucket, deployed using BeanStalk.

●Create more efficient database procedures utilizing MSSQL.

●Created & enforced stringent coding practices & conventions.

●CMS:Wordpress, CraftCMS, NopCommerce

●E-Commerce: WooCommerce, NopCommerce, CraftCommerce, Shopify

●Support Frameworks: Semantic-UI, Bootstrap 3, Foundation 6

●Front-End: HTML5, CSS, SASS, JavaScript, JQuery, AJAX, Angular 1.X, VideoJS

●Middle Tier: PHP, Twig Templating, NodeJS + Express, Passport JS, C#, ASP.NET MVC

●In the Daily Standup, team members discuss daily activities and work to resolve any accessibility issues.

● Participating in accessibility training events and conferences with CSUN, WebAim, W3C, IAAP and Web Axe.

●

>EDUCATION

B.S. Marketing, La Sierra University Riverside, CA 2012

●President of the Marketing Association Club.

●President of and expanded R.E.A.L Healthy, a University non-profit organization.

●Assisted in hosting a TEDX conference

●Participated in ENACTUS team

●First place winner in assisting incoming Freshman for Business in conceptualisation, ideation, failure, & learning. My team earned $1,500 and other awards towards their scholarships.

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