BIPRODAS DEY Contact:+918*********. E-Mail: advppg@r.postjobfree.com

PROFESSIONAL ABRIDGEMENT

A competent professional with around 2 decades’ widespread experience in Strategic Planning, Sales & Marketing, Business Development, Channel Management and Team Management. Have worked in NEW DELHI,RAJASTHAN ASSAM,MEGHALAYA,TRIPURA,NAGALAND,ARUNACHALPRADESH,MANIPUR,MIZORAM,WEST BENGAL,KOLKATA,SIKKIM,ORRISA,CHANDIGARH,PUNJAB,H.P,J&K,HARYANA. A proactive leader & planner with expertise in handling the preparation of business plans & competitors profile and monitoring operations at regular intervals with focus on profitability. Demonstrated acumen in handling channel management and distribution across Pharmaceutical vertical. Expertise in analysing demand & developing strategies for specific territories to ensure wider market reach and deeper penetration. Experience in organizing various promotional activities / events, escalating business, profitability and market coverage. An excellent communicator with exceptional presentation & problem solving skills; abilities in forging business partnerships in markets. Key Clients Handled - Psychatrist, Neurologist, Neursurgeon, Physicains, Ortho, CP. EMPLOYMENT CHRONICLE

JULY 2021 JOINED IND SWIFT LTD AS HEAD SALES & MARKETING NORTH & NORTH EAST FOR GYNOSWIFT DIVISION. FEB 2019 – MAY 2021 Joined ALKEM LABORATORIES LTD BASED AT NEW DELHI AS SALES MANAGER NORTH (CNS DIVISION)

Significantly Leading TEAM OF 3 RSM,9 ASM & 36 FSO. Managing business of more than 9 cr annually.

Successfully launched Brivasure (Brivaracetam) ON MARCH 2021 & APRIL2021 with Zonal Business of 5.85 lacs & Organised Scientific Meetings at New Delhi & Chandigarh. April 2017 Joined Arinna Lifesciences Ltd as STATE HEAD JOINED BASED AT CHANDIGARH LOOKING THE OPERATION OF THE 3 DIVISION OF ASSAM,MEGHALAYA,MANIPUR,MIZORAM,ARUNACHAL PRADESH,NAGALAND,TRIPURA, PUNJAB,HP,J&K,CHANDIGARH,WEST BENGAL,SIKKIM.

Significantly Leading Team of 6 RSM, 18 ASM, & 60 FSO FEB 2014 – Mar 2017 JOINED INTAS PHARMCEUTICALS LTD AQUILA DIV CNS,Based At Chandigarh HQ,ZONAL SALES MANAGER.

Significantly Leading Team of 2 RSM,5 ASM & 24 FSO Managing business of more than 24cr annually.

March 2012- Jan 2014 Joined Abbott Truecare Pharma Ltd Based at Bhubaneswar HQ,ZONAL MANAGER FOR ORISSA. Significantly Leading Team of 25 DSM & 5 ASM,

Managing a business of more than 5cr annually.

Since Jul’92 To FEB’2012 Sun Phamaceutical Industries Limited, MUMBAI Joined as Field Sales Officer, Guwahati HQ and rose to the post of Senior Regional Sales Manager,Based at Chandigarh HQ

& Kolkata HQ

Business Skills

Sales and Marketing Managing sales & marketing operations, thereby achieving increased sales / maximizing profit in assigned territory. Building brand focus and reviewing market response to facilitate product growth. Implementing plans for augmenting the business volume by enhancing brand visibility and recall.

Business Expansion Initiating & developing relationships with key decision makers in target organizations for business development. Interacting with the customers to gather their feedback regarding the products. Identifying & implementing communication strategies and promotional activities to attract new businesses.

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Team Management Recruiting, mentoring, handling the training & development of the Sales Team to ensure sales and operational efficiency. Creating and sustaining a dynamic environment that fosters opportunities and motivates high performance amongst team members. Driving the team building effort with no attrition rate and getting the team members promoted within the team as ASM & RSM.

Accomplishments

As Senior Regional Sales Manager

Consistently achieved the sales of Rs. 1.25 Crores in Mar’11 at Chandigarh Region with YTD of 114% PMPM worth Rs. 12 Lakhs.

Attained over Rs. 2 Crores in Nov’11 with increment PMPM of Rs. 2.45 Lakhs and YTD of 115% in Kolkata Pool territory.

Acknowledged as an All India No. 1 Ranked Regional Sales Manger consecutively from 2007 to Dec’11.

Bagged Star Club Award consecutively for consistency, excellence, incremental PMPM growth & team qualifying achievement at:

Malaysia (2006 – 07).

Bangkok (2007 – 08).

Singapore (2008 – 09).

Hong Kong (2009 – 10).

Mauritius (2010 – 11).

Recognised as a 3 times Gold Coin Winner for consistency and excellent sales performance.

Effectively carried out product launch meeting, regional conference - local & national, PG development programmes at Kolkata, Assam, Meghalaya, Manipur, Nagaland, Mizoram, Arunachal Pradesh, Agartala, Sikkim, Chandigarh, Punjab, Haryana, Himachal Pradeh, J&K, etc.

Facilitated the launch of:

Speciality and Synergy Division in the North East States - Assam, Meghalaya, Tripura, Manipur, Nagaland, Mizoram and Arunachal Pradesh.

New Molecules – Scitlarapam,Olanzapin,Resperidon,Amisulpride,Naltraxon,BaclofenXL, Qudict, Gabapantin,LONAZEP,Arprizole,DICORATE and Retense.

Actively involved in organising clinical meeting, doctor meeting bringing speakers local /national speaker of repute, organising physician development meeting at micro interior towns & cities for concept selling and public awareness camps.

Steered efforts for increasing the sales of:

North East from Rs. 5 Lacs to Rs. 26 Lacs monthly (1992-2003).

From Rs. 39 Lacs in Mar’11 to Rs. 50 Lacs monthly in Dec’11 in North East States (Apr-11-Dec-11)

Kolkata from Rs. 1.65 Crores to Rs. 2 Crores monthly in Apr’11 – Dec’11.

Chandigarh from Rs. 52 Lakhs in Apr’07 to Rs. 1.24 Crores monthly in Mar’11.

Instrumental in mapping new markets for Pain Management, Alcohol Craving, Premature Ejaculation, Panic Disorder, Drug De-addiction etc. in North East States, Punjab, Himachal Pradesh, Haryana and J&K.

Recognised for the efforts and rewarded with:

Star Award Trophy in 2006-07, 2007-08, 2008—09, 2009-10, 2010-11 from Senior Vice President & MD.

Gold Coins for consistency & performance for Hatrick (One Coin), 4 TH consecutive yr (2 Nos. Coins), 5th consecutive yr (2nos Coins), followed by quarterly incentives, yearly incentives and product wise incentives.

As Senior Regional Sales Manager, Synergy Division, Kolkata H.Q. (Kolkata & North East States)

Dexterously mentored a team of 12 Territory Sales Executives and 3 Area Sales Managers.

Actively involved in achieving:

YTD of 115% with No. 1 Position as Regional Manager basis All India, growth 16%, PMPM RS 17.35 Lacs Increment PMPM OF 2.40 Lacs region over last year 2010-11 in Kolkata region.

YTD of 115% with growth 16%, PMPM RS 17.32 Lacs increment PMPM of 2.45 Lacs Kolkata over last year 2010-11 in Kolkata Pool.

YTD of 112% with growth 20% PMPM Rs 12.10 Lacs increment PMPM of 2. LACS Guwahati territory over last year 2010-11.

YTD of 124% with growth 36% PMPM Rs 10.90 Lacs increment PMPM of 2. 85 LACS over last year 2010- 11 n Silchar H.Q.

YTD of 122% with growth 26% PMPM Rs 17.40 Lacs increment PMPM of 2. 85 Lacs over last year 2010- 11 n Behrampur H.Q.

As Senior Regional Sales Manager, Synergy Division, Chandigarh Head Quaters (Punjab, Haryana, Himachal Pradesh and J&K)

Significantly led a team of 10 Territory Sales Executives and 3 Area Sales Managers at Chandigarh,

Steered efforts for boosting sales performance in Chandigarh Region to Rs. 1.25 Crores by Mar’11.

Instrumental in increasing sale from Rs. 6 Lakhs PMPM to Rs. 12 Lakhs PMPM in Mar’11 with YTD of 114%

Recognised as an All India Top Regional Sales Manager and Star Club Performer consecutively.

Rated as an All India Top Achiever of Brand – Sulpitac twice during 2007 – 08.

Played a pivotal role in enhancing the sale of Qudict to Rs. 12 Lakhs per month which was the highest sales performance on an All India basis within launch of 1 year.

Successfully qualified for Star Club during 2007 - 08, 2008 - 09, 2009 – 10 and 2010 - 11. As Area Sales Manager, Synergy Division CNS Guwahati & Kolkata H.Q. (Kolkata, North Bengal and Sikkim)

Effectively led a team of 4 Territory Sales Executives.

Consistently achieved area sale performance with YTD of 110%.

Successfully qualified for Star Club Award (INTERNATIONAL TRIP )during 2006 – 07.

Actively involved in driving the Launch of Speciality & Synergy Division (CNS) in NORTH EAST SATES.

Instrumental in taking NORTH EAST STATE to NO 1 CNS DIVISION IN MARCH 2003 . SCHOLASTICS

B.Sc.: Guwahati University, Guwahati in 1991

DT OF BIRTH & PLACE --- 25TH JAN 1971,GUWAHATI ASSAM,INDIA. PERSONAL DOSSIER

Present Address--- MOTHER APARTMENT,FLAT D31,DWARKA,SEC 5,NEW DELHI,INDIA. Language Known: English, Hindi, Bengali Assamese.

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